Somebody is sitting above you in the search results. Maybe their content is worse than yours. Maybe their site is slower. And yet there they are.
Get Your Free Competitive OverviewCompetitor analysis is how you find out why. Not to copy them, but to see what is actually holding you back and where the gaps are that they have left open.
Being honest about this: hardly anyone comes to us asking for competitor analysis on its own. They come because they aren't ranking. But competitor analysis is the first thing we do on every single SEO project we take, before we write a word or build a link, because without it you are guessing.
At Techpullers, an SEO company in Kerala, we do this with Ahrefs and a lot of manual checking. Our founder Aiswariya Kolora has 13+ years in SEO and she goes through this herself.
We check the DR and the UR, the domain rating and the page rating, of whoever is sitting in the top one to four positions for your keywords. Then we compare that against yours. When you see a difference between your DR and theirs, that difference is the backlink gap between you. That is the number that tells you what it will actually take to get past them.
We go through their backlink profiles and see who is linking to them, what sort of sites those are, and where the opportunities are for you. Because a generic backlink profile is useless. If you're going after a particular market, you need to know the directories, the listings and the genuinely relevant sites in that market, and their profile shows you where those are.
This is the part that produces the most work. We pull their organic keywords and find the ones you're missing, then sort them by what you can realistically win. If their DR and PR are much higher than yours, going straight at the main terms is going to take a very long time. Better to start with the long-tail keywords that have decent search volume and low competition, and build from there.
That is exactly what we did for Luxury Concept, a perfume brand. Their competitors were high DR and PR sites, so we found the long-tail, high-volume keywords for them to begin with rather than throwing them at the head terms straight away.
Before we build any page, we compare it against the three or four competitors sitting in the top four positions. We look at how they've placed their H1, H2 and H3, which keywords they've used in them, and the word count on each. We go through the content in depth. Then we build your structure from what we've found, covering everything a user expects to see for that search, and go deeper where they've been shallow.
We look at which of their pages Google is actually showing for your keywords, and how those pages are put together. For an eCommerce store this matters enormously, and it is worth doing before you build the site rather than after. Once a store is launched you can't keep rebuilding every page.
Speed, Core Web Vitals, schema, indexation. Technical gaps are usually easier to close than authority gaps, so if a competitor is ahead of you on links but behind on technical, that is a real opening.
This is newer and most agencies aren't doing it. We check how often your competitors are being named in Google's AI answers and you aren't, find the gaps, and work on closing them. See our AI SEO work.
Competitor analysis isn't a report you file away. It is the thing that decides what we do next.
It sets the keyword list, because we know what they rank for and what they've missed. It shapes the keyword research and the clusters. It tells us how much link building you actually need to close the DR gap, which drives the off-page work. It tells the content team how deep each page has to go. And it tells us honestly how long this is going to take, instead of us inventing a timeline.
A preliminary competitive overview is free. We'll identify who you're really competing against in search, look at the DR gap, and show you the biggest openings. That costs you nothing.
A standalone competitor analysis is ₹15,000 to ₹40,000 one-time, depending on how many competitors and how many markets. You get the keyword gaps, the backlink gaps, the content gaps and a prioritised list of what to do first.
And if you're on a monthly SEO retainer with us, from ₹25,000/month, the competitor analysis is included. Not as an add-on, but because we can't do the SEO properly without it.
See our full SEO pricing.
Honestly, not often. Most businesses come to us because they aren't ranking, and the competitor analysis is the first thing we do to find out why. You can buy it standalone, and some people do before committing to a full campaign, but it's really the starting point of the SEO work rather than a product in itself.
Whoever is ranking for your keywords. That is not always the business you think of as your rival. Sometimes it's a blog, a directory, or a company that doesn't even sell what you sell. If they're occupying the results you want, they're your competition in search.
Usually the three or four sitting in the top positions for your keywords. Beyond that the insights start repeating and it stops being useful.
Ahrefs mainly, along with Google Keyword Planner and Moz, plus a lot of manual checking of the actual search results and the actual pages. Tools tell you the numbers. Looking at the pages tells you why.
Then going straight at their main keywords will take a long time, and we'll tell you that. The sensible route is to start with the long-tail terms that have real search volume and low competition, win those, and build the authority to go after the head terms later.
Often, yes. Authority takes months to build. A competitor who is ahead on backlinks but has a slow, badly structured site is beatable much sooner than one who has both.
Every six to twelve months, or sooner if your rankings move sharply or a new player shows up.
Start with a free competitive overview. We'll show you who you're really up against, the size of the gap, and where the openings are.
Get Your Free Competitive OverviewWe are located in Infopark , Kochi
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