A lot goes wrong with eCommerce stores, and we see the same things again and again. Product pages where the URLs and the page itself don't load properly. Duplicate pages all over the site. Stores that keep a Shopify site purely for the checkout, while all the products sit on a normal website and just link across when someone clicks a product. That is not how it should work. If someone searches to buy perfumes online, they should land on a perfume page with the perfumes listed, add to cart right there, and buy from that page. That is what is easy for them.
Get a Free Store AuditCategories are another one. We've seen stores where the categories are named in a way no customer can understand, so the person has no idea what the product even is. Your categories should be named the way an ordinary person would search for them, not the way your internal system names them.
And then page speed. We get stores whose speed is so low they won't load properly on a phone or a laptop. So even when you're paying for ads on Google, Facebook or Instagram, people arrive, can't buy, and leave, even when they liked the product.
Your URLs, your products, your categories, all of it has to be planned with a proper sitemap and it has to flow seamlessly to the add-to-cart and the checkout page.
At Techpullers, an SEO company in Kerala, we've built eCommerce websites and apps ourselves, so we handle both the SEO and the development. We also provide cloud hosting, and we can tell you what hosting actually suits your store depending on how many products you have. Read our guide on eCommerce digital marketing for more.
We go through every page. The first thing we fix is the URL structure, because every page needs its own unique URL. We check the pagination issues and sort them out with canonicals. Without this, you end up with piles of pages carrying the same content, which just burns your crawl budget and pushes you down.
The keyword research is done up front. We go through every product you sell, research the keywords, and note the primary and secondary keywords in a sheet. Every page then gets its own designated primary and secondary keyword.
Based on what your company actually does, we build a proper landing page for your products, so the customer isn't confused and can add to cart and shop right there. Then the titles and the meta descriptions go on, optimised around the words people are really searching for. Every single product page gets the same treatment, its own title and its own meta description.
Structured data is very important for a store. We implement Product and ProductGroup schema, Review schema, BreadcrumbList, Organization or LocalBusiness schema, and VideoObject where there are product videos. But to build good structured data we need your real product data, so we collect all of it from you in the initial phase. Then we validate everything with Google's tools.
Slow stores don't sell. We fix the speed, and because we provide cloud hosting ourselves, we can also tell you which hosting setup is right for your catalogue size instead of leaving you to guess.
We work with Shopify and with Laravel, and we have our own in-house Laravel development team, which means we do the SEO strategy and the technical implementation ourselves. You don't need to go and find a separate developer to execute what we recommend. We also work with WooCommerce and custom PHP stores.
Alsirhan Shoes in Kuwait is our clearest eCommerce result. They came to us with effectively no online presence. We built the eCommerce store, the Android app and the SEO from scratch.
Today they rank for 292 organic keywords in Kuwait, 121 of them in the top 3, pulling around 3,500 organic visits a month (Ahrefs, June 2026). Google Analytics for the last 30 days shows 61K active users and 78,581 conversions. We track how many people add to cart and how many actually complete a purchase, so we know it is turning into real sales, not just traffic.
See the full Alsirhan Shoes case study, or browse our other case studies.
My honest take is this. Most SEO agencies in Kerala don't get the development side of an eCommerce website right, and they don't implement what Google itself lays out in its eCommerce documentation on Search Central.
The URL structure, the pagination, the use of 301s, the page speed, the competitive research before you even launch, all of it matters. Most people building eCommerce sites don't build them from a sales point of view. They just want to build a store. You hand them your data and they churn out pages and categories, and that is that.
The problem is that once the site is launched, you can't keep rebuilding every page. If the development is wrong, it can't simply be undone. Doing it again costs you money, time, effort and a lot of stress.
So before you build, do the research. Look at your competitors, find out what keywords people are using to find businesses like yours, look at which landing pages Google is actually showing for those searches, see how the top-ranking pages perform and work out what will make you stand out. Because as a company that has handled a lot of eCommerce websites, we can plan all of this for you before a single page is built, and that saves you enormous trouble later.
That is the backbone of your business. Everything starts there. We do the research properly and we build the eCommerce side as per Google's Search Central guidance. And with Alsirhan, that is exactly what it produced, real organic traffic and real sales.
eCommerce SEO starts at ₹30,000/month for smaller stores of up to around 500 products, covering the store audit, keyword mapping, URL and pagination fixes, on-page optimisation of your top category and product pages, schema, and monthly reporting.
For large catalogues, multi-category stores and custom Laravel or PHP platforms, it starts at ₹75,000/month, with full technical SEO, crawl budget work, automated schema, content and link building.
Every engagement starts with a free store audit. See our full SEO pricing.
Most of your traffic comes from paid ads and stops the moment you stop paying.
Your product pages don't show up when people search for exactly what you sell.
Your category pages are just a grid of products with no content, and they don't rank.
You have hundreds of products but Google has indexed only a fraction of them.
Your competitors' products show in Google with prices, star ratings and rich snippets, and yours don't.
Your store is slow, and even your paid traffic bounces without buying.
You're about to build a store and want the structure right before you launch.
An eCommerce store has far more pages, and far more ways to go wrong. Product variants, filters and pagination create duplicate pages and waste your crawl budget. Category pages have to rank for the big commercial keywords. Products need schema so they show with price and ratings. And the intent is transactional, people are searching to buy, so the whole thing has to lead to the cart.
Yes. Shopify is one of our main platforms, and we work directly in the theme rather than piling on third-party SEO apps that slow the store down.
Yes. We have an in-house Laravel development team, so we do the SEO and the implementation ourselves, custom URL structures, dynamic meta tags, automated schema from your product database, sitemaps and redirects.
We implement them. Our own development team handles the technical work, so you don't need to hire a separate developer.
Before, definitely. Once the site is launched you can't keep rebuilding it, and a bad URL structure or a badly planned category system is expensive to undo. We'd rather plan the keywords, the categories, the URLs and the sitemap with you before the first page is built.
From ₹30,000/month for smaller stores, and from ₹75,000/month for large catalogues and custom platforms. Every engagement starts with a free store audit.
Start with a free store audit. We'll show you what's broken, what it's costing you, and what to fix first.
Get a Free Store AuditWe are located in Infopark , Kochi
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