What Is Black Hat SEO?
Black hat SEO is a set of practices that go against search engine guidelines and are used to increase a website’s search rankings. Black hat SEO methods ignore searcher intention and attempt to avoid best practices by tricking the system and gaining search visibility through unethical practices. Black hat methods include cloaking, keyword stuffing, and using private link networks, etc.
Black Hat SEO Techniques That Are Killing Your Business
One must always try to avoid the following black hat SEO tactics to ensure the ethical strength of your website.
1. Paid Links
The concept behind the possibility of getting backlinks is that if loads of websites link to yours, then you should have a fine authority site right! But what if some website pays to third party domains for links, then it will be considered a clear violation of Google guidelines. And Google can detect them easily not only by manual spam fighter or Reports from your competitors but also through its algorithms.
2. Spam Comments
It is another sleazy way to obtain links back to a website. In this method, a marketer may comment on dozens of blog posts with the placement of links tracing back to their website. Rather than earning links from those websites, they are practically doing unethical ways to build links. All these links will be considered spammy links according to Google guidelines.
3. Duplicate Content
Duplicated content is a sort of content that appears on more than one site. Also, it might be content taken from other places coming under the same niche. It is only providing a hard time for search engines to scrutinize from all the duplicate content and show the correct piece of information. Google will eventually show the original content in SERPs first. That is because it can’t show Plagiarised content to top search – it will be then inappropriate to the user is shown. Duplicate content will certainly list lower than those pages from where they copied the content for themselves.
4. Keyword Stuffing
This method includes frequently inserting a word or phrase into text so that it could be more easily picked up by search engines. This used to be normal practice in SEO, but where keywords are overused, the text almost seems strange and is disturbing to the user. Google algorithms at present are well advanced to detect such irregularities and levy your website with penalties.
It is the way of tricking a search engine into thinking something different from the real content that arrives on your site, to get a large visitor rate. Cloaking shows one piece of content to users while showing another portion of the content to search engines.
6. Invisible Text
This could be performed by methods such as writing a text on the same color background or covering it behind the images. This hidden text, which mostly involves disproportionate keywords, is therefore invisible to the website visitor, but not to the search engines.
7. Doorway Pages
Doorway pages are set up in a method that a visitor generally can’t reach through the site navigation. Instead, they are intended to rank properly in the search results and lead people into the site through a spammy page.
8. Content Stuffing
A truly scary SEO tactic is stuffed content filled unnaturally. It can surely get your site penalized. Using keywords naturally while also providing value to site visitors is how content should be created. Google has warned that “black hat tactics are unscrupulous, overly dynamic digital marketing works where a company tries to manage search engine outcomes unfairly.” Notwithstanding Google’s warnings, several Internet companies persevere in giving black hat SEO services.
Search engine algorithms have become more sophisticated over time, which is why you should avoid black hat SEO at all prices. White hat SEO is a much more reliable method of doing search engine optimization. It’s a more ethical approach that abides by the terms and guidelines set out by search engines. White hat SEO consists of creating quality content and better overall user experience for people visiting your site. Avoid being barred by choosing white hat tactics for search engine optimization. Unless you never understand how your rankings might be slashed.