Real Estate SEO Services
We do real estate SEO for builders in Kerala. We have ranked villa projects in Kottayam, and we build and host the sites too, so a page gets changed the week you ask for it. Real estate SEO services from Techpullers start at Rs 25,000 a month.
What we look at first
Your traffic, not your keywords.
We ask for your Search Console and pull your numbers in Ahrefs. Then we check whether anything is being measured at all. Most builders who come to us have no conversion tag set up on Google Analytics, so nobody can say which enquiry came from search.
Then we look at what you rank for now. If you are not ranking for terms that can bring real traffic, we go to Google and to Keyword Planner and work out which terms can.
Then we show you how your competitor is winning. Their primary and secondary keywords, where they rank, and where they are cited in the AI Overview while you are not listed anywhere.
If your Google Maps listing is not set up properly, we do that too.
And we tell you how many months it will take to beat them. That number comes from the competitor's DR and authority and from the plan we make, not from a guess.
Why you are not ranking for the keywords that sell
Because the website was not built around the keywords.
The menu, the sitemap and the pages have to be planned on the primary and secondary keywords before anything is built. When they are not, two of your own pages chase the same term and Google cannot tell which one to rank. That is keyword cannibalization, and it is self-inflicted.
Most agencies do not do this wisely. They build a few pages named after the service, skip the keyword study and the clustering, and then compromise on the inner pages - the content, the speed, the backlinks, the authority.
Which locations get their own page
Look at what Google already shows for the location term. If the results are location-specific landing pages, that location needs its own page. That is the test, and you can run it yourself.
Your project is in one place, so a page about that place matches what the buyer typed. People also search near me, so you need the page and the Google listing for the location the project is built in.
Altin Properties ranked for villas for sale in Kottayam and villas for sale in Kanjikuzhi. Villas in Kottayam gets 150 searches a month at zero difficulty, villas for sale in Kottayam gets 80.
Source: Ahrefs, India, 28 September 2026.
Small numbers. Every one of them is a person buying a villa in that town.
What has to be on a project page
- The RERA registration number, or a QR code, on the site and on every project page.
- Floor plans, downloadable.
- The location and the map.
- Real photographs of the interiors and the finish. Not stock images.
- The amenities and facilities for that project, and what is around it. The hospital, the clinics, the schools, the church or the temple. A project built for families is selling what is within reach of it, so name those places on the page.
- Price range, the configurations you offer, the completion date.
- EMI and loan options.
- Any offer running at launch.
- Enquire now buttons.
- A way to mark a flat sold, or show how many are left. You tick it yourself. We build that function into the site.
- The questions people ask when they walk in. Is it well ventilated. What are the eco-friendly practices. Is there a 2 BHK. Answer them on the page.
- Timely delivery, build quality, waste management, water treatment, the parking, solar in the common areas, EV charging points.
- If your competitor's page gives something extra, that has to be on yours too.
Builders we have done SEO for
| Client | What we did |
|---|---|
|
Altin Properties villa developers and construction, Kottayam. |
SEO and Google Ads. They ranked for villas for sale in Kottayam and villas for sale in Kanjikuzhi. Former client: every villa sold and the company closed. |
Triangle Homez interior design and architects. |
SEO. The site ranked for architect keywords. Former client. |
Right Angle Constructions construction. |
SEO. Keywords were ranking when the work stopped. Former client. |
Olive builders and hotels, Kochi. |
We did their SEO for three to six months. We still run their ads, and we built the website and run the hosting and maintenance for the Olive portals. |
Brilliant Interiors interior design. |
Current client. |
Source: Aiswariya Kolora, CEO, Techpullers. Recorded 28 September 2026.
We do not publish traffic or enquiry figures for these projects. Those numbers belong to former clients and we do not publish a former client's data without their agreement.
Why most of them say former
The properties sold.
Altin Properties sold every villa they had and closed the company. Triangle Homez sold everything they were marketing. Right Angle Constructions had keywords ranking when they stopped.
A builder markets a project, the project sells, and the marketing ends until the next one. That is the shape of the work you are buying.
What the law says about your project pages
A promoter cannot advertise, market, book or sell any plot or apartment before the project is registered with the Authority, and every advertisement must prominently mention the Authority's website and the registration number. Non-registration carries a penalty of up to 10% of the estimated project cost. MahaRERA has fined a promoter Rs 50 lakh because the registration number was on the page but not prominent.
Source: Real Estate (Regulation and Development) Act, 2016, Sections 3(1), 11(2) and 59. Checked 20 September 2026. Kerala projects register with K-RERA at reraonline.kerala.gov.in.
The RERA details come from your end. We put them on the page and we tell you if an advertisement gets disapproved. No client has asked us to promote a project before registration.
What real estate SEO costs
Techpullers SEO starts at Rs 25,000 a month.
One project in one town sits at Rs 25,000 to Rs 40,000. A builder with several projects across locations sits at Rs 40,000 to Rs 75,000, because the location pages, the project pages and the competition all grow with it.
Source: Techpullers pricing, September 2026.
Who you work with
Techpullers has been running since 2013, from Infopark in Kochi.
Aiswariya Kolora, CEO and Co-founder, runs the SEO and the content. Leno B Vettoor runs the technical side. Our developers build and host the sites. The person planning your keywords sits in the same office as the person building the page.
Aiswariya Kolora
Leno B Vettoor
FAQ
What is real estate SEO?
Planning the menu, the sitemap and the pages of a builder's website around the keywords buyers use, then building the project and location pages that answer them.
Do you do SEO for real estate agents?
Our work has been with builders, villa developers and interior firms. The same method applies to an agent's site.
Which real estate clients has Techpullers done SEO for?
Altin Properties in Kottayam, Triangle Homez, Right Angle Constructions, Olive, and Brilliant Interiors. Most are former clients whose projects sold out.
Do you publish client traffic figures?
Not for these projects. The numbers belong to former clients and we do not publish them without their agreement.
Who puts the RERA number on the page?
You give us the details, we put them on the site and on every project page.
How long before it works?
We give you a month estimate before you sign, worked out from your competitor's DR and authority.
Tell us what you are selling and where. We will tell you what it takes to rank for it.