SEO Pricing

Industry Competitiveness

High-competition niches — real estate, finance, insurance, healthcare, competitive ecommerce — require more content, more backlinks, and longer timelines. SEO pricing typically increases by 20–40% for these industries because the keyword difficulty scores are higher and competitors have stronger domain authority.

A medical practice in Kerala might rank with the Starter package within 4 months. An online travel agency targeting all of India needs Growth or Enterprise to compete against established brands with years of content and thousands of backlinks.

Website Size and Current State

A 50-page website requires less work than a 500-page site. If your site has technical issues, manual penalties, poor URL structure, or broken silo architecture, initial costs are higher because we need to fix the foundation before optimization produces results.

This is why we always start with an audit — it reveals the true scope of work and prevents both of us from guessing.

Target Keywords and Difficulty

“Best dentist in Kochi” (low difficulty, local intent) requires less investment than “affordable ecommerce SEO services India” (high difficulty, national reach). Keyword difficulty directly impacts how much content you need, how many backlinks are required, and how long before rankings appear.

We focus on keywords that match user intent and have achievable difficulty for your current domain authority level — not vanity keywords that look impressive but never convert.

Geographic Targeting Scope

Local targeting (single city, Starter package) is more affordable than national (Growth) or international (Enterprise). Each expansion adds complexity: more location-specific content, additional backlink profiles, regional competitor research, and for international SEO, hreflang implementation and market-specific keyword research.

A single-location law firm pays ₹15,000/month. A multi-state recruitment platform pays ₹50,000+ because the keyword universe, content requirements, and link building needs are fundamentally different.

Current Domain Authority

Starting from zero domain authority means more upfront investment in foundational content and link building before rankings materialize. If your domain already has some authority from existing backlinks and content, results come faster at lower investment levels.

New websites typically need 6+ months at the Growth package level before seeing significant organic traffic. Established domains with existing authority often see improvements within 8–10 weeks.

Content Requirements

If your strategy requires 4–8 articles monthly, content production alone costs ₹20,000–₹40,000. If you provide content and we optimize it, your SEO cost drops by 30–50%.

In the Growth and Enterprise packages, we manage content strategy — identifying which topics to cover, creating content briefs with target word counts benchmarked against competitors, and ensuring every piece supports your core money pages through strategic internal linking.

Link Building Needs

Building 5 quality backlinks per month (Growth package) costs significantly less than 15+ per month (Enterprise). Competitive niches always require aggressive link building to close the authority gap with established competitors.

We never use spammy tactics. Every link is earned from relevant, topically authoritative sites through genuine outreach and quality content.

Timeline Expectations

Faster results require more resources. If you need competitive rankings within 60 days, premium SEO pricing applies because we need to allocate more content production, accelerated link building, and intensive technical optimization simultaneously. Standard timelines of 4–6 months allow for steady, sustainable growth at standard pricing.