Websites had a very humble start. They were plain HTML and CSS once. Then came images, Flash animations, Javascript animations, SPAs and more. With the advent of every new technology to enrich a webpage, the page got heavier and heavier.
A marketing funnel shows the purchase journey of a customer from the moment that they come in contact with your business till they decide to buy or get your service.
‘Marketing funnel’ is a concept that has been existing since marketing began. A marketing funnel depicts and describes the journey of a customer with a business. It starts with the first time a person comes to know about the business or a product and continues till the person turns into a loyal customer.
Anyone who is familiar with Digital Marketing must have heard of Google’s web analytics service, Google Analytics. Google Analytics has been around since 2005 and has helped various webmasters in making informed decisions by understanding the user activity on their websites.
It is almost 2022. The world is slowly recovering from the effects of the pandemic and also from endless hours on their devices. People are going through psychological changes like presenteeism and absenteeism and their expectations of the digital world have changed.
If you have done online marketing, you must have surely come across this question; Are Google Ads worth it? If you are having second thoughts on placing your Ads on Google or are doubting their effectiveness, we have the answer for you.
Who doesn’t like stories? We all tell each other stories every day. Amazing stories can capture the attention of people. Content Marketing is the buzzword now but do you know that it has always been so. Ad copywriting in traditional marketing is also content marketing because you have to write some short compelling and engaging content that catches the attention of people.
Both email marketing and search engine optimization have been used by companies as a digital marketing strategy to connect with people.There indeed is a connection between the two and companies can take advantage of it to optimize their digital marketing strategies.
Often when we create a business we spend a considerable amount of money on marketing. To make worth out of this investment we must ensure that the marketing strategies. we use bring us benefits. After all, what is the point of doing marketing if it doesn’t fetch the results we want?
Video plays a significant role in marketing, and you need to invest a lot of time and money into a video project to effectively engage with potential customers and attract their attention.
Video marketing is a highly powerful tool when it comes to digital marketing because it can express a lot within a short period. It a medium to educate your customers and reach new heights. An informative video gives wings to your content by attractive infographics, expression and it is a sure-shot way to impress your audience.
As the importance of the website is increasing, every business is focusing on designing the website for their company. Here, a lot of factors have to be given importance for enjoying the benefits of the website.
How would you feel if you woke up one day and find out that your website has been hacked? It’s every business owner’s worst nightmare. In fact, some businesses can never recover from that kind of data loss.
Google Analytics is a Google’s platform used for tracking user activity on a website based on various matrices such as traffic on the website, bounce rate, average number of pages, average session duration, conversions, etc.
Web analytics is all about collecting the data from your website. These data can then be used to get the insights about your business. There are lots of web analytics tools.
