Call whatsapp
Podcast Marketing
author

Aiswariya K

Delight Your Customers at The Bottom of the Marketing Funnel

A marketing funnel describes a buyer’s journey from the time they discover a business till they buy a product or service from them.

Posted On September 17, 2021
Podcast Marketing
author

Aiswariya K

Attract the Right Audience at the Top of The Digital Marketing Funnel

‘Marketing funnel’ is a concept that has been existing since marketing began. A marketing funnel depicts and describes the journey of a customer with a business. It starts with the first time a person comes to know about the business or a product and continues till the person turns into a loyal customer.

Posted On September 17, 2021
Podcast Marketing
author

Aiswariya K

What is a digital marketing funnel? And How to implement it for a business?

Marketing is a process, a set of activities that helps products or services to reach their potential customers.

Posted On September 7, 2021
thumbnail
author

Aiswariya K

Key Google Analytics Metrics that are important for your Marketing Strategy

Anyone who is familiar with Digital Marketing must have heard of Google’s web analytics service, Google Analytics. Google Analytics has been around since 2005 and has helped various webmasters in making informed decisions by understanding the user activity on their websites.

Posted On October 10, 2021
thumbnail
author

Aiswariya K

Top Web Design Trends To Watch Out For In 2022

It is almost 2022. The world is slowly recovering from the effects of the pandemic and also from endless hours on their devices. People are going through psychological changes like presenteeism and absenteeism and their expectations of the digital world have changed.

Posted On November 3, 2021
thumbnail
author

Aiswariya K

Are Google Ads Worth It?

If you have done online marketing, you must have surely come across this question; Are Google Ads worth it? If you are having second thoughts on placing your Ads on Google or are doubting their effectiveness, we have the answer for you.

Posted On November 8, 2021
Podcast Marketing
author

Aiswariya K

Things you need to know about Content Marketing Strategies in 2023

Who doesn’t like stories? We all tell each other stories every day. Amazing stories can capture the attention of people. Content Marketing is the buzzword now but do you know that it has always been so. Ad copywriting in traditional marketing is also content marketing because you have to write some short compelling and engaging content that catches the attention of people.

Posted On January 6, 2020
Podcast Marketing
author

Aiswariya K

Is there a Correlation between Email Marketing and SEO?

Both email marketing and search engine optimization have been used by companies as a digital marketing strategy to connect with people.There indeed is a connection between the two and companies can take advantage of it to optimize their digital marketing strategies.

Posted On August 1, 2020
Podcast Marketing
author

Aiswariya K

Why Email Marketing Is Crucial To Your Business

Often when we create a business we spend a considerable amount of money on marketing. To make worth out of this investment we must ensure that the marketing strategies. we use bring us benefits. After all, what is the point of doing marketing if it doesn’t fetch the results we want?

Posted On July 18, 2020
Podcast Marketing
author

Aiswariya K

7 Common Video marketing mistakes You should Avoid

Video plays a significant role in marketing, and you need to invest a lot of time and money into a video project to effectively engage with potential customers and attract their attention.

Posted On September 5, 2020
Podcast Marketing
author

Aiswariya K

Importance of Video Marketing to Promote your Brand

Video marketing is a highly powerful tool when it comes to digital marketing because it can express a lot within a short period. It a medium to educate your customers and reach new heights. An informative video gives wings to your content by attractive infographics, expression and it is a sure-shot way to impress your audience.

Posted On July 13, 2020
thumbnail
author

Aiswariya K

Top 8 Best Web Hosting Providers in India

As the importance of the website is increasing, every business is focusing on designing the website for their company. Here, a lot of factors have to be given importance for enjoying the benefits of the website.

Posted On September 11, 2020
thumbnail
author

Aiswariya K

How to secure your website?

How would you feel if you woke up one day and find out that your website has been hacked? It’s every business owner’s worst nightmare. In fact, some businesses can never recover from that kind of data loss.

Posted On January 6, 2020
thumbnail
author

Aiswariya K

Average session duration in Google Analytics Explained

Google Analytics is a Google’s platform used for tracking user activity on a website based on various matrices such as traffic on the website, bounce rate, average number of pages, average session duration, conversions, etc.

Posted On July 18, 2020
thumbnail
author

Aiswariya K

What is web analytics?

Web analytics is all about collecting the data from your website. These data can then be used to get the insights about your business. There are lots of web analytics tools.

Posted On January 7, 2020