Tips to Make an SEO Friendly Website Design

Search engine optimization is an incredibly important part of your online presence. If you use SEO correctly, you can improve your search engine ranking and drive more traffic to your website. When it comes to SEO, most people ensure that they use certain highly searched keywords in the articles and blog posts there are no copy contents on their site. However, they often fail to make their web design SEO friendly. Following are a few simple tips that can be used to make your web design SEO friendly:

  1. Incorporate Social Media into your Website’s Design

Incorporating social media elements into the design of your website will help it to rank better on search engines. When designing your website, make sure that you include social media icons for all of your social media accounts, such as Facebook, Twitter and Pinterest. This will not only rank your site more highly with the search engines, but it will also fetch you potential customers.

  1. Optimise the images on your website

Many people only optimize the text on the website, and they forget to do the same for the images they use. If you optimize the images that you use to, you can increase your site’s ranking on the search engine rank. When selecting an image for your website, make sure that it is not too large. Ideally, images on your site should be 30 to 100kb and have a resolution of 72dpi. Images that are too big will make your site load slowly, and negatively affect your search engine ranking. In the alt text section of the image, make sure that you use a keyword. This will further help with your site’s SEO. Also, place images on your site carefully. The more relevant they are to that page, the more it will improve your website’s ranking.

  1. Use JavaScript Sparingly

If your site features a great deal of Javascript, search engines will not be able to crawl through and index them properly. Furthermore, Javascript doesn’t work particularly well on mobile devices. You want to make it as simple and easy as possible for search engines to read your website, and you want to it as simple and easy as possible for your visitors.

  1. Make sure your URL is User-Friendly

Your site’s URL needs to be SEO friendly, otherwise it won’t rank as well as it should. SEO friendly URL helps the search engines to determine what that page is about. Also, try to limit the categories in the link and if you need to separate words in your URL, make sure that you use hyphens, rather than underscores to do so.

  1. Place Your Keywords in many Different Places

Many people focus on using keywords in their content, but they neglect all other areas. However, not only can keywords be used in contents within any articles on your site, they can also be stuffed into the design of your website. They can be used in the title tag, H1 tags, website slogans, meta descriptions, meta keywords, navigation, H2 tags, bullet points, title attribute on links, H3 tags, breadcrumb trails, footer links, URL’s, file names, internal links and folder names.

  1. Ensure that your Design is Accessible

If your website isn’t completely accessible, then it will affect your conversion rates and your ranking with search engines. If your website is not viewable on all browsers, it will cause visitors to leave your site, without purchasing any products or using your services. If your website loads slowly, or it’s difficult to navigate, then it will likely rank low with search engines. Make sure that your website looks appropriate on all browsers, it loads properly and that you don’t use any images that load slowly.

  1. Avoid using too many Flash Elements

Too much flash on your website can not only be distracting for your visitors, but it can also affect your website’s ranking on search engines. If you use flash elements on your site, then it will be more difficult for search engines to crawl and rank your website. This is because flash is often ignored or devalued by search engines. If you are going to use flash on your website, make sure that you do it slightly.

Posted By Techpullers

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(Head of Digital Marketing)

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