People don't only search on Google anymore. They ask Google's AI Mode, they ask ChatGPT, they ask Perplexity, and the AI hands them back a short answer that names two or three businesses. If yours isn't one of them, you are not really in that conversation at all, and it doesn't much matter that you're sitting at number four in the normal results.
Get Your Free AI Visibility AuditWe get our clients named inside those answers. So rather than explain the theory, here is the proof.
Search "bim courses in kerala" in Google's AI Mode and the answer names BIM Cafe Learning Hub, with a link, as one of the top training platforms in Kerala. Google pulled that answer together from 20 sites and it chose to name our client.
Search "bim courses coimbatore" and the answer names Bumblebee Inc, again with a link, as a premium regional provider. That one was drawn from 13 sites.
Techpullers itself turns up in the AI answers for "SEO company in Kerala" and in ChatGPT too. But as an SEO company in Kerala, we'd rather show you what happened for our clients than talk about ourselves.
Most agencies throw these three words around without being able to tell you the difference between them. We went and looked at a competing agency's AI SEO page recently, and their own definitions contradicted each other on their own site. If an agency can't explain it on its own page, I don't think they're really doing it.
So here it is, plainly.
AEO, answer engine optimisation, is when you get cited by an engine that links its sources. Google's AI Overviews and AI Mode, and Perplexity. You get named, and you get the click. That is what the screenshots above are showing.
GEO, generative engine optimisation, is when your brand gets mentioned inside a generated answer, but the AI may just paraphrase and not link you at all. Sometimes we can see that the AI overviews don't link a particular site, it just gives a mention. But honestly that is more than enough for a person to figure out which business they should be choosing.
LLM optimisation is the wider job of making your content something the models themselves, ChatGPT, Claude, Gemini, can actually parse, trust and reference.
And here is the part almost nobody will say out loud. These three overlap enormously, and the industry hasn't even settled on what to call them. Google's AI Mode generates the answer and links its sources, so it is both things at once. Chasing the labels is a waste of your time. The only question that matters is whether your business gets named in the answer.
This is a moving target, and I want to be honest about that. The method has to keep being updated, sometimes every week or two, because Google and the AI platforms keep changing underneath you. This is what we're doing at the moment.
We look at the fan-out queries, the way a question gets asked and then expanded inside these AI systems, and from that we analyse the keywords and the prompts that matter for AEO. We build the list out of seeds and modifiers, more or less the way we'd do keyword research, except we're doing it for prompts.
Then we vet every one of them. What's the business potential, what's the intent behind it, how difficult is it going to be. And then the question hardly anyone bothers to ask: can the AI actually satisfy that query on its own? Because some queries it answers completely and there is simply no opening for you there. Others are where the mentions are sitting. So we work out the AI mention opportunity for your site, keyword by keyword.
The AI gets most of its content from a fairly predictable set of places. YouTube, publishers and media, Reddit, Wikipedia, Forbes, Business Insider, Amazon, review sites, directories, listicles, comparison posts. So being present in those places is the actual work. It ties straight back into our off-page SEO, because the AI platforms are now reading the review sites and the business directories to decide what to say about a business.
The responses the AI gives are based a lot on freshness and authority. So we keep updating your content, and we try to keep it refreshed within the last 30 days. Stale pages just don't get cited.
The content has to be written so that the LLMs and the humans can both understand it properly. So we put the answer first, and then the supporting sentences come underneath it. We keep it to about one idea per sentence, because that's easier for the AI and for a reader. And we label the ideas with your brand name, which helps you actually get mentioned rather than just quietly paraphrased.
This is the bit the AI SEO hype merchants skip over. You are not going to get cited in an AI answer without the fundamentals in place. The AI is weighing up how trustworthy your site is, and that means your backlinks, your technical SEO and your on-page SEO still decide whether you get named or not. AI SEO sits on top of real SEO. It doesn't replace it.
We track how often you and your competitors are being mentioned in the AI answers, and we're using Ahrefs for that. Google Search Console has also started showing AI search data now, so that feeds in as well. We find the gaps between you and them, and then we work on closing them.
We use AI to work faster, not to write your content. Our writers are human beings. Every piece gets run through Originality.ai so we know it reads as genuinely human-written, because Google's recent core updates have been pushing down mass-produced AI content. We've written about how we approach this in AI for SEO content writing.
They use the words without understanding them. They'll put AEO, GEO and AIO on a page, contradict themselves in their own definitions, and then sell it to you as some magic add-on.
And they sell AI SEO as though it were separate from SEO, which it simply isn't. If your backlink profile is weak, if your site is slow, if your content is thin or churned out by AI, then no amount of "AI optimisation" is going to get you cited anywhere. The AI is looking for the very same trust signals Google looks for, and it's pulling from sources it already trusts.
That's why we build the AI work on top of proper SEO, and why for most businesses the honest recommendation is to do both together.
AI Visibility Audit, one-time: ₹25,000. We do the query fan-out and prompt research, show you where you and your competitors are turning up in AI answers right now, find the gaps and give you the plan.
AI SEO add-on for existing SEO clients: from ₹15,000/month on top of your retainer. Answer-first content restructuring, the freshness cycle, AI mention tracking and competitor monitoring.
SEO and AI SEO together: from ₹40,000/month. This is what we'd honestly recommend if you're starting from scratch, because the AI layer only works when the SEO foundation is underneath it.
Every engagement starts with a free audit. See our full SEO pricing.
It's the work that gets your business named and cited inside AI-generated answers, in Google's AI Overviews and AI Mode, in ChatGPT and in Perplexity. It covers the prompt and query research, structuring the content so an AI can lift it and quote it, keeping that content fresh, being present in the places the AI takes its citations from, and tracking your mentions against your competitors.
AEO is being cited by engines that link their sources, like Google's AI Overviews and Perplexity, so you get named and clicked. GEO is being mentioned inside a generated answer that may not link you at all. LLM optimisation is the broader job of making your content something ChatGPT and Claude can parse and trust. They overlap heavily and the industry hasn't agreed on the terms, so what really matters is just whether you get named in the answer.
No, and be wary of anyone telling you it will. The AI answers are built on the same trust signals as search, your backlinks, your technical health, your content. AI SEO sits on top of SEO, it doesn't replace it.
No, and nobody honestly can. What we can do is show you it has happened, our clients are being named in Google's AI answers right now, and show you exactly where the gaps are between you and your competitors.
Through Ahrefs, and Google Search Console has started showing AI search data too. You'll see the real numbers.
Yes. Often the AI names a business without linking it, and that's still more than enough for the person reading to work out who they should go to. The mention itself is the win.
₹25,000 for the one-time AI visibility audit, from ₹15,000/month as an add-on if you're already an SEO client, or from ₹40,000/month for SEO and AI SEO together.
Aiswariya Kolora is the CEO and Senior SEO Consultant at Techpullers, with 13+ years in SEO and digital marketing. She has led SEO for 100+ clients across India, the UAE, Australia, Qatar and Oman, and she personally oversees every project. She is Google Ads certified. The AI SEO process on this page is one she keeps updating as Google and the AI platforms shift, and it is the process that got BIM Cafe and Bumblebee named inside Google's AI answers.
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