Law Firm Marketing
Law firm marketing in India works differently, because advocates are not allowed to advertise. Techpullers has done SEO for law firms since 2018, in Dubai and in India. What we do for a law firm is the website, the content and the SEO, so that the firm can be found by people who are already searching. Legal content is YMYL, so a lawyer from the firm is the author, and the firm's lawyers review every page. Our work starts at Rs 25,000 a month.
Can a law firm advertise in India?
No. An advocate in India cannot solicit work or advertise, directly or indirectly. A website is allowed, but only with certain details on it.
| Rule or order | What it says |
|---|---|
| Bar Council of India Rules, Rule 36 | An advocate shall not solicit work or advertise, directly or indirectly, whether by circulars, advertisements, touts, personal communications or interviews, or by producing photographs connected with cases. |
| 2008 amendment to Rule 36 | An advocate may put up a website with their name, contact details, email, enrolment details, professional and educational qualifications and areas of practice, with a declaration that the information is true. |
| Advocates Act, 1961, Section 35 | Anything beyond the permitted details can be treated as professional misconduct. |
| Bar Council of India directives, 2025 | Following directions from the Madras High Court: advertisements in breach of Rule 36 to be withdrawn, no celebrities or influencers promoting legal services, promotional banners and videos to be removed. Notices went to Just Dial, Sulekha and Quikr. |
This is the rule as published. What it allows for your firm is a question for your State Bar Council, not for a marketing agency. Confirm your own position with them.
What does digital marketing for law firms include at Techpullers?
The website, the content and the SEO.
We build the website first. We start with the keyword research, and then the pages, the URLs and the internal links are decided from that, before the design. A page for each area of practice. Then the content, and then the SEO.
Who writes a law firm's content?
A lawyer from the firm. We can't just make our content writer prepare the content from air.
So Techpullers is very strict about the author bio. A lawyer from the firm is responsible for the blog. They help us prepare the content, and they are shown as the writer of the blog.
Every piece of content we put on a page is reviewed by the lawyers. They give us clear direction on the terms, the content and the law points to be added on each page. Our content writer works from that.
Why are there no law firm case studies on this page?
Because one law firm got angry at us for publishing the case study, and they left our SEO work.
That is why this page has no law firm case studies.
Which law firms has Techpullers worked with?
We have worked with law firms in Dubai and in India. AMCO Law Firm in Dubai is a current client. The other firms we have worked with have asked us not to name them, and we don't.
Is digital marketing for lawyers different from other digital marketing?
Yes, in India, because of Rule 36. For most businesses, ads and directory listings are normal. For an Indian advocate, those are exactly the things the Bar Council has acted on. For law firms, Techpullers does the website, the content and the SEO.
How much does law firm marketing cost?
Techpullers' basic price is Rs 25,000 a month.
It could vary based on the keywords, the competition, the location and so on.
Who will you work with at Techpullers?
Techpullers has been running since 2013, from Infopark in Kochi. That is 13+ years.
Aiswariya Kolora, CEO and Co-founder, handles SEO and content. Leno handles the technical side.
FAQ
Can I advertise my law firm in India?
Not if you are an enrolled advocate. Rule 36 of the Bar Council of India Rules prohibits soliciting work or advertising, directly or indirectly. Since the 2008 amendment, you may put up a website with your name, contact details, enrolment details, qualifications and areas of practice, with a declaration that the information is true. Confirm your position with your State Bar Council.
What does Techpullers do for law firms?
The website, the content and the SEO. The firm's lawyers review every page and give us the direction on what goes on it.
Who writes the content for a law firm's website?
A lawyer from the firm is responsible for the content and is shown as the author. Every page is reviewed by the firm's lawyers, who give clear direction on the terms and the law points. Techpullers does not have its content writer prepare legal content from air.
Why are there no law firm case studies on this page?
Because one law firm got angry at Techpullers for publishing a case study, and they left our SEO work.
How much does law firm marketing cost?
Techpullers' basic price is Rs 25,000 a month, and it varies with the keywords, the competition and the location.
Tell us about the firm and what you want people to be able to find. We will tell you whether we are the right people for it.