SEO Audit Services

We crawl your entire website using Ahrefs Site Audit and Screaming Frog, checking 40+ technical signals:

• Core Web Vitals performance (LCP, CLS, INP) on real devices
• Mobile usability and responsiveness
• Crawlability issues: robots.txt blocks, broken internal links, redirect chains, orphan pages
• XML sitemap accuracy and robots.txt configuration
• HTTPS validity and SSL certificate status
• Duplicate content detection (exact and near-duplicate pages)
• Canonical tag configuration and self-referencing canonicals
• 404 errors, redirect loops, and chain redirects
• Image optimization: missing alt text, oversized files, uncompressed formats
• Server response codes and crawl budget waste

Each issue includes the affected URLs, why it matters for rankings, and the exact fix needed. This technical SEO audit services component alone typically reveals 15-30 fixable issues that directly impact how Google crawls and indexes your site.

Your site’s structure determines how Google distributes authority across pages and how users navigate between related content. We follow a silo-based approach to site architecture—grouping related content into logical clusters where each silo targets a keyword theme and passes link equity efficiently from parent pages to child pages.

We evaluate:

• Whether your site follows a proper silo structure (or if related content is scattered randomly)
• How internal link equity flows from your homepage through category pages to individual content pages
• Whether utility pages (contact, about, privacy) are properly handled with nofollow to preserve link juice for money pages
• Orphaned pages receiving zero internal links (Google often ignores these entirely)
• Pages receiving excessive internal links that dilute authority from your most important content
• URL structure: are slugs short (3-4 words max), descriptive, and free of word repetition?

Poor site architecture is one of the most common and most damaging SEO problems we find. Fixing it often produces ranking improvements within weeks because you’re redistributing existing authority more effectively.

We analyze your existing content against your target keywords using a competitor-benchmarked approach. For every money page, we check who’s currently ranking, calculate the average word count of top-ranking competitors, and assess whether your content meets or exceeds that benchmark (we target 10-20% above competitor average for money pages).

You’ll see:

• Keyword opportunities: terms your competitors rank for that you don’t
• Content gaps: topics your audience searches for that your site ignores entirely
• Keyword cannibalization: multiple pages competing for the same keyword, splitting authority
• Content quality assessment: word count, heading structure, readability vs. top-ranking competitors
• Intent mismatches: pages targeting transactional keywords with informational content, or vice versa
• Supporting content gaps: missing informational posts that should link to and support your money pages

For informational content (blog posts, guides), we also assess whether your supporting content matches the depth of competitor content—and whether skyscraper opportunities exist where going 50-100% longer than competitors could capture featured snippets or top positions.

We audit every key on-page element across your site’s most important pages—what we call the “five impactful placeholders” that Google weighs most heavily:

URL structure: Are your slugs short, keyword-relevant, and free of word repetition? (Good: /seo-audit-service/ — Bad: /seo-audit-seo-service-page-2024/)

SEO title tags: Does every page have a unique, keyword-optimized title under 60 characters? Are you front-loading your primary keyword?

H1 page titles: Does each page have exactly one H1 matching the target keyword? Are H1s distinct from title tags where appropriate?

Subheadings (H2, H3): Do your subheadings follow a logical hierarchy? Are secondary and related keywords incorporated naturally?

Content body: Is your primary keyword placed in the first 100 words? Are related terms distributed naturally throughout without keyword stuffing?

We check every page against these five elements and flag pages where optimization is missing, weak, or over-done.

Schema markup helps Google understand your content type and display rich results (star ratings, FAQs, breadcrumbs, business information) in search. Most websites either skip schema entirely or implement it incorrectly.

We verify:

• Organization schema on your homepage and about page
• Article schema on blog posts and guides
• Product schema on ecommerce pages (if applicable)
• Local Business schema for service-area businesses
• FAQ schema on pages with question-and-answer content
• Breadcrumb schema for navigation clarity
• Review/Rating schema where applicable
• Validation through Google’s Rich Results Test and Schema.org standards

Proper schema implementation gives you more SERP real estate. That translates directly into higher click-through rates even without changing your ranking position.

You can’t prove SEO ROI without proper tracking. Many websites we audit have broken or incomplete analytics setup.

We verify:

• Google Analytics 4 properly tracking all page views and conversions
• Google Search Console connected, verified, and healthy
• Goal/event tracking for leads, form submissions, calls, and sales
• UTM parameter setup for campaign attribution
• Form submission tracking and thank-you page confirmation
• Search Console coverage reports and indexing status