The Story OfAl Sirhan Shoes

Project Synopsis for Al Sirhan Shoes

One of Kuwait's most prestigious shoe businesses, Al Sirhan Shoes was founded in 1935 by Mr. Ahmed Zaid Al Sirhan and has a long history of providing high-quality products. The business takes pride in providing a wide selection of well-known brands, such as the handcrafted Italian product Tamima, medical product KYBUN from Switzerland, Skechers from the USA, Callaghan from Spain, Bernie Mev from the USA, Clarks from England, Florsheim from Italy, and Skechers from the USA. Al Sirhan Shoes is devoted to establishing itself as Kuwait's top shoe brand destination with an unwavering commitment to quality. Based on its well-known reputation, unique brand mix, strategic locations, dynamic management, and extensive rebranding initiatives catered to all age groups and genders, the company aims to become Kuwait's go-to e-commerce destination for quality footwear. For this purpose, they approached Tehcpullers for a customised digital marketing strategy.

Client Requirements

Al Sirhan saw the need for strategic adjustments after realising how important it was to increase its online presence to interact with its target audience and strengthen its digital footprint. Through extensive discussions, our dedicated staff promptly set out on an in-depth examination of Al Sirhan's distinct company aims, issues, and requirements. Al Sirhan made the following requests:

• Create a captivating and easy-to-use website that not only offers the necessary information but also combines eye-catching designs to draw users in and make an impression.
• The website should also have a portfolio of all their products and their details.
• To guarantee high visibility on search engine results pages, use efficient SEO techniques. In particular, strive for top positions on the first page.
• Employ a wide range of marketing techniques designed to establish the brand's credibility and trustworthiness.
• Make use of social media platforms' ability to function as dynamic avenues for promotion and communication. This way, they can reach out to a wider audience by regularly posting interesting material, interacting with followers, and promoting their products.

Marketing Plan for Al Sirhan Shoes

Establishing Al Sirhan as a leading supplier of superior shoes required a strong online presence. To improve Al Sirhan's online presence, our team suggested a marketing plan that included social media marketing, search engine optimisation, and SEO.

• Following a thorough collection of the relevant data, we started working on Al Sirhan's website. After receiving approval, our designers and programmers worked to create a website that is easy to navigate, loads quickly and is mobile-friendly.
• We also worked on optimizing site structure, improving page speed, and ensuring crawlability. We employed schema markup to provide search engines with detailed product information, which can enhance visibility in rich snippets and product search results.
• Our content creation team created unique, keyword-rich product descriptions for each product. These keywords helped improve the relevance of the pages on search engines.
• Developing Al Sirhan's online presence required proactive participation on social media sites too. This involved regular posting as well as prompt interaction with followers.

Results

During the first three months of the Al Sirhan Store website's launch, the website saw a variety of traffic sources. With 7,815 visits, direct searches accounted for the majority of user traffic, while organic search results brought in 321 visits. Social networking sites contributed significantly, producing 4,677 visits and an additional 232 through recommendations. With 12,240 visits, Kuwait accounted for the largest user base in terms of user demographics. The United States came in second with 230 visits, Saudi Arabia came in third with 132 visits, and India came in sixth with 67 visits. The aforementioned comprehensive data provides significant insights into the geographic distribution and acquisition channels of the internet audience of Al Sirhan Store throughout the designated term.