Social media marketing services — dark geometric header background

Social Media Marketing Services

SMM Agency · Kerala + India + Middle East

Social Media Marketing That Generates Business, Not Just Followers

Most businesses measure social media success by the wrong metrics. They count followers, track likes, celebrate a reel that went viral — and then cannot explain how any of it translated to revenue. A fashion brand with 50,000 Instagram followers and zero online sales is not winning at social media. They are running an expensive content production operation with no business outcome.

Social media marketing works when it is built around a business objective — driving enquiries, generating sales, building a pipeline of qualified leads, or keeping existing customers engaged enough to buy again. The content, the platform choice, the paid campaigns, and the posting schedule should all serve that objective. Everything else is noise.

At Techpullers, we manage social media for brands across retail, healthcare, fashion, education, real estate, and B2B manufacturing — from content strategy and creative production to paid campaigns and performance reporting. We have been doing this for over 13 years, and every social media engagement we run is tied to measurable business results. As a digital marketing company in Kerala that integrates social media with SEO, Google Ads, and content marketing, we build social strategies that work as part of your broader marketing ecosystem — not in isolation.

This page explains how we approach social media marketing, what we actually do for clients, and what you can expect when you work with us.

Get Your Free Social Media Audit Mastering Instagram Marketing
13+ Years Experience Business-Outcome Focus India + GCC
22Stores · Al Sirhan Kuwait
5+ PlatformsIG · FB · LI · YT · GMB
13+Years in social
Social media marketing services — Instagram reels, Facebook ad dashboard, LinkedIn B2B lead generation, YouTube channel and Google Business Profile posts IG · FB · LinkedIn · YT Outcome-Tracked
13+ YearsSocial for Business
Lead-FirstCost per Enquiry / ROAS
India + GCCKerala · Kuwait · UAE
IntegratedWith SEO · Ads · Content
Real Brands · Real Campaigns

Our Social Media Clients — Real Brands, Real Campaigns

We manage social media for businesses across different industries and geographies. These are real clients:

Al Sirhan Shoes — Kuwait

Footwear Retailer · 22 Stores · GCC

Al Sirhan is a Kuwait-based footwear retailer with 22 physical stores and a growing online presence across the GCC. We manage their complete social media strategy — Instagram and Facebook content creation, campaign management, paid social advertising, and seasonal promotional campaigns. Content is built around new collection launches, store promotions, trending styles, and shopping events timed to Kuwaiti and GCC buying patterns. Their Instagram engagement and follower growth have increased significantly since we restructured the content strategy around product storytelling and shoppable content rather than generic brand posts.

IG + FB Paid Social Shoppable

Creative Vision Uniforms — Dubai

B2B Uniform Manufacturer · UAE & GCC

Creative Vision is a B2B uniform manufacturer serving the hospitality, healthcare, salon, and education industries across the UAE and GCC. We manage their social media across Facebook, Instagram, and LinkedIn. For a B2B brand, social media serves a different purpose — it builds credibility with procurement managers and business owners rather than driving impulse purchases. Content focuses on client project showcases, industry-specific uniform solutions, behind-the-scenes manufacturing content, and professional case studies. LinkedIn is the primary lead generation platform, while Instagram and Facebook build brand visibility.

LinkedIn B2B Case Studies

Parisudham

Branded Campaigns · Organic + Paid

Parisudham is a well-known brand where we manage social media marketing campaigns. Content strategy is built around brand storytelling, product highlights, and community engagement — with paid social campaigns driving reach and conversions beyond organic followers.

Storytelling Product Highlights Paid Reach

Club Oxygen

Fitness & Wellness · Membership Drives

Club Oxygen is a popular fitness and wellness brand where we handle social media content and campaigns. For fitness brands, social media is the primary discovery channel — potential members browse Instagram and Facebook before they ever visit the gym. Content focuses on member transformation stories, workout highlights, facility showcases, trainer introductions, and promotional campaigns for membership drives.

Transformation Workouts Membership

Healthcare & Wellness Clients

Eye Hospitals · Dental · Ayurveda

For our healthcare clients — eye hospitals, dental clinics, and ayurveda centres — social media builds patient trust. Content includes doctor introduction videos, procedure explainers, patient education reels, health awareness campaigns, and Google Business Profile posts. We provide content plans and scripts; the clinic team shoots videos and photos from their actual facility (authentic content builds more trust than studio-polished material). We handle all editing, captioning, and cross-platform distribution — every piece goes on Instagram, Facebook, YouTube, and GMB.

Doctor Intros Procedure Reels GMB

Real Estate & Construction Clients

Builders · Projects · Walkthroughs

For builders and construction companies, social media showcases completed projects, ongoing developments, and client testimonials. Content is designed to generate enquiries from potential home buyers and commercial property investors. Platform focus is Instagram (visual project showcases), Facebook (community engagement and lead generation), and YouTube (project walkthrough videos).

Project Showcases Lead Gen Walkthroughs
Client Results Al Sirhan Shoes Kuwait social media marketing results — 22-store footwear retailer dashboard showing Instagram and Facebook engagement growth, paid social ROAS and shoppable content performance

Every client’s social media strategy is different because every industry has different audiences and buying cycles. But the common thread is this: we do not post content for the sake of posting. Every piece serves a purpose — whether that is generating a lead, building trust, or driving a sale.

What We Deliver

What Our Social Media Marketing Covers

Six outcome-focused service lines — from strategy and creative production to paid social, influencer coordination, and reporting.

01

Content Strategy & Planning

Before we create a single post, we build a strategy based on your business goals, audience behaviour, and competitive landscape.

  • Audience research — Understanding who your customers are, which platforms they use, what content they engage with, and what drives them to take action
  • Competitor analysis — Reviewing what your competitors post, their engagement patterns, and content gaps you can exploit
  • Content pillars — Defining 4–6 content themes that align with your brand and audience interests
  • Monthly content calendar — A detailed calendar with post topics, formats (image, reel, carousel, story), copy direction, and scheduled posting dates aligned to your product launches, promotions, and seasonal events
  • Platform-specific strategy — Different content for different platforms. What works on Instagram does not work on LinkedIn. We tailor formats, messaging, and posting frequency for each platform
02

Content Creation & Production

We handle the creative side of social media — from concept to published post.

Visual Content:

We provide creative direction, shot lists, and content briefs. Your team captures raw photos and videos from your actual business — product shots, team videos, behind-the-scenes footage, customer interactions. We handle all editing, retouching, captioning, subtitle overlays, and formatting for each platform. We have found that authentic content from real businesses consistently outperforms polished studio content in engagement and trust.

Copy & Captions:

Every post gets platform-appropriate copy — Instagram captions with relevant hashtags, Facebook posts optimised for engagement, LinkedIn content written for professional audiences. We write in your brand voice, not generic marketing speak.

Reels & Short-Form Video:

Short-form video is the highest-engagement format on Instagram and Facebook. We create reel concepts, provide scripts or talking points, and edit raw footage into scroll-stopping content with transitions, text overlays, and music. For our guide on maximising Instagram specifically, read Mastering Instagram Marketing.

Stories & Highlights:

Stories drive daily engagement and keep your brand top-of-feed. We plan story sequences for product launches, behind-the-scenes content, polls, Q&As, and promotional countdowns. Key stories get saved as Highlights for ongoing visibility.

03

Platform Management

We manage your social media presence across all relevant platforms:

Instagram:

The primary platform for most B2C brands. We manage feed posts, reels, stories, highlights, and shoppable content. For retail and fashion clients, Instagram is often the primary discovery channel — customers find your brand on Instagram before they ever visit your website.

Facebook:

Still the largest social platform in India and the Middle East. We manage page content, community engagement, event promotion, and catalogue-based advertising. For businesses with physical locations, Facebook drives local awareness and foot traffic.

LinkedIn:

Essential for B2B brands, professional services, and corporate branding. We manage company page content, thought leadership posts, industry articles, and employee advocacy content. For clients like Creative Vision Uniforms, LinkedIn generates more qualified B2B leads than any other social platform.

YouTube:

For brands that invest in video content — product reviews, project walkthroughs, educational content, and brand storytelling. We handle channel optimisation, video SEO (titles, descriptions, tags), thumbnail design, and content scheduling.

Google Business Profile:

Often overlooked as a social platform, but GMB posts directly impact local search visibility. We post weekly updates with service highlights, offers, and CTAs that drive calls and website visits.

04

Paid Social Advertising

Organic reach on social media is effectively dead for business pages. To reach your audience consistently, you need paid campaigns — but they need to be strategic, not just boosted posts.

Campaign Types We Run:
  • Prospecting campaigns — Reaching new audiences who match your customer profile through interest-based and lookalike targeting
  • Retargeting campaigns — Re-engaging people who visited your website, engaged with your content, or interacted with your page but did not convert
  • Catalogue/dynamic product ads — For ecommerce and retail brands, showing users the exact products they browsed or similar items from your catalogue
  • Lead generation campaigns — In-platform lead forms for businesses where the conversion is an enquiry, consultation, or appointment
  • Promotional campaigns — Time-bound campaigns for sales events, product launches, seasonal offers, and store openings
What makes our paid social different:
  • We track cost per enquiry or cost per sale — not just cost per click or cost per impression
  • Audiences are built from your actual customer data combined with platform targeting
  • Creative is tested systematically — we A/B test visuals, copy, CTAs, and audience segments
  • Budget allocation shifts based on what is performing. We do not set campaigns and forget them
05

Influencer Marketing Coordination

For brands where influencer marketing makes sense (fashion, food, lifestyle, beauty), we coordinate the process:

  • Influencer identification — We focus on micro-influencers with genuinely engaged audiences rather than celebrity accounts with inflated follower counts
  • Content briefs — Clear briefs for each influencer collaboration with brand guidelines, messaging requirements, and deliverables
  • Campaign tracking — Tracking engagement, reach, website traffic, and conversions from each influencer partnership
  • Relationship management — Handling outreach, negotiation, and ongoing communication with influencers
06

Reporting & Analytics

Every social media campaign is tracked with business-relevant metrics:

  • Engagement metrics — Likes, comments, shares, saves, and reach by post and platform
  • Growth metrics — Follower growth, profile visits, and website clicks from social media
  • Paid campaign metrics — Cost per click, cost per lead, ROAS (return on ad spend), and conversion tracking
  • Content performance — Which content types, topics, and formats generate the most engagement and business results
  • Competitor benchmarking — How your social presence compares to competitors in your market

Monthly reports show what social media is actually contributing to your business — enquiries, sales, and brand growth — not just engagement numbers.

Services Overview Social media marketing services stack — content strategy, creative production, multi-platform management, paid social, influencer coordination and analytics reporting
Why Dedicated Strategy

Why Social Media Needs a Dedicated Strategy

Why Choose Us Why social media needs a dedicated strategy — planning, paid expertise, consistency and cross-channel integration with SEO, Ads, content and email

You could hand social media to your office intern or hire a freelancer to post for you. Here is why that approach fails:

Social media is not just postingA post without strategy is noise. Content needs to be planned around your business goals, customer journey, and competitive landscape. An intern posting product photos with generic captions is not a strategy — it is busywork.
Paid social requires expertiseFacebook and Instagram advertising platforms are complex. Audience building, bid strategies, creative testing, conversion tracking, and budget optimisation require someone who does this professionally. A boosted post is not a campaign.
Consistency matters more than viralityOne viral reel does not build a business. Consistent, strategic content over months builds brand recognition, trust, and a predictable flow of enquiries. That requires a team with a process, not ad-hoc posting.
Cross-channel integrationSocial media performs best when it works with your other marketing channels. A visitor from a Google Ad who does not convert can be retargeted on Instagram. A blog post can be repurposed into a carousel. An email subscriber can be added to a Facebook custom audience. This integration requires a team that manages multiple channels — not a social-media-only freelancer.
Our Process

Our Social Media Marketing Process

  1. 1
    Step 1

    Audit & Discovery

    We review your current social media presence, competitor accounts, and audience demographics. We identify what is working, what is not, and where the opportunities are.

  2. 2
    Step 2

    Strategy Development

    We define your content pillars, platform priorities, posting frequency, and paid social approach based on your business goals and budget.

  3. 3
    Step 3

    Content Calendar Creation

    We create a monthly content calendar with post topics, formats, copy direction, and scheduled dates — aligned to your product launches, promotions, and seasonal events.

  4. 4
    Step 4

    Content Production

    We provide creative briefs and coordinate with your team for photos and videos. We handle all editing, design, captioning, and platform-specific formatting.

  5. 5
    Step 5

    Publishing & Community Management

    We schedule and publish content across all platforms, respond to comments and messages, and manage your community engagement.

  6. 6
    Step 6

    Paid Campaign Launch

    We set up and manage paid social campaigns — prospecting, retargeting, and promotional campaigns with proper audience targeting and conversion tracking.

  7. 7
    Step 7

    A/B Testing & Optimisation

    We test content formats, ad creatives, audiences, and posting times continuously to improve engagement and conversion rates.

  8. 8
    Step 8

    Monthly Reporting

    You receive monthly reports showing content performance, follower growth, paid campaign results, and — most importantly — business outcomes: enquiries, leads, and revenue generated from social media.

Social media marketing 8-step process — audit, strategy, content calendar, production, publishing, paid campaigns, A/B testing and monthly business-outcome reporting
Transparent Pricing

Social Media Marketing Pricing

Monthly Social Media Management

₹15,000+Per Month

Starting from ₹15,000/month — includes content strategy, calendar planning, content editing, posting, and community management for 1–2 platforms.

Multi-Platform Management

₹25,000+Per Month

Starting from ₹25,000/month — includes management of 3+ platforms (Instagram, Facebook, LinkedIn, YouTube, GMB) with full content production and scheduling.

Paid Social Campaign Management

₹15,000+Mgmt Fee /mo

Starting from ₹15,000/month management fee (ad spend separate). Campaigns typically need ₹20,000–₹1,50,000/month in ad spend depending on objectives and target audience.

Comprehensive Package

₹40,000+Per Month

For businesses that need full social media management + paid campaigns + influencer coordination, packages start from ₹40,000/month.

Pricing depends on number of platforms, content volume, and whether paid campaign management is included. Every engagement starts with a free initial assessment.

Frequently Asked Questions

Frequently Asked Questions

We offer end-to-end social media marketing — strategy development, content planning and calendar creation, content production (design, video editing, copywriting), platform management (Instagram, Facebook, LinkedIn, YouTube, GMB), paid social advertising (prospecting, retargeting, lead generation campaigns), influencer marketing coordination, and monthly performance reporting. We manage social media as part of an integrated digital marketing approach, not as an isolated service.

Monthly social media management for 1–2 platforms starts from ₹15,000/month. Multi-platform management starts from ₹25,000/month. Paid social campaign management starts from ₹15,000/month plus ad spend. Comprehensive packages start from ₹40,000/month. Pricing depends on platforms, content volume, and campaign scope. Every engagement starts with a free assessment.

It depends on your industry and audience. Instagram and Facebook work for most B2C businesses — retail, healthcare, food, fashion, real estate. LinkedIn is essential for B2B companies and professional services. YouTube works for businesses with video content. Google Business Profile is critical for any business with a physical location. We assess your audience during the audit and recommend the right platform mix.

For most businesses, 3–5 feed posts per week on Instagram and Facebook, 2–3 LinkedIn posts per week, and daily stories is a good baseline. Quality matters more than quantity — five strategic posts per week outperform 30 random posts. We define the optimal frequency based on your industry, content capacity, and audience engagement patterns.

Yes. Paid social is a core part of our social media service. We run campaigns on Facebook, Instagram, and LinkedIn — prospecting campaigns to reach new audiences, retargeting campaigns for website visitors and engaged users, and promotional campaigns for sales and launches. We track cost per lead and ROAS, not just reach and impressions.

Both. We handle strategy, planning, editing, design, copywriting, and scheduling. Your team provides raw materials — product photos, team videos, behind-the-scenes footage from your business. We have found that authentic content from real businesses performs better than stock or studio content. We provide detailed briefs so your team knows exactly what to capture.

Paid social campaigns start generating enquiries within the first week. Organic content builds audience and engagement over 2–3 months. Brand recognition and trust — which drive long-term business results — build over 4–6 months of consistent, strategic posting. Social media is a long-term investment, not a quick-win channel.

We are not a social-media-only agency. We are a full-service digital marketing company with 13+ years of experience, and we integrate social media with SEO, Google Ads, and content marketing so all channels work together. We manage social media for brands across India and the Middle East — including Al Sirhan Shoes with 22 stores in Kuwait. Our CEO Aiswariya Kolora personally oversees social media strategies to ensure they serve business objectives, not just engagement metrics.

Aiswariya Kolora — CEO & Senior Digital Marketing Consultant, Techpullers Google Ads Certified
About the Author

About the Author

Aiswariya Kolora is the CEO and senior digital marketing consultant at Techpullers Technology Solutions Pvt. Ltd. With 13+ years of hands-on experience in SEO, Google Ads, social media, and digital marketing, she leads social media strategy for retail brands, healthcare practices, B2B manufacturers, and service businesses across India and the Middle East. Aiswariya personally manages social media campaign oversight and creative direction for key clients, ensuring every social media engagement drives measurable business outcomes. She is a certified Google Ads professional and uses data-driven insights to optimise every social media campaign.

Ready to Grow?

Ready to Make Social Media Work for Your Business?

Whether you need a complete social media strategy from scratch, better content for your existing accounts, or paid campaigns that actually generate leads — we can show you exactly what social media should be doing for your brand.

Get a free consultation — we will audit your current social media presence, competitor landscape, and advertising opportunities before you commit.

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No obligation · Free audit · 13+ years of social media experience
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