Place Your Google Ads with the best in business

Are you searching for the best Google Ad services in Kerala? Well, you have come to the right place for Google Ad Services for your business. Google is undoubtedly the most popular and widely used search engine in the world. Millions of people make billions of searches on Google every day. Placing an ad on the Google search result page is a surefire way to attract customers who want your services. Google Ads or Google Adwords service lets you place advertisements on the Search Engine Results Page(SERP). Google employs pay-per-click advertising in which an advertiser can post an ad on the Google search result page or partner websites with a condition that you pay for every click that you get on the Ad. Our team at Techpullers can help you place an advertisement in a prominent position on the coveted first page of the Google Search page. Placing Google Ads correctly can give you quick results but it requires a lot of research and expertise to find the right keywords and set up campaigns cost-effectively. We help our clients to place relevant Ads that get a higher number of clicks and drive in more customers.

Techpullers has made a name for itself in the Google Ad domain and is willing to take your business to the next level. We will navigate you through the Google ad campaign setup so that your business can start achieving the best leads in the market. We will help your business gain better visibility in the market and we make sure that our clients are satisfied to the core with our services.

About Techpullers
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Keyword Research

We use Google Keyword Planner along with other tools and conduct extensive research to find relevant product, branded, competitor, and geo-targeted keywords. We also find good long-tail and short-tail keywords with high traffic and search volume for running Ad campaigns that will eventually boost your business.

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Automated Bidding

Automated bidding allows advertisers to place Google Ads bids without specifying bid money. We use different automated bidding strategies to achieve specific goals for our clients such as increase the number of clicks, gain visibility and increase conversions.

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Remarketing

Remarketing or retargeting involves showing Ads to previous customers who have interacted with you on your website or mobile apps through Google or its partner websites. We help our clients increase brand awareness and sales using remarketing.

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Why do you need Google Ads?

Search Engines are specialized software that searches the internet(World Wide Web) and answers your queries based on specific keywords in your question. There are many search engines like Google, Bing, Yahoo, Baidu, and Yandex but Google is definitely the most popular one. It is so popular that searching on Google has a name, Googling. When a user searches for a service on Google, the search result page that Google shows has advertisements on the top and then organic results under them. There might be other advertisements on the page. Many users who are looking for a product or a service click on the advertisements on the page. By placing an Ad on Google you have a better chance of finding people who are ready to pay for your service from the millions of people who use the internet. Google Ads is one of the most profitable and effective methods of Search Engine Marketing.

Placing an Ad on Google is relatively easy as all you need to have is a Google account and follow a set of processes. Any advertiser can set up a campaign based on their business and bid for keywords that they think are relevant. Keywords are words that a user might search on Google for something that they need. You have to decide the keywords for which you want your Ads to come up. Then Google will charge you for every click that your ad gets. Google Ads platform also has features like placing responsive Ads, seasonal campaigns that help the advertiser. Google Ads also allow an advertiser to track your Ads and modify them according to the user response. Linking Google Ads to Google Analytics helps you to monitor user activity on your website or landing page. It helps to understand the effectiveness of an Ad based on the number of clicks, visits on the page, and conversions. An advertiser can also find out which Ads should be improved and which ones should be discarded. Google Ads offers different types of Adword campaigns such as search, display, video, mobile app, and shopping campaigns. These can be used according to the needs of a business.

Responsive keywords and seasonal campaigns, location, match types are important. But, as the number of people who use Google are increasing, businesses are competing to place their ad on the search result page Google. So, you need a professional Search Engine Marketing expert to manage your advertising budget, find you good keywords, and place Ads that bring in revenue.

Types of Google Ads

Search Campaigns

These are text Ads that you generally find on top of a search result page. Search campaigns use a text ad on a pay-per-click model. This is done to generate more leads and drive more traffic to your website.

Video Campaigns

These are 5-20 second videos that are usually seen before a YouTube video. Well-made videos can capture the attention of potential customers and placing video ads can create brand awareness. This is done through your website and Youtube.

Display Campaigns

Display campaigns are used to promote a business. Google display network is the group of websites that partner with Google. Display campaigns are also done through YouTube, e-mails, and mobile apps, etc. These are usually combinations of texts and images that appear on websites and mobile apps to draw customers attention.

Shopping Campaigns

Shopping campaigns help to drive traffic to your physical or online shops. This helps to sell you more products and inventory. These may be charged as pay per click or pay per view. This can be run through the Google merchant center.

Mobile App Campaigns

Mobile App campaigns are advertisements and promotions for mobile applications through Google and other online platforms. All one has to do is to provide Google with the App’s information. Google will show these advertisements to customers who are likely to use these services.

Pay Per Click (PPC)

Pay Per Click is a model of online marketing in which platforms allow advertisers to place ads and charge for every click that it gets. Pay Per Click has a momentous effect and gives your business a wider reach and promotion through exposure to online platforms. While other Digital Marketing strategies like SEO take at least 2-4 months for results to show, Pay per click can give quicker results. Usually, when developing a Digital Marketing strategy, PPC and SEO are both included based on customer needs and requirements as part of long-term goals. But, if a client wants faster, better results PPC can be done alone. PPC can be tailored for business-specific needs like building brand awareness, increasing website traffic, and getting more conversions. It also helps you to analyze your performance and adjust your marketing campaigns according to the data. You can research relevant keywords. Then you can determine whether the keyword should match exactly with the search queries or a broad match of the keywords should be used. Other marketing models like PPC that are generally used are Pay Per Engagement and Pay Per Impression. In Pay Per Engagement, the advertiser pays the platform only if the user follows through and completes a predefined action, like watching an Ad video. In Pay Per Impression, the advertiser is charged for the number of times the video was shown.

We create campaign strategies that match the needs of our clients and the market trends. Our Pay Per Click services are up-to-date and encompass services like Paid Search Ads, Video Ads, Display Ads, Re-marketing, and Social Media Advertising.
Our Team delivers real results that help our clients to achieve their business objectives. We manage our client accounts, follow bid prices and campaigns regularly, and make the necessary changes to ensure that we maximize your ROI. Our outstanding results are because of our personalized and customized approach which includes a comprehensive overview of our client’s business, expectations, and aspirations when they invest in Pay Per Click advertising. In addition to that, we provide review options and features along with a list of recommended actions. Our PPC services include Google Ads Services, Social Adwords Services, Bid management Services, and Optimized campaign report management services.

Why choose Techpullers for Google Ads?

Google values user experience the most. So just paying for an ad will not get you in the top position. Google runs your ad based on your keywords and Pagerank. This is calculated based on your cost per click and quality score. Quality score is based on the relevance of keywords used, quality of the landing page, and previous performance on the search engine results page. So, if your landing page is of poor quality, you will have to pay more for a better position. Conversely, if your landing page is optimized for providing the best user experience, you will not have to pay a lot for every click that you get. Google Ads platform helps you track your performance and modify your keywords. It needs a lot of research and experience to place a good Google Ad at a low cost and get better results. This is why you need the help of an expert in managing Google Ads to place your Ads at lower costs and get a better return on investments(ROI). Techpullers offers the best Google Ads services in Kerala. We help our customers to make the most out of their business using Google Ads.
Our important Google AdWords services include relevant keyword research, bid management services, and optimized campaign report management services.
We have a professional team that will help you in achieving the best ROI in the market. We research relevant keywords that will get you more clicks, set campaigns, and optimize your pages for you.

What are Automated Bids?

Google Ads is an ever-evolving platform that strives to bring services that are relevant to the users and that are profitable to the advertiser.
Automated bidding lets advertisers place Ads without setting the bid money. In manual bidding, you have to decide on cost per click for specific Ad Groups and keywords. Automatic bidding lets you save a lot of time in guessing and deciding on bid money. It can help you increase click rate, visibility, and return of money spent on Ads.
There are different types of automated bidding strategies and they are:

  • Maximize Clicks – This sets your bids to get as many clicks as possible under the advertiser’s budget to increase site visits
  • Target Impression Share  – This strategy is used to show the Ad on top of the page or anywhere on the page to increase visibility.
  • Target Cost per Action – This aims to get maximum conversions under the targeted CPA.
  • Target Return on Ad Spend – This aims to get maximum conversion value at the target Return on Ad Spend.
  • Maximize Conversions – It aims to get maximum conversions by spending your budget.
  • Maximize conversion value – This aims to get maximum conversion value while spending the budget.

There are many types of automated bidding strategy which lets you focus on achieving specific goals.
Smart bidding is a part of automated bidding that uses machine learning to optimize conversion values, conversion rate, and return on ad spend and tailor the right bid for a customer at each and every auction.

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Google Ads Service Process

At Techpullers, our Search Engine Marketing team strives to create the best Google Ad campaign for our clients. We listen to the needs and business goals of our clients, research their niche and competitors. Then we create specific and focused Ads for reaching the targeted audience. We also add extensions and proper CTAs. Take a look at our Google Ads Service Process to know more about it.

Every time a client comes to us for placing Google Ads, we ask them their needs and objectives. We gather insights on the budget, services that the client wants to promote more. We categorize the services and decide the ones that need more focus. We conduct extensive research to find the market trends and competitors. Once we research your competitors, we research for keywords that are relevant and can get you the most number of clicks. We also decide on the Keyword match types, that is, whether your ads should be shown on the page for an exact match with the keyword or not. Google Ads offers many match types like a broad match, phrase match, and exact match.

After researching relevant keywords, we categorize the keywords under different campaigns based on the products and services that a business offers and intends to promote. Different Ad Groups will be created under each campaign based on constraints such as locations. We also help the client decide how much should be spent on each campaign and how long it should be run.
Writing an impressive Ad copy and creating impressive content is important for getting the user’s attention. In this step, our creative team writes catchy Ad copies, designs images, videos, and Call to Action (CTA) to attract more customers.

Once we have created a strategy, keywords, and extensions necessary for running Campaigns, we set the budget for each campaign and bid for keywords on Google Ads. This also involves steps like optimizing your website and the landing page so that the Ads rank better on the search results. We track and monitor the performance of the Ads placed and continue to optimize your Ad campaign till it gets the desired result. This also includes adding negative keywords for searches that you do not want your Ad to be shown on the page. This helps your Ads to reach the focused audience. Expensive keywords can be removed if they do not have good results and more relevant keywords can be added by tracking continuously.

Google Ads have an inbuilt analytics feature that allows you to measure the campaign.Also by integrating Google Ads with Google Analytics, we get a better picture of the result of placing the Ad. Google Analytics shows user activity on your website and how they behave. With this, we get clear data of the click-through rate, traffic that the Ads drive to your site, and the number of conversions. We analyze these results and modify campaigns accordingly.
Apart from that, we give suggestions and feedback for customer relationship management. We also can remarket these Ads to users who have abandoned the search. We regularly analyze and optimize the campaign. Once a campaign is successful we can plan better for the coming campaigns.

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Set Goals and Research Keywords

Every time a client comes to us for placing Google Ads, we ask them their needs and objectives. We gather insights on the budget, services that the client wants to promote more. We categorize the services and decide the ones that need more focus. We conduct extensive research to find the market trends and competitors. Once we research your competitors, we research for keywords that are relevant and can get you the most number of clicks. We also decide on the Keyword match types, that is, whether your ads should be shown on the page for an exact match with the keyword or not. Google Ads offers many match types like a broad match, phrase match, and exact match.

02

Create Campaigns and Content

After researching relevant keywords, we categorize the keywords under different campaigns based on the products and services that a business offers and intends to promote. Different Ad Groups will be created under each campaign based on constraints such as locations. We also help the client decide how much should be spent on each campaign and how long it should be run.
Writing an impressive Ad copy and creating impressive content is important for getting the user’s attention. In this step, our creative team writes catchy Ad copies, designs images, videos, and Call to Action (CTA) to attract more customers.

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Manage Campaigns and Ads

Once we have created a strategy, keywords, and extensions necessary for running Campaigns, we set the budget for each campaign and bid for keywords on Google Ads. This also involves steps like optimizing your website and the landing page so that the Ads rank better on the search results. We track and monitor the performance of the Ads placed and continue to optimize your Ad campaign till it gets the desired result. This also includes adding negative keywords for searches that you do not want your Ad to be shown on the page. This helps your Ads to reach the focused audience. Expensive keywords can be removed if they do not have good results and more relevant keywords can be added by tracking continuously.

04

Measure Results and Repeat

Google Ads have an inbuilt analytics feature that allows you to measure the campaign.Also by integrating Google Ads with Google Analytics, we get a better picture of the result of placing the Ad. Google Analytics shows user activity on your website and how they behave. With this, we get clear data of the click-through rate, traffic that the Ads drive to your site, and the number of conversions. We analyze these results and modify campaigns accordingly.
Apart from that, we give suggestions and feedback for customer relationship management. We also can remarket these Ads to users who have abandoned the search. We regularly analyze and optimize the campaign. Once a campaign is successful we can plan better for the coming campaigns.

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Our Offices

We provide businesses Google Ads and other PPC services to help increase their brand awareness and build brand value by ensuring a high click-through rate on the Ads placed. We have our corporate office in Cochin, Kerala. We have our branches across Kerala located in Calicut, Kottayam, and Trivandrum.

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