Keyword Research Services That Help Your Business Rank
Our keyword research service finds the keywords that can actually rank for your business, with the right intent behind them. We use Ahrefs and Google Keyword Planner to do it, cluster the keywords by intent, and align every one of them to what your business is trying to achieve.
100+Projects
13+Years of Experience
10+Countries (English‑speaking)
20+Industries
Comprehensive keyword research is the foundation of any SEO campaign designed for success. Several businesses and SEO agencies get this done incorrectly. The right way to find keywords involves a detailed analysis of 100s, and maybe 1000s, of keywords, their search intent, search volume and the ranking difficulty. Once this is done, we can figure out the final keywords from the broader list to draw the SEO roadmap and timeframe.
Techpullers, an SEO company in Kerala, gets you a complete list of keywords that includes matching, related and search suggestion terms. We use Ahrefs and Google Keyword Planner to find search terms and the search volume. We go for informational and transactional, short and long tail keywords. Once this is done we work on the keyword search intent, and we will provide you with a detailed keyword cluster sheet to avoid cannibalization. The difficulty of each cluster will be analysed by going through the pages ranking on Google, their PR and DR, to let you know how much effort and time has to be put in. Finally you can work on the website sitemap, and you know what kind of pages are to be built.
We have completed keyword research for many industries. Some turned out to be our clients while others just had the research done, but in all cases we followed the same process. We have executed keyword research for several industries like fashion brands, interior designers, clinics, hospitals, construction firms, ERP companies, logistics, real estate, law firms, health and fitness, home appliances, automation, SAP, and many more. The countries other than India include the GCC, UAE (Dubai, Abu Dhabi, Ajman), Qatar, Kuwait, Bahrain, Australia, Malaysia, Singapore, the United Kingdom, Canada and the United States.
Client Story
There are a few clients whose keyword research itself changed their website visibility. One healthcare client came to us ranking for terms nobody actually searched, because the keyword list they had been given before was full of zero search volume keywords. It was really disappointing to see. Once we rebuilt the keyword foundation, they could finally rank for the terms that bring in real patients.
What Is a Keyword Research Service?
Keyword research is about finding the search terms that are actually useful for your business. If a person lands on your website while searching for exactly the service, product or consultation you provide, then that search term is one you should add to your keyword list. Beyond the direct transactional terms, there are informational keywords that help people make the right decision. There is a group of people out there for whom you built your products and services. You want to get found when they search for that product or service, and then show them why you are the best among the plenty of options online. For all of this you need to find the terms they search, the exact match, the broad terms and the modifiers. That is why you need a professional team to get the keyword research done.
After collecting all the keywords related to your business, the next step is to find the intent of each keyword. This basically means understanding what the person searching with a specific keyword expects from the search results. We do this manually, going through every page ranking for a keyword, whether it is a product, a blog, the homepage or a service page. Based on this you can figure out what terms and pages you need to include and build. Once this is done, we cluster the keywords into groups to avoid cannibalization, which again is done manually by going through the search results.
So you get a keyword list, the search intent, keyword clusters, and additional keywords to publish as blogs or insights. This is the foundation of any SEO campaign. From this one key step you can create the sitemap and plan your pages.
Who Needs a Keyword Research Service?
You need keyword research if any of these sound like you:
- You are publishing consistent content but your traffic is either stable or declining.
- You are looking for an excellent keyword and sitemap plan before developing a new website.
- You have pages targeting the same keywords and competing with each other.
- Your pages are competing for the wrong keywords.
- You are looking to expand your online presence into new locations.
- You are running ads and want to know which keywords will work for you, or want landing pages built around the intent of individual keywords.
- Your rankings are either declining or just not improving.
Real Example
Alsirhan Shoes, a footwear retailer in Kuwait, is one of our eCommerce keyword research wins. They came to us with effectively no organic presence. We built the keyword research from scratch, clustered the keywords by intent, and mapped every page before the content went out. Today they rank for 292 organic keywords in Kuwait, 121 of them in the top 3, pulling around 3,500 organic visits a month (Ahrefs).
Our Keyword Research Process
1Understanding the business
Before we open any tool, we understand your business. We specifically ask for your business details, your product, service, location, target market, objectives and competitors. A dental clinic in Kochi searches differently from one in Dubai, so the research has to start from your context.
2Seed keywords and topic expansion
We start with seed keywords. These come from tools like ChatGPT or Claude, and we also use modifiers like "best" and "top" and go to the search suggestions. We put these seed keywords and modifiers into the keyword research tools, mainly Ahrefs and Google Keyword Planner, to explore matching, related and suggested keywords. We also look into questions and long tail keywords. Then we combine all of this into a single sheet.
3Pulling data from tools
We don't rely on one tool. Ahrefs gives us matching terms, related terms and search suggestions, and we get a big list from there itself. Google Keyword Planner gives us the exact search volume and shows if there are any gaps.
4Competitor keywords
We pull competitor keywords to find the gaps you can realistically win. This is usually done in Ahrefs. We check the keyword pages and the competitor's DR and PR to judge whether we can beat them for a particular keyword and how long it will take. If their DR and PR are high, it will take more time and effort. It is better to target long tail keywords with high search volume and low competition if you are just getting started.
Real Example
We found a lot of gap for a perfume brand called Luxury Concept. Their competitors are high DR and PR sites, so we found some long tail, high volume keywords for them to begin with, before directly competing for the main terms, which might take time.
5Cleaning the data
A tool cannot precisely understand what your business objectives are. It is most likely that irrelevant terms get included while some relevant ones get omitted. This is the main reason why you need to discuss with a professional SEO person. I would recommend you sit down with them, analyse the keywords from the perspective of your potential customer, and finalise the keywords that perfectly suit your business. The SEO team will later remove the irrelevant keywords and duplication.
6Clustering by intent and topic
Keyword clustering is what we consider one of the most indispensable steps, and the one most SEO agencies in Kerala usually ignore. I think this is important because it will help with future cannibalization issues. If this is not done properly, you will end up creating duplicate pages for the same cluster of keywords, which obviously should point to one page. Learn more in our guide on keyword clustering for SEO.
Here is a simplified sample from one of our real keyword cluster sheets, showing how each cluster is split by intent. Each cluster maps to one page, and the intent (commercial or informational) decides the page type.
| Cluster | Intent | Primary keyword | Primary volume | Total cluster volume |
|---|---|---|---|---|
| Oud Perfume (general) | Commercial / product | oud perfume | 2,200 | 3,400 |
| Arabic Perfume (brand / collection) | Commercial / category | arabic perfume | 800 | 2,300 |
| Perfume Gift Sets | Commercial / category | perfume gift set | 250 | 1,760 |
| Eau de Parfum vs Extrait | Informational / blog | eau de parfum meaning | 350 | 860 |
| What is Oud | Informational / blog | what is oud | 250 | 250 |
The full sheet for this project had 17 clusters across commercial and informational intent, each on its own tab with every keyword, its volume, difficulty, CPC, and the competitor URLs ranking for it.
7Evaluating and prioritising
We decide which cluster group to target based on the inputs you give us. You let us know what you want first, and we give you all the information on those keywords like volume, difficulty, intent, current position, and a tentative time to get the keyword ranking. We would certainly advise you to go for the low hanging keywords first and then gradually target the difficult and generic terms. We also have monthly plans where we add two to three blogs targeting long tail questions. The pages are built in the first phase itself, and off page work is based on which ones you want to target first. Now this varies from industry to industry. Often service sectors start off with all the service pages and gradually improve visibility with blogs. Whereas several eCommerce sites need selected products to sell faster, so they prefer giving foremost attention to the corresponding keywords.
8Mapping to pages and documentation
Keyword mapping is what comes after keyword clustering. We create a well planned website sitemap based on the keyword clusters. Each keyword cluster group is mapped to the associated pages based on the intent. The page type, whether products, categories, services or insights, has to be planned based on the keyword intent.
What You Get
- A keyword sheet with all the keywords for you to analyse, and a final keyword cluster Excel where each cluster has its own separate sheet.
- A website sitemap based on the keyword clusters, with the site architecture, URL and content structure.
- Topic clusters based on the current trend and demand, used monthly to create blogs or inner pages.
- A competitor keyword gap analysis report.
- The content structure documented in a docx file.
Common Keyword Research Mistakes We Help You Avoid
Chasing volume over intent
We find the right keywords for a profitable business, not just high numbers.
Cannibalizing your own pages
Using the same keywords or their synonyms on multiple pages, which causes cannibalization.
Ignoring long tail keywords and questions
See how we applied this approach for Fotis Law.
Publishing without a keyword strategy
Publishing your website without a keyword strategy. In most cases we see, you will have to revamp the site later.
Using only one tool
One tool won't give you the exact keyword strategy you need. Professionals and your own rationale are required to figure this out.
Keyword Research Pricing
₹10,000 – ₹50,000
A one-time keyword research project ranges from ₹10,000 to ₹50,000, depending on scope. Keyword research is also included in our monthly SEO retainers, which start at ₹25,000/month, and is refreshed quarterly. Every engagement starts with a free initial assessment, where we look at what you are targeting, the organic traffic you get, and how it can be improved. See our full SEO pricing for details.
Why Choose Techpullers for Keyword Research?
More than one tool, plus human judgement
We use Ahrefs, Moz and Google Keyword Planner, along with the live search results and our own logic, not a single automated export.
Clustering, not flat lists
We cluster the keywords in groups so you avoid cannibalization and duplicate pages.
13+ years across real industries
We have done this for fashion, interiors, healthcare, construction, ERP, logistics, real estate, law, fitness and more.
Competitor gap included
Every project includes competitor keyword analysis and how to gain the upper hand.
What Other Agencies Get Wrong
Several clients approached us with their website when it didn't rank. I understood that most SEO agencies in Kerala don't get the keyword research done properly. Their keyword research hardly takes 30 minutes to an hour. They just figure out 10 to 20 terms and that's it. They give a report focused only on those 10 to 15 terms. They do not consider topical authority or wider visibility, so there is no long term SEO plan.
Results
Honestly, almost all my clients are keyword research wins. The latest ones come in, we do the keyword research, the clusters, the documentation and the website sitemap, then publish the pages. After good on page optimization and a few directories, most local businesses turn up on the first page. See our case studies for examples.
Frequently Asked Questions About Keyword Research
An SEO keyword research service discovers the keywords people use to search for your products, services or business online. It then organises them by intent and maps them to the right pages, so you know what to publish and optimise.
A one-time keyword research project ranges from ₹10,000 to ₹50,000, depending on scope. For clients on a monthly SEO retainer, starting at ₹25,000/month, keyword research is included and refreshed quarterly. Every engagement starts with a free initial assessment.
We use Ahrefs, Google Keyword Planner and Moz. We combine the tool data with the live search results and manual review, because no single tool gives a complete picture.
Keyword clusters are groups of keywords that share the same search intent. Because they should all surface the same page in the results, each cluster maps to one page, which prevents cannibalization.
Keyword research takes 3 to 4 days. Larger projects with multiple locations or categories can take a little longer.
Yes. We are a Google Ads partner agency, and our research includes the search volume and intent data you need for paid campaigns as well as SEO.
Update your keyword research every 6 months. Search trends, competitors and your own authority shift over time, so a refresh keeps the strategy current.
Ready for a Keyword Strategy You Can Actually Execute?
Start with a free initial assessment. We will show you the organic traffic you currently receive, the keywords you rank for, and what your competitors receive and rank for, before you commit to anything.
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