The Story Of Right Angle Construction

Project Overview for Right Angle Construction

Established in 2010, Right Angle Construction is an embodiment of an integration of creativity and knowledge in the field of architecture. Right Angle is managed by a group of talented engineers, architects, and interior designers who are passionate about building sustainable, visually beautiful, and useful places for a range of applications, including commercial, residential, educational, and recreational settings. Every project at Right Angle is tackled with a commitment to originality, encouraging a responsive discussion with the objectives and goals of the clients. Their designs prioritise natural light and ventilation, embracing an idea of sustainability and openness. The outcome is buildings that effortlessly combine the past, present, and future. For a successful digital marketing plan, Right Angle Construction turned to Techpullers to increase its online presence. Working closely with them, our committed team at Techpullers created a customised marketing strategy that improved the client's online presence and helped them accomplish their goals.

Client Requirements

Right Angle recognised the need to improve its online visibility to effectively communicate with its target audience and strengthen its digital presence. Our committed team members obtained a complete understanding of Right Angle's distinct company objectives, challenges, and requirements through in-depth talks and upfront discussions. Equipped with this understanding, our team expertly developed a personalised marketing plan that was suited to Right Angle's unique requirements and objectives. Among their specific requests were:

• The first step to improving Right Angle's online presence was to design an eye-catching website with engaging graphics and helpful data. This platform would act as the focal point for efficiently presenting their extensive range of architectural services.
• In an effort to increase Right Angle's visibility and establish a connection with people who are actively looking for architectural and construction services, great first-page search engine rankings had to be achieved using targeted keyword optimisation.
• Off-page digital marketing methods were vital for increasing Right Angle's visibility, trustworthiness, and trust among prospective customers. The goal of these endeavours was to make Right Angle a respected name in the building and architecture sectors.
• Right Angle's social media platforms had to be updated frequently with captivating content. Right Angle sought to strengthen its online brand presence and cultivate deep ties with its audience through the upkeep of lively and educational social media profiles.

Coming up With an Effective Marketing Plan for Right Angle

• Our group started by creating a visually appealing and educational website for Right Angle that would accurately highlight their wide variety of construction and architectural services. Several versions of the prototype were carefully created, with an emphasis on intuitive design and the smooth incorporation of SEO tactics. These prototypes were improved in response to the client's insightful feedback.
• In parallel, we carried out extensive keyword research to raise Right Angle's search engine ranking (SERPs) and increase its online presence. To maximise on-page SEO, important keywords like "architects in Kollam" and "construction companies in Kollam" were carefully incorporated throughout the website's content and technological elements.
• Simultaneously, our off-page optimisation approach sought to enhance Right Angle's influence in the sector by organically building high-quality backlinks through techniques like directory inclusion and guest posting.
• We created social media accounts on several platforms to build an engaged community and establish meaningful interactions with clients. To increase brand awareness and build confidence among the architectural community, interactive participation and consistent posting were given top priority.
• Furthermore, we created a Google My Business (GMB) listing profile for Right Angle, guaranteeing its web optimisation by providing accurate information everywhere.

Results

Right Angle Construction had varying levels of engagement and visibility in its digital performance measures during the first three months after the strategy was implemented. In addition to the 115 interactions from organic search, there were 42 referrals and the same amount from direct searches. Three unassigned engagements and one from organic social networks were also present. Significant user interaction was demonstrated by the 428 views, 314 views, and 143 views for the pages "Experienced Architects in Kollam," "Best architects in Kollam," and "Leading architectural consultancy in Kollam." According to user attribute analysis, the United States (36) and the United Arab Emirates (14), followed by India (177), accounted for the bulk of engagements. Together, these figures show Right Angle Construction's initial online presence and engagement during the time frame in question.