What is digital marketing?
Digital marketing involves promoting a business online using a variety of channels. These channels include:
Today’s customer lives across these channels & digital marketing is all about to being present at the right moment to capture the customer. The internet has transformed the way people buy things or services & now with the mobile smart phones this experience is everywhere, putting customers in charge of the buying process. As a business you need to stand out through out the journey a buyer takes. With so many user interactions points and what seems like an endless number of channels, digital marketing can feel overwhelming.
Digital marketing involves 3 types of media: paid, owned, and earned. Your paid media will include all that you pay for. This will include channels like Google Adwords, Facebook paid ads & display marketing. Your owned media will encompass channels like your website, your list of customers that you send out emails, and a blog with an active readership. Earned media is a world of organic press. All your social media accounts, the mentions about your business on other blogs and articles includes the channels within earned media. Now all these channels overlap just as user will overlap as they interact with each. And together these make up the foundation of digital marketing.
Web Design & Development
Search Engine Optimization
Social Media Marketing
Our digital marketing services
Year over year, more and more marketing opportunities present themselves online. And this is because people are creating and adopting new technologies and exploring new ideas. The amount of options available to you as a marketer are almost overwhelming. With such a wide array of choices, its important to evaluate which channels make the most sense.
As a digital marketing company, we can help you to prioritize which channels you want to start with & create an effective online strategy for you.
Your website is an important piece of your digital marketing strategy. It serves as a gateway to gather information, or the actual destination where the sales takes place. It is an opportunity for a visitor to discover what makes your brand unique, to find the information they are looking for, and to guide them in their decision to buy.
As you evaluate the SEO landscape, you might decide its in your best interest to hire a professional. You can hire a resource to provide you with a list of recommendations or an entire team capable of executing the strategy they develop. SEO has the potential to bring incredible amounts of traffic to your website.
The biggest advantage about online marketing is the ability to target people with amazing granularity. Because search & display advertisements are served up digitally, we can measure exactly when a user clicked, when they clicked from, and what happens after the click. This data helps us improve our strategy & create a better plan to optimize the ROI.
Social Media Marketing
With a good strategy, social media has the potential to transform your business. For many brands, social media is a must-have component of their digital marketing strategy. Your social media should feature the major networks like YouTube, Facebook, Instagram, Pinterest, Snapchat, LinkedIn and Twitter.
Video Marketing involves producing the video content and placing it on sites like YouTube, Facebook, and Twitter. Video marketing can be used to show off your location, your products, or even help customers through their buying decision. We can help create & leverage the power of video marketing.
Email marketing is about acquiring new customers to your subscriber list, retaining, and generating revenue. With email marketing, you can inform existing customers of new products or upsell them to a more premium package. Email is very much alive in today’s online marketing landscape, so its worth building a strategy around.
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Digital Marketing Strategy
Marketing is all about getting customers to believe that your products and services are important and that you can deliver a better value than your competition’s. Smart companies see marketing as an investment. Digital marketing is a world of ambiguity and constant challenge. Competition changes, new competitors enter the market and old competitors try new things to take your customers away. Marketers are also affected by changes in technology. Innovations in new product as well as new ways to connect with customers have a dramatic impact on the marketing function. We have been into digital marketing for over a decade & we know that a well thought out marketing strategy and a written marketing plan can help your business succeed.
Your marketing strategy defines which customers you are going after and how we can change their beliefs. Your marketing plan outlines the specific steps we will take to implement your strategy.
Wondering how to market your business effectively online?