Digital Marketing Company in Kerala
Looking for a Digital Marketing Strategist to level up your business? Choose Techpullers. Your One-stop Digital Marketing Company in Kerala.
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Your digital marketing efforts may include tactics like Facebook Ads, Google Adwords, Social Media, and SEO. But if you are not clear on what you want to achieve or if you do not have a good strategy prepared, your efforts may be in vain. We at Techpullers can help you develop and implement a digital marketing strategy focused on your short-term and long-term goals and objectives. We leverage all tactics from Facebook ads to SEO and email marketing and help you determine if you should include them in your overall marketing strategy. We can help you figure out strategies and campaigns based on your marketing budget and objectives. Also, we will help you in targeting the right customers based on their demographics, location, behavior, and interests. Along with that, we provide a complete analytics report from all the platforms that we work on containing a wealth of information about the growth of your business.
SEO
We can help you in ranking your website high up in the search results for related searches on Google and other search engines. Our comprehensive SEO strategy includes eliminating technical errors, building high-quality backlinks & content optimization for your website.
Pay Per Click
We can help you set promotional campaigns on Google Adwords, Facebook, and other platforms based on target keywords, demographics, interests, and other factors. With PPC we can target people who are most likely to pursue your services or products.
Social Media Marketing
We can help increase your brand value and build your reputation through various social media platforms. We create social media content and promote it through various channels. Our team also manages social media campaigns, ads, and remarketing.
How does Digital Marketing Help Businesses Grow?
In today’s world where people have online lives, digital marketing is the best way to market your services and products. Digital marketing encompasses employing a set of strategies for marketing using digital platforms like social media, mobile applications, websites, and emails. Traditional and conventional marketing strategies like newspapers, TV advertisements and banners only reach a very few numbers of people. But, in this digital era marketing has transformed into new forms that have become a game-changer for businesses. Any service, product, or business that you have can be introduced to millions of people through digital marketing practices. If marketing and branding are done correctly, a business that offers quality service or products can make tremendous growth online.
A good Digital Marketing strategist can create a roadmap consisting of different action plans to increase your online presence and visibility through various channels. This also involves using good SEO practices when developing websites, using different social media, and creating content that the users want. Google prioritizes user experience and ranks pages according to it. It also involves using paid advertisements. Well-executed digital marketing strategies let you find potential customers on different digital platforms and turn them into customers. Digital Marketing is a network of activities that involves finding the people that want your service online, getting them to be your customer, and then making them the ambassadors and promoters of your business using reviews and testimonials. The strategies for digital marketing should be changed according to the trends of the time. It also helps you compete with the best in business on the same platform. Digital marketing strategies involve advertising and marketing smartly. A good digital marketing consultant can create a strategy that fits your budget and capacity after analyzing your current performance and goals for the future.
Why Shouldn’t You Miss Out On Digital Marketing?
Almost half of the user’s first lookup for reviews on Google before buying a product or getting a service. So, having a good online reputation is essential in this digital era. The Internet, search engines, and social media have levelled the ground for businesses and have provided them with an opportunity to compete with each other and grow. Small businesses, traditional brick and mortar businesses, and those who cannot afford to have offices are taking their sales and services online. The internet offers virtual stores and offices which are cost-effective and easy to manage. For users and customers, the digital space is where they can find the best-class services and products. The fact that users can choose the service they like from the plethora of options online always brings them online. Digital space provides users with easy-to-use and hassle-free services. With more and more customers relying on search engines and social media to decide what they need, more businesses are going online to expand their business. If you have a skill or a product of good quality, you can find people who are interested in it online. A small business in Kerala can find customers all over India and even around the world with a good website. But, the internet and online platforms are complex networks with thousands of similar businesses competing for user attention. This makes it difficult for a business to create a customer base online without proper marketing strategies. This is where digital marketing comes in. A good digital marketing strategist can help you find your target audience, then create customized plans and approaches to bring them in and convert them to loyal customers.
Benefits of Digital Marketing
Taking your business and marketing strategies online is always the right choice. Digital Marketing provides you with many benefits that can add up to give you a greater return on investment and help you expand the business.
Some of the benefits of investing in Digital Marketing are:
More Opportunities
Digital channels offer a plethora of opportunities for businesses. A well-executed marketing plan can help you connect with other businesses. It lets you have a larger target audience, which can translate into a solid customer base. You can scale and expand your business faster.
Saves Time and Money
A good digital marketing strategy customized for your business can help you in achieving the short and long-term goals for your business. You can spend your time, resources, and money elsewhere without worrying about marketing if you partner with a Digital Marketing Agency.
Measure Your Success
Digital marketing strategies can be assessed using quantifiable metrics like conversion rate, exit rates, and traffic by source. This allows you to create effective strategies and to take necessary actions based on the results to increase user engagement.
Customer Relationship Management
In a digital space, you can interact with your customers through various channels. This helps you to understand how your customers feel and what they want. Through digital marketing, you can connect with your customers, build trust and increase your brand value.
Why Techpullers is your Best Digital Marketing Partner?
Most businesses that invest in Digital Marketing do not have a clear idea of what they want out of it. They are mostly jumping on the bandwagon like everyone around them, without any idea of what is actually being done. So, often they end up with inexperienced digital marketing consultants who do not deliver the promised results. If properly implemented, a good digital marketing strategy can accelerate your growth and let you have a tremendous return on investment. So, it is very important that you choose a digital marketing partner who has knowledge and experience in different disciplines that come under the umbrella of activities in Digital Marketing. We, at Techpullers, have different teams that specialize in SEO, Search Engine Marketing, Social Media Marketing, Website Design, and Development who work together to help develop comprehensive strategies to turn your business into a brand. Our Marketing team asks for your goals and vision for the future and creates a plan including all the right steps that need to be taken on the path to becoming successful online. We will also help you build your online reputation by planning various activities like social media campaigns and online events. Our digital marketing strategies also involve techniques Influencer marketing and Email marketing that ensure leads are created. Apart from that, we also provide services like Video Marketing and Pay Per Click(PPC) campaigns.
The team at Techpullers can develop a strategy for your business combining both organic and paid marketing strategies. Our Digital Marketing team has experience and expertise in developing strategies for different types of businesses, service providers, and e-commerce clients. If you have already tried Digital Marketing but it is not delivering any results, it shows that your current strategy is not good enough. We will audit and analyze your website and use other online marketing techniques used to find the exact problems with your marketing strategies. We will then develop a new plan to revive your digital marketing techniques. If you are new to Digital Marketing, our team will help you realize your business goals through careful research and develop a concrete action plan for the same. Techpullers has helped many businesses grow and thrive through online platforms. If you are looking for an experienced partner who can support growth and deliver results, opt for the best digital marketing company in Kerala with us. We will help you turn your business into trusted brands online.
Our Digital Marketing Services
Search Engine Optimization
SEO or Search Engine Optimization is the process of optimizing your website for more search engine visibility. We provide a complete SEO package for our clients that includes local and international SEO strategies. Our SEO process incorporates on-page SEO, off-page SEO, and technical SEO techniques to increase your visibility and online presence. On-page SEO includes processes like optimizing content, images, and URLs on your website. In addition to that, we also implement internal linking and mobile responsiveness for a website. This helps in making your site both search engine friendly and user friendly. Off-page SEO includes driving links to your websites from social media, running outreach campaigns and listing your website on directories, etc. Both On-page and Off-page SEO is done based on certain ranking factors that help you to have more organic traffic on your website and rank top on the search results page. Techpullers will help your website to rank for the keywords by optimizing for these ranking factors.
Pay Per Click
Pay-per-click or PPC is used to gain an important spot on the search results page. This involves advertisers paying for every click that they get on the page. Pay Per Click is used in both Search Engine Marketing and Social Media Marketing to get instant results. Google Ads is one of the most important forms of search engine advertisement. Advertisers bid on keywords and Google selects an advertiser based on relevance and quality to appear on the ad page. Google keeps an ad rank based on CPC and Quality Score. Quality Score is calculated based on the relevance of keywords, quality of the landing page. Researching and finding relevant long-tail keywords, impressive copy, using negative keywords, and limiting ad word size can ensure that the PPC strategy provides maximum results.
Email Marketing
Email Marketing involves using emails to send targeted messages to your users to increase your brand awareness and build customer loyalty. It is usually employed along with other digital marketing strategies like Content Marketing. With email marketing, we segment customers based on their interests and send customized emails to the customers. It is a form of direct marketing. Although, it will require proper research and analysis to effectively implement email marketing campaigns. Techpullers offer a combined solution for you to directly speak to your customers and present them with your products in the email inbox. With the right planning, we will help you to gradually increase the sales for your business.
Branding
The goal of a long-term business plan is to build a brand that customers trust. Digital Marketing helps you build a unique identity online. Digital brand building creates a loyal customer base that helps you grow and thrive. Building a brand starts with adding a unique name, logo, font, and color to your brand. Branding through digital marketing involves generating awareness and promoting your business through various channels. Good branding helps you to align your business goals with your services or products and push your brand in front of your targeted audience. We will start with the basic design aspects like logo, color, product labels, etc. Branding helps you to stand out from the crowd. This is why it is crucial for your business to incorporate branding. We will help you define the building blocks for your business and maintain your branding online.
Content Marketing
Content Marketing is a widely used digital marketing strategy. It is a form of inbound marketing. It involves attracting users with interesting and quality content through various digital channels like websites, blogs, social media, and podcasts. ContentMarketing involves a lot of research to gain insight into user preferences and current trends. Content marketing is an effective way to capture an interested audience, generate leads and conversions. In marketing, funnel content marketing plays a vital role in the different stages of consideration, awareness, close, and delight. It is very important to carefully plan and identify the audience first. Then we will have to determine the right formats and find the right channels to deploy the marketing plan. Content marketing can be integrated into different techniques of digital marketing like SEO, Email Marketing, and Social Media Marketing. This is when you need an expert Digital Marketing Company like Techpullers who can help you to plan and implement these strategies carefully and successfully.
Social Media Marketing
Social Media is a large platform where ideas and content are created and shared across millions of users every day. The large volume of data generated and the speed at which it travels across social media creates a plethora of opportunities for marketing your business. Tapping the unlimited potential offered by social media is a creative challenge. If done effectively, social media marketing strategies pay huge dividends. Social Media like Facebook, Instagram, Linked In, Twitter are one of the many platforms out there. With proper research and planning, we can tap into social media to gain more customers for your business. Social Media marketing also includes finding the right customers, implementing content marketing, and running paid campaigns for your business. Using social media, businesses can create a community on the internet and easily reach their target audiences. However, it needs correct planning and strategy to implement. With professionals by your side, your social media can become the primary revenue-generating platform for your business. What Techpullers offer is a combined knowledge of technical expertise and creativity for you to shine on social media.
Video Marketing
Video marketing is an effective medium today. It gives you a much bigger opportunity with a multitude of ways to share and use videos. Everybody loves videos. As per various consumer surveys, people said they would prefer to watch a video rather than to read text. You can convey more about your product or service in a 30-second video than you can with a 500-word blog post. Social media platforms like YouTube, Tik Tok, or Instagram can be utilized to promote your business online with videos. Videos, if used on a regular basis, can be the fastest way to create content and reach your target audience. It also needs proper planning and creativity. We have a team of marketers who can help you create stunning videos and promote them on YouTube, Facebook, Instagram, and other social media.
Google My Business For Local Businesses
If you are a local business owner we highly recommend that you work on your Google My Business listing. With a Google My Business (GMB) listing, you often get more traffic going into your listing than for your website. It also gets more visibility in the organic search results for local searches. We consider every ranking factor while optimizing your Google My Business listing. We build appropriate citations and check the consistency of your NAPs (Name, Address, Phone Number) throughout the web to help you rank higher in the local search result. It is also important to note the algorithm changes and optimize the listing accordingly. When handled by us we will take care of things from SEO, posting, and handling customer queries through Google My Business.
Our Digital Marketing Services
We primarily focus on creating a digital marketing strategy based on our client’s business goals, requirements, and budget. We also use tactics like Facebook ads, Google ads, email marketing, and so on to execute the strategy.
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Frequently
Asked Questions ?
Digital Marketing offers various opportunities to anyone who plans to take their business online. Unlike conventional marketing techniques, digital marketing strategies can be employed effectively by anyone who has a good knowledge of the internet. Small businesses can focus on building their brand name and establish themselves through various digital marketing techniques like SEO, Email Marketing, and Social Media. Even if you cannot use paid marketing strategies these marketing tactics can help you find an audience that desires your services. Then, you can focus on gaining their trust through communication and user interaction. This will bring you more customers and generate quality leads. An experienced Digital Marketing Company like Techpullers helps small businesses gain visibility in online platforms using a cost-effective, and customized Digital Marketing strategy.
Internet marketing or online marketing is an umbrella term that includes various marketing tactics like social media marketing, branding, email marketing, content marketing, SEO, and pay-per-click advertising. Most people trust brands that have a good online presence and reputation.
Internet marketing or online marketing is a very effective strategy to build your brand value. It allows you to reach targeted customers and interact with them anytime. Online marketing makes it easy and convenient for users to reach you. Internet marketing can give you a larger return on investments and lets you grow at a faster rate. Internet marketing offers flexibility and allows you to have tailor-made marketing strategies that fit your budget and objectives.
Every business is unique and has different requirements. Your audience, goals, and objectives will also define the digital marketing strategies that you will need. We are very flexible and provide solutions and customized packages to every business that comes to us according to your budget and needs. Our digital marketing strategists will analyze your business, your competitors, and current market trends to prepare a tailor-made plan for you. You can sign up for a proposal on our site, or call us to know more about our services and get a digital marketing strategy tailored for you. You can also contact any of our offices in Kerala.
Inbound marketing is the marketing technique of using content marketing and SEO to attract an audience to your website. Offering quality content with the right keywords can attract audiences that are interested in your services. This is a way to increase organic traffic to your website. Social media posts, blogs, e-mails, and podcasts are examples of inbound marketing.
Outbound marketing is like TV commercials that are shown to customers without considering their interest in it. This method requires businesses to directly reach out to customers and can be sometimes intrusive.
Inbound marketing can attract quality users who are interested in your website and services. The strategy is to attract customers, engage with them, retain them by interacting, and provide them good user experience in the end. This is a continuous process and offers natural growth. Inbound marketing uses social media marketing, content marketing, blogs, and events to attract customers.
Inbound marketing is a very powerful approach and helps in creating brand awareness, improving lead quality and conversions, understanding the target audience, and providing personalized support.
When you search for a service online, the search engine results page will show paid results on the top and natural or organic results under it. Organic search involves using unpaid strategies like SEO and content marketing to rank on top. Paid searches require paying for an important position in the search results. Paid searches give you instant results as it attracts users who are ready to buy your services. Organic search results increase your credibility and attract users who are interested in the services that you provide. Both these strategies deliver impressive results.
Search engine marketing and search marketing are two strategies that are part of a digital marketing plan. Search engine marketing uses paid strategies while search marketing uses both paid and unpaid marketing strategies.
A good Digital Marketing Company can create a plan that is the right mix of both organic and paid searches.
Google Analytics is a platform that helps to track a website or application and analyze its performance. It has both free and paid versions and all you need is a Google account to use it. You just have to add a piece of code to your website and it will monitor the activity on your website and send a report. It helps website owners to gain important information about the website like user behavior and the audience who visits your website. It is used to track the performance and success of SEO and PPC campaigns. Google Analytics gives you access to real-time data and allows you to see fluctuations based on time and day. This helps you to track and manage your goals and introduce new strategies if necessary. You can gain a lot of insights into the effectiveness of your website and make any changes.
Our Offices
We provide digital marketing strategies to level up the performance of businesses online. We help businesses by developing a customized and budget-friendly digital marketing strategy. Our corporate office is located in Kochi, Kerala. We have offices in the other districts of Kerala including Calicut, Kottayam, and Trivandrum. Our digital marketing services can be availed through any of our branches.