THE STORY OF DAPTO DENTIST’S

OPTIMIZING DAPTO DENTIST’S WEBSITE FOR HIGHER RANKINGS AND BETTER USER EXPERIENCE

Dapto Dentist, a reputable dental practice in Dapto, faced major SEO challenges that impacted its online presence. The website suffered from slow-loading pages, duplicate content, missing metadata, and technical errors that negatively affected search rankings and patient inquiries.

This case study explores the issues faced, the strategies implemented, and the results achieved through a structured SEO optimization plan.

CHALLENGES IDENTIFIED

Upon conducting a thorough SEO audit, several key issues were discovered:

• Slow Page Load Speed: 14 critical pages, including “Broken Tooth Treatment” and “Smile Gallery,” had high load times, leading to increased bounce rates and decreased user engagement.
• Duplicate Content and Title Tags: Multiple pages, such as the “Teeth Whitening Category” and “Teeth Whitening Tag,” had identical content and title tags, causing search engines to struggle in determining the most relevant page.
• Technical SEO Issues:
  • 83 pages missing meta descriptions.
  • 94 pages lacked H1 tags.
  • 6 pages had excessively long title tags.
  • 31 images missing alt attributes.
  • 53 external broken links.
  • Core Web Vitals issues affecting performance.

KEYWORDS USED

SOLUTIONS IMPLEMENTED

To address these challenges, a structured approach was taken focusing on content, technical SEO, and performance optimization.

1. Page Speed Optimization

• Image Compression: Used advanced compression tools to reduce image sizes while maintaining clarity.
• Code Minimization: Removed redundant CSS, JavaScript, and HTML elements to streamline page rendering.
• Lazy Loading Implementation: Enabled lazy loading on image-heavy pages to improve initial load times.

2. Content and Meta Optimization

• Fixed Duplicate Title Tags: Unique, keyword-optimized titles were assigned to all pages.
• Merged Duplicate Pages: Consolidated duplicate content into a primary page, redirecting redundant pages with canonical tags.
• Added Missing Meta Descriptions: Crafted engaging meta descriptions for all pages to improve click-through rates.
• Optimized H1 Tags: Ensured every page had a unique and properly structured H1 heading.

3. Technical SEO Fixes

• Fixed Broken Links: Replaced or removed 53 non-functional external links.
• Added Alt Attributes to Images: Enhanced accessibility and improved image search rankings.
• Improved Core Web Vitals: Focused on better loading times, interactivity, and visual stability using Elementor on WordPress.

EXECUTION PROCESS

To address these challenges, a structured approach was taken focusing on content, technical SEO, and performance optimization.

• Initial Audit: Used Google PageSpeed Insights, GTmetrix, and Ahrefs to identify problem areas.
• Implementation Phase: Applied changes in phases to monitor impact.
• Testing and Refinement: Conducted iterative testing post-implementation to fine-tune performance.