Is It Possible to do SEO for your Instagram page?
Social Media Sites are search engines in which millions of people actively search for things that interest them every day. Like every search engine, social media sites also try to bring the most relevant results to their users. With around a billion users Instagram is one of the most used social media sites. Instagram is supposed to be a social network that allows you to edit, share and message photos and videos but has evolved to be a place where brands build personal connections with their customers. Even small businesses manage to find people who are interested in what they have to offer through Instagram. The only way for people to discover your business on Instagram is through search. It makes it possible for pages to do SEO and rank in search results for keywords. SEO or Search Engine optimization is usually done to optimize websites for various ranking factors that search engines use to rank pages and show the most relevant results for a user’s search query or keyword. Instagram is a bit different from the usual search engines and needs some specific optimization practices. Instagram updates its algorithms regularly to make it easier for its users and adds new features. Here are some ways in which you can optimize your Instagram pages for more visibility.
1. Finding the Right Keywords
You can search on Instagram using a name or username. The search results vary based on the people that you follow, your connections, and the photos and videos that a person sees. For example, if you are a designer in Kochi, you will have different Social Media Pages as part of your Digital Marketing strategies. So, if you own an Instagram account with the name Nila Deva and have the user name nila_designer_boutique, anyone can find your profile based on both. You have to first decide what keywords you want to rank for and add them to your username. If that is not possible, you can add this into the name field also. Your Instagram bio should also be optimized for keywords. So, it is important to understand how Instagram search works and what people search for first and then decide on the keywords to be used. You should also decide which head keywords and long-tailed keywords to be used. In the case of our example, this may be designing, designing ideas, etc. There are many keyword research tools that you can use for this from SEMRush, Ahrefs, etc. You can also use the search suggestions that come on the Instagram search bar when you type in words related to your business. You can then optimize your user name, name, and Instagram bio for the right keywords for your business and brand.
2. Track and Measure Performance Through KPIs
One thing you need to consider before doing SEO is how to measure the improvement in performance and impact of optimizing your Instagram page. For this, you have to create or decide on some Key Performance Indicators. These might be the number of followers on your account, profile visits, reach of your posts or profile, impressions, and website clicks. Instagram provides a native analytics tool called Instagram Insights through which you can track and measure the performance of all these factors for your posts and profile. Knowing what to track and how to measure the success of SEO is important. Keeping track of these factors can help you take more steps to increase your reach.
3. Instagram SEO Hashtags And Captions
Captions and hashtags are essential for making it easier for people to discover your profiles. You should optimize each individual post for this. Captions should be optimized using high valued keywords and hashtags should have secondary keywords that can help your posts rank when people are searching for keywords related to your business. A picture posted with the hashtag #easykurtidesignideas has the possibility of coming up in the ten top pictures that Instagram shows related to a search. Your posts can give you more reach if they use the right captions and keywords. Instagram stories are available only for 24 hours. But, they are a great opportunity to reach more people as you have the chance to rank higher even if it is for a day for a story than for an individual post. You can also use Instagram stories to get a wider reach and attract more people who are interested in what you offer. So, take time to provide keywords as hashtags and descriptive captions every time you post on Instagram.
4. Optimize Images Using Alt Text
Using the Advanced Setting option in Instagram, you can add alt text to optimize your images. It is used to make your images more accessible. Alt-text is originally intended to help people with blindness understand what the image is about. Giving good and descriptive Alt-text can help make your posts more accessible and also contribute to Instagram SEO as well. If you don’t provide alt-text for images, Instagram will automatically add this. So always providing Alt-Text yourself is better. It will help your posts rank better in normal search as well as in voice search algorithms.
There are many marketing strategies like Instagram Ads and Influencer Marketing which makes Instagram a prominent name in the Social Media marketing space. Many businesses have found their online customer base through Instagram and use a wide range of social media marketing strategies for this. But, SEO can help you complement these marketing strategies so that more Instagram users can find you. Instagram SEO can be done with a little extra effort every time you post. The first step in SEO is finding the right keywords that suit your brand and business. Then use primary and secondary keywords effectively in your name, user name, and bio. You also have to understand the importance of hashtags, captions, and alt-texts. It is important to add these with correct keywords every time you post to get more organic traffic and visibility on your Instagram page. Finally, remember that Instagram is a social media network. Providing good content and posts that people like is the most important part. You also have to interact with your followers through your posts and create more leads.