Video SEO Services — Get Your Videos Found on Google & YouTube
Google shows video results for 26% of search queries. YouTube is the world's second-largest search engine. If your business creates video content but nobody can find it in search — you're leaving visibility and leads on the table.
At Techpullers, we optimise your videos for both Google search and YouTube rankings. From video schema markup on your website to YouTube channel optimization and video content strategy — we make sure your videos reach the audience searching for them.
What Our Video SEO Services Include
YouTube Channel & Video Optimization
We optimise every element of your YouTube presence — channel description and keywords, video titles with target keywords, descriptions with timestamps and links, tags, custom thumbnails, end screens, cards, and playlist structure. We research what your audience is searching for on YouTube and build your content around those queries.
Video Schema Markup (VideoObject)
When you embed videos on your website, Google needs structured data to understand and feature them in search results. We implement VideoObject schema on every page with video content — including name, description, thumbnail URL, upload date, duration, and content URL. This is what gets your videos into Google's video carousel. Our technical SEO team handles the implementation.
Video Sitemap Creation
We create and submit a dedicated video sitemap to Google Search Console, listing every video on your website with its metadata. This helps Google discover and index your video content faster — especially for new videos and pages that might not get crawled frequently.
Video Keyword Research
People search differently on YouTube than on Google. We research video-specific keywords using YouTube's autocomplete, Google Trends, and Ahrefs to identify topics with high search demand and low competition. This informs both your YouTube content calendar and the pages where you embed videos on your website.
Video Thumbnail & CTR Optimization
Your thumbnail is the single biggest factor in whether someone clicks your video. We design thumbnails that stand out in search results and suggested videos — clear text overlay, high-contrast colours, expressive faces (if applicable), and consistent branding. We A/B test thumbnails using YouTube's built-in testing feature.
Video Content Strategy
We build a video content calendar based on keyword research, competitor analysis, and your business goals. Each video is planned to support your broader SEO strategy — targeting keywords where video results appear in Google, answering questions your customers search for, and creating content that earns links and shares.
Why Video SEO Matters for Your Business
Video is the fastest-growing content format in search. Google's video carousel appears in organic results for an increasing number of queries — especially how-to searches, reviews, tutorials, and local service searches. If you're not optimising for video, your competitors will take those spots.
For local businesses, video is especially powerful. A dental clinic with a "what to expect during a root canal" video ranks in both YouTube search and Google's video carousel — capturing patients at the research stage. A law firm with a "how to file a consumer complaint in Kerala" video builds E-E-A-T signals that strengthen their entire site's authority.
We've helped businesses across healthcare, education, legal, and service industries use video to capture search traffic they were missing entirely.
Our Video SEO Process
1. Video Audit
We audit your existing videos on YouTube and your website — checking titles, descriptions, tags, schema markup, sitemaps, and engagement metrics. We identify what's working, what's not, and where the quick wins are.
2. Keyword Research & Planning
We research video-intent keywords in your industry and build a content calendar. We prioritise topics where Google already shows video results in the SERP — these are your highest-opportunity targets.
3. Optimization & Implementation
We optimise all existing videos (titles, descriptions, tags, thumbnails) and implement VideoObject schema + video sitemaps on your website. New videos are optimised before publishing.
4. Monitoring & Reporting
Monthly reports on YouTube analytics (views, watch time, CTR, subscriber growth) and Google Search Console video performance (impressions, clicks, average position for video results). We adjust strategy based on what's driving results.
Frequently Asked Questions
What is video SEO?
Video SEO is the process of optimising your videos to rank in Google search results, YouTube search, and Google's video carousel. It covers keyword research for video topics, title and description optimisation, thumbnail design, video schema markup, video sitemaps, and engagement metrics like watch time and click-through rate.
How do I get my videos to show in Google search results?
Embed videos on your website with proper VideoObject schema markup, create a video sitemap, and ensure the page content around the video is relevant to the search query. Having your video on both YouTube and your own website gives you the best chance of appearing in Google's video carousel.
Do you optimize YouTube channels?
Yes. We optimise your entire YouTube channel — descriptions, keywords, playlists, video titles, descriptions, tags, thumbnails, end screens, cards, and community posts. We also set up analytics tracking and create a keyword-driven content calendar.
How long does video SEO take to work?
YouTube videos can start ranking within days for low-competition keywords. Google search results typically take 2â4 weeks for video carousel appearances once schema and sitemaps are set up. Competitive keywords may take 1â3 months of consistent work.
How much do video SEO services cost?
YouTube channel optimisation starts from â¹10,000/month. Website video SEO (schema, sitemaps, embed optimisation) is included in our Growth and Enterprise SEO packages. One-time video audit and optimisation starts from â¹5,000.
Get Your Free Video SEO Audit
Send us your YouTube channel or website URL and we'll audit your video SEO setup — schema, sitemaps, titles, descriptions, and thumbnails. Free, no strings attached.
Request Your Free Video SEO Audit Call Us Now