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Place Your Google Ads with the best in business

Are you searching for the best Google Ad services in Kerala? Well, you have come to the right place for Google Ad Services for your business. Google is undoubtedly the most popular and widely used search engine in the world. Millions of people make billions of searches on Google every day. Placing an ad on the Google search result page is a surefire way to attract customers who want your services. Google Ads or Google Adwords service lets you place advertisements on the Search Engine Results Page(SERP). Google employs pay-per-click advertising in which an advertiser can post an ad on the Google search result page or partner websites with a condition that you pay for every click that you get on the Ad. Our team at Techpullers can help you place an advertisement in a prominent position on the coveted first page of the Google Search page. Placing Google Ads correctly can give you quick results but it requires a lot of research and expertise to find the right keywords and set up campaigns cost-effectively. We help our clients to place relevant Ads that get a higher number of clicks and drive in more customers.

Techpullers has made a name for itself in the Google Ad domain and is willing to take your business to the next level. We will navigate you through the Google ad campaign setup so that your business can start achieving the best leads in the market. We will help your business gain better visibility in the market and we make sure that our clients are satisfied to the core with our services.

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Keyword Research

We use Google Keyword Planner along with other tools and conduct extensive research to find relevant product, branded, competitor, and geo-targeted keywords. We also find good long-tail and short-tail keywords with high traffic and search volume for running Ad campaigns that will eventually boost your business.

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Automated Bidding

Automated bidding allows advertisers to place Google Ads bids without specifying bid money. We use different automated bidding strategies to achieve specific goals for our clients such as increase the number of clicks, gain visibility and increase conversions.

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Remarketing

Remarketing or retargeting involves showing Ads to previous customers who have interacted with you on your website or mobile apps through Google or its partner websites. We help our clients increase brand awareness and sales using remarketing.

Why do you need Google Ads?

Search Engines are specialized software that searches the internet(World Wide Web) and answers your queries based on specific keywords in your question. There are many search engines like Google, Bing, Yahoo, Baidu, and Yandex but Google is definitely the most popular one. It is so popular that searching on Google has a name, Googling. When a user searches for a service on Google, the search result page that Google shows has advertisements on the top and then organic results under them. There might be other advertisements on the page. Many users who are looking for a product or a service click on the advertisements on the page. By placing an Ad on Google you have a better chance of finding people who are ready to pay for your service from the millions of people who use the internet. Google Ads is one of the most profitable and effective methods of Search Engine Marketing.

Placing an Ad on Google is relatively easy as all you need to have is a Google account and follow a set of processes. Any advertiser can set up a campaign based on their business and bid for keywords that they think are relevant. Keywords are words that a user might search on Google for something that they need. You have to decide the keywords for which you want your Ads to come up. Then Google will charge you for every click that your ad gets. Google Ads platform also has features like placing responsive Ads, seasonal campaigns that help the advertiser. Google Ads also allow an advertiser to track your Ads and modify them according to the user response. Linking Google Ads to Google Analytics helps you to monitor user activity on your website or landing page. It helps to understand the effectiveness of an Ad based on the number of clicks, visits on the page, and conversions. An advertiser can also find out which Ads should be improved and which ones should be discarded. Google Ads offers different types of Adword campaigns such as search, display, video, mobile app, and shopping campaigns. These can be used according to the needs of a business.

Responsive keywords and seasonal campaigns, location, match types are important. But, as the number of people who use Google are increasing, businesses are competing to place their ad on the search result page Google. So, you need a professional Search Engine Marketing expert to manage your advertising budget, find you good keywords, and place Ads that bring in revenue.

Types of Google Ads

Search Campaigns

These are text Ads that you generally find on top of a search result page. Search campaigns use a text ad on a pay-per-click model. This is done to generate more leads and drive more traffic to your website.

Video Campaigns

These are 5-20 second videos that are usually seen before a YouTube video. Well-made videos can capture the attention of potential customers and placing video ads can create brand awareness. This is done through your website and Youtube.

Display Campaigns

Display campaigns are used to promote a business. Google display network is the group of websites that partner with Google. Display campaigns are also done through YouTube, e-mails, and mobile apps, etc. These are usually combinations of texts and images that appear on websites and mobile apps to draw customers attention.

Shopping Campaigns

Shopping campaigns help to drive traffic to your physical or online shops. This helps to sell you more products and inventory. These may be charged as pay per click or pay per view. This can be run through the Google merchant center.

Mobile App Campaigns

Mobile App campaigns are advertisements and promotions for mobile applications through Google and other online platforms. All one has to do is to provide Google with the App’s information. Google will show these advertisements to customers who are likely to use these services.

 

Pay Per Click (PPC)

Pay Per Click is a model of online marketing in which platforms allow advertisers to place ads and charge for every click that it gets. Pay Per Click has a momentous effect and gives your business a wider reach and promotion through exposure to online platforms. While other Digital Marketing strategies like SEO take at least 2-4 months for results to show, Pay per click can give quicker results. Usually, when developing a Digital Marketing strategy, PPC and SEO are both included based on customer needs and requirements as part of long-term goals. But, if a client wants faster, better results PPC can be done alone. PPC can be tailored for business-specific needs like building brand awareness, increasing website traffic, and getting more conversions. It also helps you to analyze your performance and adjust your marketing campaigns according to the data. You can research relevant keywords. Then you can determine whether the keyword should match exactly with the search queries or a broad match of the keywords should be used. Other marketing models like PPC that are generally used are Pay Per Engagement and Pay Per Impression. In Pay Per Engagement, the advertiser pays the platform only if the user follows through and completes a predefined action, like watching an Ad video. In Pay Per Impression, the advertiser is charged for the number of times the video was shown.

We create campaign strategies that match the needs of our clients and the market trends. Our Pay Per Click services are up-to-date and encompass services like Paid Search Ads, Video Ads, Display Ads, Re-marketing, and Social Media Advertising.
Our Team delivers real results that help our clients to achieve their business objectives. We manage our client accounts, follow bid prices and campaigns regularly, and make the necessary changes to ensure that we maximize your ROI. Our outstanding results are because of our personalized and customized approach which includes a comprehensive overview of our client’s business, expectations, and aspirations when they invest in Pay Per Click advertising. In addition to that, we provide review options and features along with a list of recommended actions. Our PPC services include Google Ads Services, Social Adwords Services, Bid management Services, and Optimized campaign report management services.

 

Why choose Techpullers for Google Ads?

Google values user experience the most. So just paying for an ad will not get you in the top position. Google runs your ad based on your keywords and Pagerank. This is calculated based on your cost per click and quality score. Quality score is based on the relevance of keywords used, quality of the landing page, and previous performance on the search engine results page. So, if your landing page is of poor quality, you will have to pay more for a better position. Conversely, if your landing page is optimized for providing the best user experience, you will not have to pay a lot for every click that you get. Google Ads platform helps you track your performance and modify your keywords. It needs a lot of research and experience to place a good Google Ad at a low cost and get better results. This is why you need the help of an expert in managing Google Ads to place your Ads at lower costs and get a better return on investments(ROI). Techpullers offers the best Google Ads services in Kerala. We help our customers to make the most out of their business using Google Ads.
Our important Google AdWords services include relevant keyword research, bid management services, and optimized campaign report management services.
We have a professional team that will help you in achieving the best ROI in the market. We research relevant keywords that will get you more clicks, set campaigns, and optimize your pages for you.

 

What are Automated Bids?

Google Ads is an ever-evolving platform that strives to bring services that are relevant to the users and that are profitable to the advertiser.
Automated bidding lets advertisers place Ads without setting the bid money. In manual bidding, you have to decide on cost per click for specific Ad Groups and keywords. Automatic bidding lets you save a lot of time in guessing and deciding on bid money. It can help you increase click rate, visibility, and return of money spent on Ads.
There are different types of automated bidding strategies and they are:

  • Maximize Clicks – This sets your bids to get as many clicks as possible under the advertiser’s budget to increase site visits
  • Target Impression Share – This strategy is used to show the Ad on top of the page or anywhere on the page to increase visibility.
  • Target Cost per Action – This aims to get maximum conversions under the targeted CPA.
  • Target Return on Ad Spend – This aims to get maximum conversion value at the target Return on Ad Spend.
  • Maximize Conversions – It aims to get maximum conversions by spending your budget.
  • Maximize conversion value – This aims to get maximum conversion value while spending the budget.

There are many types of automated bidding strategy which lets you focus on achieving specific goals. Smart bidding is a part of automated bidding that uses machine learning to optimize conversion values, conversion rate, and return on ad spend and tailor the right bid for a customer at each and every auction.

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Google Ads Service Process

At Techpullers, our Search Engine Marketing team strives to create the best Google Ad campaign for our clients. We listen to the needs and business goals of our clients, research their niche and competitors. Then we create specific and focused Ads for reaching the targeted audience. We also add extensions and proper CTAs. Take a look at our Google Ads Service Process to know more about it.

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Set Goals and Research Keywords

Every time a client comes to us for placing Google Ads, we ask them their needs and objectives. We gather insights on the budget, services that the client wants to promote more. We categorize the services and decide the ones that need more focus. We conduct extensive research to find the market trends and competitors. Once we research your competitors, we research for keywords that are relevant and can get you the most number of clicks. We also decide on the Keyword match types, that is, whether your ads should be shown on the page for an exact match with the keyword or not. Google Ads offers many match types like a broad match, phrase match, and exact match.

02

Create Campaigns and Content

After researching relevant keywords, we categorize the keywords under different campaigns based on the products and services that a business offers and intends to promote. Different Ad Groups will be created under each campaign based on constraints such as locations. We also help the client decide how much should be spent on each campaign and how long it should be run.
Writing an impressive Ad copy and creating impressive content is important for getting the user’s attention. In this step, our creative team writes catchy Ad copies, designs images, videos, and Call to Action (CTA) to attract more customers.

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Manage Campaigns and Ads

Once we have created a strategy, keywords, and extensions necessary for running Campaigns, we set the budget for each campaign and bid for keywords on Google Ads. This also involves steps like optimizing your website and the landing page so that the Ads rank better on the search results. We track and monitor the performance of the Ads placed and continue to optimize your Ad campaign till it gets the desired result. This also includes adding negative keywords for searches that you do not want your Ad to be shown on the page. This helps your Ads to reach the focused audience. Expensive keywords can be removed if they do not have good results and more relevant keywords can be added by tracking continuously.

04

Measure Results and Repeat

Google Ads have an inbuilt analytics feature that allows you to measure the campaign.Also by integrating Google Ads with Google Analytics, we get a better picture of the result of placing the Ad. Google Analytics shows user activity on your website and how they behave. With this, we get clear data of the click-through rate, traffic that the Ads drive to your site, and the number of conversions. We analyze these results and modify campaigns accordingly.
Apart from that, we give suggestions and feedback for customer relationship management. We also can remarket these Ads to users who have abandoned the search. We regularly analyze and optimize the campaign. Once a campaign is successful we can plan better for the coming campaigns.

Every time a client comes to us for placing Google Ads, we ask them their needs and objectives. We gather insights on the budget, services that the client wants to promote more. We categorize the services and decide the ones that need more focus. We conduct extensive research to find the market trends and competitors. Once we research your competitors, we research for keywords that are relevant and can get you the most number of clicks. We also decide on the Keyword match types, that is, whether your ads should be shown on the page for an exact match with the keyword or not. Google Ads offers many match types like a broad match, phrase match, and exact match.

After researching relevant keywords, we categorize the keywords under different campaigns based on the products and services that a business offers and intends to promote. Different Ad Groups will be created under each campaign based on constraints such as locations. We also help the client decide how much should be spent on each campaign and how long it should be run. Writing an impressive Ad copy and creating impressive content is important for getting the user’s attention. In this step, our creative team writes catchy Ad copies, designs images, videos, and Call to Action (CTA) to attract more customers.

Once we have created a strategy, keywords, and extensions necessary for running Campaigns, we set the budget for each campaign and bid for keywords on Google Ads. This also involves steps like optimizing your website and the landing page so that the Ads rank better on the search results. We track and monitor the performance of the Ads placed and continue to optimize your Ad campaign till it gets the desired result. This also includes adding negative keywords for searches that you do not want your Ad to be shown on the page. This helps your Ads to reach the focused audience. Expensive keywords can be removed if they do not have good results and more relevant keywords can be added by tracking continuously.

Google Ads have an inbuilt analytics feature that allows you to measure the campaign.Also by integrating Google Ads with Google Analytics, we get a better picture of the result of placing the Ad. Google Analytics shows user activity on your website and how they behave. With this, we get clear data of the click-through rate, traffic that the Ads drive to your site, and the number of conversions. We analyze these results and modify campaigns accordingly.
Apart from that, we give suggestions and feedback for customer relationship management. We also can remarket these Ads to users who have abandoned the search. We regularly analyze and optimize the campaign. Once a campaign is successful we can plan better for the coming campaigns.

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Our Featured Services

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Digital Marketing

Your digital marketing efforts may focus on tactics like Facebook ads, Google Adwords, Social Media and SEO. But if you are not really clear on what you should be achieving or if you do not have a strategy prepared, your efforts may go in vain. Unlike other online marketing agencies, we can help you develop and

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Website Development

Competition is something that keeps growing day by day and to stay on top of sales and profit, you will have to grow without getting limited to your website. Bring in more customers and sales by getting your customized apps developed.

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Mobile App Development

Popularity and social media presence is another catalyst that can transform the quality of your business. Make yourselves heard in the online space by hiring our best-performing digital marketing services to enhance your online presence.

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Cloud Services

The more technology grows, the more will be the threats it is likely to encounter. Safety and security are therefore the primary need when it comes to getting a server for your businesses. Techpullers offers you a wide range of hosting solutions that come with the best safety features.

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Frequently
Asked Questions ?

Google Ads when done right is the best advertising strategy ever. It is profitable and is assured to reach an audience that is looking for the services that you offer. Google Ads helps you target the people who are interested in your products using a set of keywords that matches their search. But, there are different things to be kept in mind while running a Google Ad campaign. The first thing to do is to set a budget for advertising. This budget has to be divided into various Ad Campaigns that you plan to run. Make sure that you don’t spend a lot of money if you are trying to do it for the first time. The best way is to spend less money and optimize other factors like keywords and the landing page to improve the quality score. Do not run too many campaigns at a time without proper research. This might overcomplicate things. If you run a Google Ad campaign and do not get the desired result, analyze your findings. You can optimize your campaign by adding negative keywords, removing expensive keywords, or optimizing your website. Do not try to spend more money or abandon the campaign. The easiest way is to consult Google Ads experts like Techpullers in Kerala who will help you run campaigns based on your goals and needs.

The cost of Google Ads is based on the bids that you set based on your needs and requirements. This can be set according to your budget. For automatic bids, the cost varies according to your targeted goal. An expert in Google Ads services like Techpullers in Kerala can help you set bids that fit your budget and optimize it accordingly. You can also adjust your spendings according to the performance of the Ad campaigns. If your quality score is better, then your Ad spending will be lesser.

Many small businesses are moving their business online. They are employing and experimenting with different digital marketing strategies to increase their sales and profit. You do not need an office building to run a business online and can find a customer base for your services. Different digital marketing strategies can help you build a brand out of your business and help you achieve your business goals. Placing Google Ads with proper planning can help you expand your business and find people who want your service. This can be many times over the service that you get through a physical store in your locality. Google Ads helps create brand awareness and helps you get more customers very quickly. It also helps to market your product and services to a specific audience who might be interested in your service. If you are an art dealer in Cochin, Kerala, you might want customers who are interested in buying paintings. You can place ads with keywords related to paintings and you will get visibility all over Kerala or maybe even the country. This can also build your brand awareness and establish your business online with a steady customer base in the long run. A good SEM strategist can create an Ad that brings you revenue and increases your reach.

Google Ads is a very profitable and effective marketing platform. With billions of Google searches made every day your chances of finding customers are very high. This is sure to boost your business. Google Ads can be set up with the help of Google Ad platform by anyone with a Google Account. However, everyone in your business and locality might be looking for placing Google Ads and other PPC-based advertising models to expand their business too. This increased competition for the top positions and higher ranking makes it difficult for someone without digital marketing knowledge to effectively place Google Ads. Google does not only use the cost per click that you bid for as a ranking factor but also uses a quality score based on your keyword selection and landing pages and organic search rankings. It is very difficult for a non-professional to place Google Ads, analyze results, and optimize campaigns. If not placed effectively, you might end up losing money that was spent for placing Google Ads. Users come across thousands of Ads online every day. As the number of Ads increases, it is very difficult to get user’s attention. Elusive consumers are a challenge to advertisers. You need creative content, copy, and CTA to grab their attention. Only a professional search engine marketing company can make you Ads that create brand awareness and drive maximum traffic to your business. Consulting a Google Ads company for placing Google Ads for you can help you spend less and save you time. Moreover, a professional search engine marketing specialist will be up to date with the changing customer demands and evolving Google Ads platform. This will help them create better Ads and place bids that bring in a greater ROI. Our SEM team has made a reputation in placing Google Ads and other PPCs for businesses in Kerala and abroad. If you want to expand your business or bring in more revenue or increase brand awareness, contact us.

Pay per Click or PPC is a common online marketing strategy used for advertising where the online platforms allow businesses to place advertisements. The platform gets paid for every click the Ad gets. The pay can also be for every view or impression. PPC is used in many marketing strategies like Search Engine Marketing and Social Media Marketing. Most internet users search for a product or service that they want before they buy it. Search Engine Marketing involves showing relevant advertisements related to the user’s search on the search results page. This increases the chance that the user will get the product or service advertised on-page. Since millions of people search and share online every day, these advertising tactics are very effective and popular when a business has a short window to increase sales. Google Ads or Google Adwords are the PPC advertisement service platform offered by Google. Google Ads platform offers many types of advertising, namely, Search Ads, Display Ads, Video Ads, Shopping Ads, and Mobile Ads. Google is very popular with internet users all over the world and the effectiveness of placing a Google Ad is known to all. Hence, businesses are vying to get the top positions on the search results page. We at Techpullers provide Google Ad services to businesses in Kerala so that they can get a faster growth rate.

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