THE STORY OF Fotis International Law Firm

PROJECT OVERVIEW FOR Fotis International Law Firm

In Dubai’s legal scene, Fotis International Law Firm—also known as Fotislaw—is a respected establishment recognised as having an unrelenting dedication to quality and strong client advocacy. Fotislaw set out to explore the vast possibilities of digital marketing to increase its online presence and solidify its position as the leading legal experts in Dubai and the UAE. Their goals revolved around the necessity of using Google to generate leads, improving online visibility through organic search, and orchestrating a spike in website traffic. These objectives were the driving force behind our joint effort to design a custom digital solution that reflected Fotislaw’s distinct character and goals. Our digital marketing expertise has been a vital component of Fotislaw’s remarkable growth trajectory as a reliable partner on their journey.

CLIENT REQUIREMENTS

The digital marketing strategies of Fotislaw faced many obstacles that stemmed from inadequacies in technical expertise and tactical execution. Their website had inadequate material, image, and video optimisation, unresponsiveness, slow loading times, and navigational problems. It was also not user-friendly. Poor SERP rankings, poor keyword selection, and a disregard for off-page and technical SEO all hampered SEO efforts. Local SEO was disregarded, with insufficient local search engine optimisation as well as neglect for Google Maps and GMB listing optimisation. PPC campaigns suffered from poor lead generation, negative keyword targeting, and keyword misalignment. To remedy these shortfalls, Fotislaw enlisted Techpullers’ help to completely restructure their strategy, to realign their online presence with their prestigious reputation and set them up for long-term success in Dubai and the competitive market in the United Arab Emirates.

THE MAIN REQUIREMENTS OF FOTIS WERE AS FOLLOWS:

• Create a user-friendly website with eye-catching layouts and informative material to establish a powerful online presence.
• Reach a larger audience by ranking well on the first page of search results, which will increase visibility.
• Boost authority and credibility by implementing a tactical range of digital marketing strategies.
• Sustain active social media profiles that are supplemented with visually striking material to increase audience engagement and brand exposure.
• Craft a targeted approach leveraging Google Ads

TECHPULLER’S DIGITAL MARKETING STRATEGY FOR FOTIS

In order to facilitate Fotislaw’s primary aims of increasing online presence, trustworthiness, and brand recognition, we developed a targeted SEO plan that was customised to meet their specific requirements. Our team completely redesigned the website, optimising it from the ground up to satisfy user needs and search engine optimisation.

• Fotis International Law Firm sought to rank for “Lawyers in Dubai,” a term with substantial monthly search traffic. Our team carried out extensive research, exploring consumer preferences, market trends, keyword dynamics, and competition analyses to carefully formulate and complete Fotislaw’s strong SEO plan.
• To facilitate user connection and promote action, we improved the usability of the website by including phone numbers, contact forms, and CTAs in strategic locations.
• Given that a sizable percentage of internet searches are made using mobile devices, we made sure that the website was flexible to enable simple access to legal information whenever and wherever needed.
• Improving page loading speed was given top priority to improve search engine rankings and user experience. We achieved considerable improvements in website loading times by switching from WordPress themes to bespoke HTML pages and removing unneeded features.
• Fotislaw’s brand story was skillfully communicated through the creation of engaging content. By utilising both textual and visual information, in addition to social evidence such as customer reviews, our goal was to increase credibility and conversion rates.
• GMB (Google My Business) optimisation was used to maximise visibility in local search results. This involved making sure that all NAP facts were correct, taking eye-catching pictures, and updating the listing frequently to improve local relevance.
• Fotislaw’s web pages were found by search engines more easily after internal and external linking problems were resolved and a systematic link-building plan was created.

PPC STRATEGY FOR FOTISLAW

Pay per Click, or PPC, streamlines the process of linking Fotislaw with clients who are looking for legal aid in Dubai and the UAE. Our analysts identified a mismatch in Fotislaw’s Google Ads keyword investment and carried out extensive keyword research, demographic analysis, and market studies to identify highly relevant keywords. Because Google Ads are so popular in Dubai, we gave them priority and created engaging landing pages and ad copy with an emphasis on exact match, phrase match, and broad match keywords. We created unique landing pages for each service, incorporating negative keywords to focus targeting and making sure the copy was attention-grabbing and the content was appealing to increase conversions. Using “Maximise Impression Share” and “Maximise Conversions” as our cornerstone tactics, we developed numerous ad groups and campaigns for different services, iteratively improving them using analytics.

RESULTS

The first month after our marketing plan was successfully put into action, Fotislaw saw some noteworthy search and user engagement numbers. 916 new organic searches, 393 direct searches, 382 sponsored searches, and 80 organic social interactions were displayed in the organic search results. 746 views for certain keywords such as “best law firm in Dubai” and “lawyers in Dubai” demonstrated improved user involvement. There were 1,209 users in the UAE in total, 1,207 of whom were new members, according to user attribute metrics.