GOOGLE ADS AGENCY IN KERALA
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Google Ads
Welcome to Techpullers, Kerala's Premier Google Ads Agency. As a top digital marketing company in Kerala, we specialize in providing top-notch Google Ads services that are designed to maximize your online presence, drive targeted traffic to your website, and boost your business growth. Whether you are a small business or a large multinational company, we can assure positive business growth and success in the constantly changing digital environment.
Google offers a pay-per-click (PPC) advertising platform called Google Ads, formerly known as Google AdWords. By creating and displaying ads on Google's search engine results pages (SERPs) and partner websites, businesses can reach out to millions of potential customers worldwide. Google Ads presents a fantastic opportunity to interact with your target audience precisely when they are actively searching for goods or services connected to your brand because of its broad reach and targeting capabilities. Having a good online presence is essential for every organization to succeed in today's digital environment. At Techpullers, we comprehend the significance of utilizing the ideal advertising mediums to guarantee optimum online exposure and direct qualified traffic to your website. In light of this, we concentrate on creating top-quality Google Ads, utilizing the strength of this popular advertising medium to assist both big and small companies in achieving their marketing objectives.
At Techpullers, we have a committed group of specialists who are well-versed in the intricate details of Google Ads. To provide our clients with excellent results, we stay current on the newest trends and best practices in digital advertising. We customize our Google Ad design services to meet your specific needs and marketing objectives, whether you are a small local business or a large global enterprise. Through carefully planned Google Ads campaigns, our main goal is to assist you in efficiently reaching your target audience and maximizing your return on investment (ROI). We take a strategic strategy that includes in-depth analysis, original thinking, precision targeting, and ongoing improvement.
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About Us
Techpullers Technological Solutions Private Limited, a digital marketing firm founded in 2019, is committed to assisting small and medium-sized businesses in growing and succeeding in the present-day, fiercely competitive business environment. We are aware of the challenges faced by firms, such as a lack of capital, resources, expertise, and skills. Our area of expertise is developing specialized tactics that combine cutting-edge and tried-and-true approaches to successfully meet these difficulties.
We excel in website design, mobile app development, cloud hosting, and email services in addition to providing necessary services like SEO, social media marketing, paid search advertising, and website design. By offering these comprehensive solutions, we make sure that our customers get the resources and assistance they need to build a solid online presence and accomplish their business goals.
Techpullers is driven by a remarkable group of highly skilled individuals who excel in every aspect of our business. We take great satisfaction in our stringent hiring procedure, which enables us to hire top-tier employees renowned for their proficiency in their respective fields and their unshakable dedication to achieving targets. Our team consists of talented writers, and skilled programmers, who are all committed professionals who collaborate to produce outstanding results. You can be completely confident that when you work with Techpullers, your company is in the hands of capable professionals who are unwaveringly committed to your success.
Verified Google Partner
Achieving Google Partner status signifies that a company excels in delivering successful campaigns, fostering client growth, and showcasing exceptional expertise in Google Ads through certifications. By becoming a Google Partner, the company gains access to a plethora of advantages, including the privilege of displaying the esteemed Google Partners badge on its website and marketing materials. This badge serves as a testament to the commitment to excellence and distinguishes the company as a trusted provider of top-tier Google Ads services.
At Techpullers Technology Solutions Private Limited, we have consistently achieved an impressive optimization score of 70% or higher, signifying our meticulous setup of clients’ accounts to deliver outstanding performance. We have effectively managed ad spends exceeding $10,000 USD, showcasing our aptitude in continuously identifying fresh growth opportunities and ensuring sustained success for our clients. Additionally, at Techpullers Technology Solutions Private Limited, we have a team of dedicated account strategists, who have proven their expertise in Google Ads by earning valuable certifications from Google. Having successfully met all of Google’s criteria, we have earned the verified Google Partner badge.
Our Google Ads Services
Techpullers has built a solid name in the industry with its Google Ads experience and is prepared to take your company to new heights. We will walk you through the process because we are familiar with the nuances of setting up a Google ad campaign, guaranteeing that your company can provide the greatest leads available. Our goal is to increase the exposure of your company and build a compelling online presence that appeals to your target market. Customer satisfaction is our first goal at Techpullers. We go above and beyond to make sure that our customers are not only satisfied but ecstatic with the services we provide. Our devoted team collaborates directly with you, learning about your business aims and customizing our tactics to fit your objectives.
Google Ad Creation Techniques
It takes a variety of approaches to create effective Google Ads. This involves creating attention-grabbing headlines, penning persuasive ad copy that emphasizes advantages and creates urgency, choosing pertinent keywords, utilizing ad extensions for more details, incorporating clear call-to-actions, performing A/B testing to optimize performance, optimizing landing pages for a seamless user experience, and continuously tracking and optimizing ad performance based on key metrics. Businesses can use these methods to produce Google Ads that have an impact, engage the target audience, and encourage desired actions.
Ad copywriting
Crafting persuasive ad copy is an art. It captivates audiences by effectively communicating a product or service's value proposition. Through concise and engaging language, storytelling, and psychology, the ad copywriters at Techpullers motivate action. They highlight unique features, address customer pain points, create urgency, and include clear calls-to-action (CTAs). By leveraging persuasive language and emotional appeals, they drive higher click-through rates, conversions, and campaign success.
Keyword research for ads
Keyword research for ads entails identifying relevant keywords used by your target audience in their search for products or services. It involves generating initial ideas, expanding the list with keyword research tools, analyzing relevance, considering search volume and competition, exploring long-tail keywords, conducting competitive analysis, and continually refining the keyword list based on performance analysis. Our team employs a robust keyword research strategy to ensure your ads reach the right audience, enhance visibility, and maximize campaign success.
Ad targeting strategies
To ensure that marketing initiatives are as effective as possible, ad targeting tactics try to reach the proper audience with pertinent ads. These tactics include geotargeting, lookalike audiences, contextual targeting, device targeting, behavioral targeting, interest-based targeting, behavioral targeting, and demographic targeting. By employing these techniques, our skilled team can make sure the most appropriate people see their advertising, boosting engagement, conversions, and campaign success.
Ad design and visual elements
In order to create effective advertisements, ad design and graphic components are necessary. The effectiveness of an advertisement is influenced by appealing images, consistent branding, concise language, powerful CTAs, proper typography, well-balanced layouts, mobile-friendly designs, and iterative testing. By taking into account these elements, advertisers may produce aesthetically beautiful and intriguing advertisements that effectively convey their message, grab attention, and prompt the audience to take the desired actions.
Google Ad Campaign Management
In order to achieve the desired results and maximum return on investment, Google Ads campaigns must be managed and optimized. Campaign setup, keyword research, ad production, bid management, budget allotment, performance tracking, A/B testing, conversion tracking, campaign optimization, and reporting are among the duties covered by this. A campaign's performance is ensured by effective management, which also makes data-driven adjustments to boost efficiency and meet advertising objectives.
Campaign structure and organization
Effective Google Ad campaign management requires a clear framework and organization. Better ad relevance and performance is facilitated by segmented ad groups, organized keywords, and varied ad text in addition to a well-organized campaign hierarchy. The user experience is improved with ad extensions and pertinent landing pages, and budget allocation guarantees effective spending. When you work with Techpullers, data-driven optimizations are made possible by regular monitoring and analysis of marketing metrics. Advertisers may increase ad effectiveness, simplify management, and get better results from their Google Ad campaigns with a well-structured campaign structure.
Budgeting and bidding strategies
In managing a Google Ads campaign, budgeting and bidding tactics are essential. To efficiently manage expenditures and distribute resources, advertisers need to determine an adequate campaign budget. CPC, CPM, ECPC, and target CPA bidding tactics aid in bid optimization and conversion maximization within the budget. Budget distribution can be fine-tuned based on performance measures through bid modifications, ad scheduling, and continual monitoring. Our expert team guide advertisers to optimize their ad spend, improve results, and accomplish their campaign goals by putting good budgeting and bidding tactics into practice.
Ad scheduling and rotation
Ad rotation and scheduling are vital Google Ads features that provide advertisers control over when and how their ads are shown. By running advertisements on particular days and hours when the target audience is most active or when conversion rates are at their highest, ad scheduling aids in the optimization of budget usage. By controlling how ads within an ad group are displayed, ad rotation makes it possible to test and optimize ad versions. At Techpullers, we leverage these features in order to enhance the performance of their campaigns, increase ad visibility during busy periods, and provide a more individualized and successful advertising experience to the audience.
Performance monitoring and optimization
Important aspects of Google Ads campaign administration include performance optimization and monitoring. Key performance indicators, conversion tracking, and A/B testing must all be tracked by advertisers in order to assess the success of their ads. Ad copy, design, and landing page optimization improve ad relevance and engagement, while keyword analysis and bid modifications aid in budget allocation and targeting optimization. To focus their audience reach, advertisers should also think about demographic and regional targeting. At Techpullers, we can help advertisers boost ROI, boost conversions, and accomplish their marketing goals by regularly monitoring and optimizing campaign performance for them.
Google Ad Metrics and Analytics
A variety of metrics and analytics tools are available through Google Ads to track and evaluate the effectiveness of marketing campaigns. These measures include return on ad spend (ROAS), click-through rate (CTR), conversion rate, and cost per click (CPC). Google Analytics integration provides more detailed understanding of user behavior and website engagement. At Techpullers, we monitor conversions, examine audience demographics, and apply attribution models to gauge the success of the ads. Making data-driven decisions for improving campaign success and maximizing return on investment is also made possible by customizable reporting and insights.
Click-through rate (CTR) analysis
Analyzing click-through rates (CTRs) proves essential for assessing the effectiveness of Google Ads campaigns. It gauges an advertisement's efficacy and relevancy by tracking the proportion of users who click on it after seeing it. Advertisers can evaluate audience engagement, targeting precision, and ad quality by examining CTR. While a low CTR highlights areas for improvement, a high CTR suggests a well-performing advertisement. To enhance CTR and foster greater user engagement, our expert team will optimize their campaigns by experimenting with various ad variants, improving targeting techniques, and increasing ad features.
Conversion tracking and attribution
Conversion tracking and attribution are integral parts of Google Ads campaigns. Conversion tracking allows advertisers to monitor user actions post-ad click, providing insights into campaign effectiveness. Attribution involves assigning credit to touchpoints that contribute to conversions. By implementing conversion tracking and analyzing attribution models, our skilled team at Techpullers can measure conversion rates, optimize campaigns, and make data-driven decisions. These practices enable us to understand ad impact, allocate resources effectively, and refine strategies for better performance.
Quality score optimization
Optimizing quality scores is an essential element of Google Ads campaigns. In order to raise the quality score, it entails enhancing ad relevancy, keyword selection, and landing page usability. Our talented staff can raise the ad position, increase visibility, and cut expenses by concentrating on aspects like click-through rate, ad relevancy, and landing page quality. For Google Ads campaigns to have the most possible impact, regular campaign evaluation and optimization based on performance indicators are vital.
Ad testing and experimentation
Optimizing Google Ads campaigns requires extensive ad testing and experimentation. Advertisers can acquire information and insights to decide which language, design, and call-to-action are most effective for their target demographic by testing several ad variations. Ads, headlines, images, and landing pages that perform well are found through A/B testing and other experimental techniques, which boost click-through rates and conversions. At Techpullers, we can make data-driven decisions, hone their tactics, and continuously optimize their Google Ads campaigns with the help of ongoing testing and research.
Service Process
Our Search Engine Marketing team at Techpullers is committed to creating extremely successful Google Ad campaigns for our clients. Understanding our clients’ demands and business objectives is a priority, and we thoroughly analyze their industry and rivals. We develop tailored and targeted advertising that appeals to the target market using this data. To increase the overall impact of the advertising, we also provide pertinent extensions and engaging calls-to-action (CTAs). We welcome you to study the details below to have a better understanding of how our Google Ads service works.
Set Goals and Research Keywords
When clients come to Techpullers for a Google Ads placement, we give priority to comprehending their demands, goals, and budget. We do an in-depth analysis of market trends, rivals, and pertinent keywords. We categorize services, prioritize focus, and choose the right keyword match types based on this study. Our aim when developing Google Ads campaigns is to target the right audience, increase click-through rates, and direct targeted visitors to the client's website.
Create Campaigns and Content
Researched keywords are organized into campaigns at Techpullers based on the goods and services of the client. Each campaign has its own set of Ad Groups that are designed while taking geography into account. We help clients set marketing budgets and durations. To capture users' attention and increase consumer interaction, our creative team focuses on producing catchy Ad copy, creating eye-catching images, and adding persuasive CTAs.
Manage Campaigns and Ads
Once we have developed the strategy, identified keywords, and set up necessary extensions for your campaigns, we proceed to allocate budgets and bid on keywords through Google Ads. To enhance your ad visibility on search results, we optimize your website and landing page accordingly. We closely track and monitor the performance of your ads, continuously optimizing the campaign until desired results are achieved. This includes adding negative keywords to prevent your ads from appearing in irrelevant searches, allowing your ads to reach a more focused audience. If expensive keywords do not yield satisfactory results, we remove them and continually add more relevant keywords through ongoing tracking and analysis.
When clients come to Techpullers for a Google Ads placement, we give priority to comprehending their demands, goals, and budget. We do an in-depth analysis of market trends, rivals, and pertinent keywords. We categorize services, prioritize focus, and choose the right keyword match types based on this study. Our aim when developing Google Ads campaigns is to target the right audience, increase click-through rates, and direct targeted visitors to the client's website.
Researched keywords are organized into campaigns at Techpullers based on the goods and services of the client. Each campaign has its own set of Ad Groups that are designed while taking geography into account. We help clients set marketing budgets and durations. To capture users' attention and increase consumer interaction, our creative team focuses on producing catchy Ad copy, creating eye-catching images, and adding persuasive CTAs.
Once we have developed the strategy, identified keywords, and set up necessary extensions for your campaigns, we proceed to allocate budgets and bid on keywords through Google Ads. To enhance your ad visibility on search results, we optimize your website and landing page accordingly. We closely track and monitor the performance of your ads, continuously optimizing the campaign until desired results are achieved. This includes adding negative keywords to prevent your ads from appearing in irrelevant searches, allowing your ads to reach a more focused audience. If expensive keywords do not yield satisfactory results, we remove them and continually add more relevant keywords through ongoing tracking and analysis.
REAL REVIEW FROM OUR CLIENTS
Techpullers has done an incredible job in generating sales through SEO, Google Adwords and Social Media Advertising campaigns. They helped us rank organically for dozens of keywords on Google.
Crystal Gallery
Google Ads/SEO
Google Review
We hired Techpullers for our social media campaigns. They brought us qualified leads through lead generation campaigns on Facebook. We happily recommend Techpullers for content creation, digital marketing and social media ads.
Paul Alukkas
- SMM
Google Review
We sought services from Techpullers for lead generation campaigns on Facebook & Instagram, They took the time to understand our potential customers and provided us amazing results every week. A fantastic group of digital marketers, highly recommended!
Club Oxygen
- SMM
Google Review
Team Techpullers designed our website and optimized it for SEO purposes. We are ranking in the first position for most keywords & we highly recommend them for search engine optimization.
Opton Automations
- SEO
Google Review
Techpullers did a fantastic job in designing our current website. They are professional and at the same time very approachable as well. They helped us fix our social media campaigns too.
Inspire Homes
- Website Dev
Google Review
Techpullers has an expert team of website designers. They give you the sitemap at the beginning of the project so that you don't miss out on SEO and keywords. I very happily recommend Techpullers for website dev and SEO.
Archifex
- Website Dev
Google Review
Techpullers helped in increasing the functionality and speed of our website. They provided us with a sitemap and quality content to boost our rankings on Google search. Thanks Techpullers!
Keralatravelexotica
- Website Dev
Google Review
I would highly recommend Techpullers Technology Solutions. I personally want to thank the team for their patience and cooperation. They have helped me with website dev, SEO and PPC campaigns.
Ravisdental
- Website Dev
Google Review
Techpullers has done an amazing job designing our present website and mobile app. We are getting sales and our conversion rate has doubled. They manage our social media presence and marketing campaigns. We are extremely satisfied with the service and would happily recommend Techpullers Technology for all your online marketing requirements!
Alsirhan Shoes
- Website Dev
Google Review
Techpullers helped us design a customised website based on our objectives. They understood our requirements, listened to our criticism and made necessary changes. We would love to collaborate again with Techpullers in the future!
Leosal
- Website Dev
Google Review
Techpullers did a fantastic job developing our new website. We are absolutely satisfied and we see improvements in traffic from the very 2nd month onwards. Thank you Techpullers!
International Optique
- Website Dev
Google Review
Techpullers helped us develop our current website. They are a professional and friendly team. We would recommend Techpullers for website dev and digital marketing.
JMPOSNER
- Website Dev
Google Review
We had our website designed from Techpullers Technology. They are easy to work with and are very prompt to ideas and questions.
JMPMATS
- Website Dev
Google Review
Techpullers did a fantastic job in generating leads through social media and organic search. We are more than happy with the services they offer. We have a long relationship with them and will continue pursuing their services.
Santhimanthiram
- SEO/SMM
Google Review
Techpullers has designed our current website. They are providing us SEO and social media services as well. We are getting good quality leads through organic search and Facebook ads. We are happy so far!
Samwarthika
- SEO
Google Review
Techpullers helped me with website design and SEO. I am receiving good quality leads through organic search. I happily recommend Techpullers for SEO and website design.
Triangle Homez
- SEO
Google Review
100+ 5 - Star Reviews
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Frequently
Asked Questions ?
Google Ads when done right is the best advertising strategy ever. It is profitable and is assured to reach an audience that is looking for the services that you offer. Google Ads helps you target the people who are interested in your products using a set of keywords that matches their search. But, there are different things to be kept in mind while running a Google Ad campaign. The first thing to do is to set a budget for advertising. This budget has to be divided into various Ad Campaigns that you plan to run. Make sure that you don’t spend a lot of money if you are trying to do it for the first time. The best way is to spend less money and optimize other factors like keywords and the landing page to improve the quality score. Do not run too many campaigns at a time without proper research. This might overcomplicate things. If you run a Google Ad campaign and do not get the desired result, analyze your findings. You can optimize your campaign by adding negative keywords, removing expensive keywords, or optimizing your website. Do not try to spend more money or abandon the campaign. The easiest way is to consult Google Ads experts like Techpullers in Kerala who will help you run campaigns based on your goals and needs.
The cost of Google Ads is based on the bids that you set based on your needs and requirements. This can be set according to your budget. For automatic bids, the cost varies according to your targeted goal. An expert in Google Ads services like Techpullers in Kerala can help you set bids that fit your budget and optimize it accordingly. You can also adjust your spendings according to the performance of the Ad campaigns. If your quality score is better, then your Ad spending will be lesser.
Many small businesses are moving their business online. They are employing and experimenting with different digital marketing strategies to increase their sales and profit. You do not need an office building to run a business online and can find a customer base for your services. Different digital marketing strategies can help you build a brand out of your business and help you achieve your business goals. Placing Google Ads with proper planning can help you expand your business and find people who want your service. This can be many times over the service that you get through a physical store in your locality. Google Ads helps create brand awareness and helps you get more customers very quickly. It also helps to market your product and services to a specific audience who might be interested in your service. If you are an art dealer in Cochin, Kerala, you might want customers who are interested in buying paintings. You can place ads with keywords related to paintings and you will get visibility all over Kerala or maybe even the country. This can also build your brand awareness and establish your business online with a steady customer base in the long run. A good SEM strategist can create an Ad that brings you revenue and increases your reach.
Google Ads is a very profitable and effective marketing platform. With billions of Google searches made every day your chances of finding customers are very high. This is sure to boost your business. Google Ads can be set up with the help of Google Ad platform by anyone with a Google Account. However, everyone in your business and locality might be looking for placing Google Ads and other PPC-based advertising models to expand their business too. This increased competition for the top positions and higher ranking makes it difficult for someone without digital marketing knowledge to effectively place Google Ads. Google does not only use the cost per click that you bid for as a ranking factor but also uses a quality score based on your keyword selection and landing pages and organic search rankings. It is very difficult for a non-professional to place Google Ads, analyze results, and optimize campaigns. If not placed effectively, you might end up losing money that was spent for placing Google Ads. Users come across thousands of Ads online every day. As the number of Ads increases, it is very difficult to get user’s attention. Elusive consumers are a challenge to advertisers. You need creative content, copy, and CTA to grab their attention. Only a professional search engine marketing company can make you Ads that create brand awareness and drive maximum traffic to your business. Consulting a Google Ads company for placing Google Ads for you can help you spend less and save you time. Moreover, a professional search engine marketing specialist will be up to date with the changing customer demands and evolving Google Ads platform. This will help them create better Ads and place bids that bring in a greater ROI. Our SEM team has made a reputation in placing Google Ads and other PPCs for businesses in Kerala and abroad. If you want to expand your business or bring in more revenue or increase brand awareness, contact us.
Pay per Click or PPC is a common online marketing strategy used for advertising where the online platforms allow businesses to place advertisements. The platform gets paid for every click the Ad gets. The pay can also be for every view or impression. PPC is used in many marketing strategies like Search Engine Marketing and Social Media Marketing. Most internet users search for a product or service that they want before they buy it. Search Engine Marketing involves showing relevant advertisements related to the user’s search on the search results page. This increases the chance that the user will get the product or service advertised on-page. Since millions of people search and share online every day, these advertising tactics are very effective and popular when a business has a short window to increase sales. Google Ads or Google Adwords are the PPC advertisement service platform offered by Google. Google Ads platform offers many types of advertising, namely, Search Ads, Display Ads, Video Ads, Shopping Ads, and Mobile Ads. Google is very popular with internet users all over the world and the effectiveness of placing a Google Ad is known to all. Hence, businesses are vying to get the top positions on the search results page. We at Techpullers provide Google Ad services to businesses in Kerala so that they can get a faster growth rate.
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