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Your digital marketing efforts may include tactics like Facebook Ads, Google Adwords, Social Media, and SEO. But if you are not clear on what you want to achieve or if you do not have a good strategy prepared, your efforts may be in vain. We at Techpullers can help you develop and implement a digital marketing strategy focused on your short-term and long-term goals and objectives. We leverage all tactics from Facebook ads to SEO and email marketing and help you determine if you should include them in your overall marketing strategy. We can help you figure out strategies and campaigns based on your marketing budget and objectives. Also, we will help you in targeting the right customers based on their demographics, location, behavior, and interests. Along with that, we provide a complete analytics report from all the platforms that we work on containing a wealth of information about the growth of your business.

About Techpullers
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SEO

We can help you in ranking your website high up in the search results for related searches on Google and other search engines. Our comprehensive SEO strategy includes eliminating technical errors, building high-quality backlinks & content optimization for your website.

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Pay Per Click

We can help you set promotional campaigns on Google Adwords, Facebook, and other platforms based on target keywords, demographics, interests, and other factors. With PPC we can target people who are most likely to pursue your services or products.

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Social Media Marketing

We can help increase your brand value and build your reputation through various social media platforms. We create social media content and promote it through various channels. Our team also manages social media campaigns, ads, and remarketing.

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How does Digital Marketing Help Businesses Grow?

In today’s world where people have online lives, digital marketing is the best way to market your services and products. Digital marketing encompasses employing a set of strategies for marketing using digital platforms like social media, mobile applications, websites, and emails. Traditional and conventional marketing strategies like newspapers, TV advertisements and banners only reach a very few numbers of people. But, in this digital era marketing has transformed into new forms that have become a game-changer for businesses. Any service, product, or business that you have can be introduced to millions of people through digital marketing practices. If marketing and branding are done correctly, a business that offers quality service or products can make tremendous growth online.

A good Digital Marketing strategist can create a roadmap consisting of different action plans to increase your online presence and visibility through various channels. This also involves using good SEO practices when developing websites, using different social media, and creating content that the users want. Google prioritizes user experience and ranks pages according to it. It also involves using paid advertisements. Well-executed digital marketing strategies let you find potential customers on different digital platforms and turn them into customers. Digital Marketing is a network of activities that involves finding the people that want your service online, getting them to be your customer, and then making them the ambassadors and promoters of your business using reviews and testimonials. The strategies for digital marketing should be changed according to the trends of the time. It also helps you compete with the best in business on the same platform. Digital marketing strategies involve advertising and marketing smartly. A good digital marketing consultant can create a strategy that fits your budget and capacity after analyzing your current performance and goals for the future.

Why Shouldn’t You Miss Out On Digital Marketing?

Almost half of the user’s first lookup for reviews on Google before buying a product or getting a service. So, having a good online reputation is essential in this digital era. The Internet, search engines, and social media have levelled the ground for businesses and have provided them with an opportunity to compete with each other and grow. Small businesses, traditional brick and mortar businesses, and those who cannot afford to have offices are taking their sales and services online. The internet offers virtual stores and offices which are cost-effective and easy to manage. For users and customers, the digital space is where they can find the best-class services and products. The fact that users can choose the service they like from the plethora of options online always brings them online. Digital space provides users with easy-to-use and hassle-free services. With more and more customers relying on search engines and social media to decide what they need, more businesses are going online to expand their business. If you have a skill or a product of good quality, you can find people who are interested in it online. A small business in Kerala can find customers all over India and even around the world with a good website. But, the internet and online platforms are complex networks with thousands of similar businesses competing for user attention. This makes it difficult for a business to create a customer base online without proper marketing strategies. This is where digital marketing comes in. A good digital marketing strategist can help you find your target audience, then create customized plans and approaches to bring them in and convert them to loyal customers.

Benefits of Digital Marketing

Taking your business and marketing strategies online is always the right choice. Digital Marketing provides you with many benefits that can add up to give you a greater return on investment and help you expand the business.

Some of the benefits of investing in Digital Marketing are:

More Opportunities

Digital channels offer a plethora of opportunities for businesses. A well-executed marketing plan can help you connect with other businesses. It lets you have a larger target audience, which can translate into a solid customer base. You can scale and expand your business faster.

Saves Time and Money

A good digital marketing strategy customized for your business can help you in achieving the short and long-term goals for your business. You can spend your time, resources, and money elsewhere without worrying about marketing if you partner with a Digital Marketing Agency.

Measure Your Success

Digital marketing strategies can be assessed using quantifiable metrics like conversion rate, exit rates, and traffic by source. This allows you to create effective strategies and to take necessary actions based on the results to increase user engagement.

Customer Relationship Management

In a digital space, you can interact with your customers through various channels. This helps you to understand how your customers feel and what they want. Through digital marketing, you can connect with your customers, build trust and increase your brand value.

Why Techpullers is your Best Digital Marketing Partner?

Most businesses that invest in Digital Marketing do not have a clear idea of what they want out of it. They are mostly jumping on the bandwagon like everyone around them, without any idea of what is actually being done. So, often they end up with inexperienced digital marketing consultants who do not deliver the promised results. If properly implemented, a good digital marketing strategy can accelerate your growth and let you have a tremendous return on investment. So, it is very important that you choose a digital marketing partner who has knowledge and experience in different disciplines that come under the umbrella of activities in Digital Marketing. We, at Techpullers, have different teams that specialize in SEO, Search Engine Marketing, Social Media Marketing, Website Design, and Development who work together to help develop comprehensive strategies to turn your business into a brand. Our Marketing team asks for your goals and vision for the future and creates a plan including all the right steps that need to be taken on the path to becoming successful online. We will also help you build your online reputation by planning various activities like social media campaigns and online events. Our digital marketing strategies also involve techniques Influencer marketing and Email marketing that ensure leads are created. Apart from that, we also provide services like Video Marketing and Pay Per Click(PPC) campaigns.

The team at Techpullers can develop a strategy for your business combining both organic and paid marketing strategies. Our Digital Marketing team has experience and expertise in developing strategies for different types of businesses, service providers, and e-commerce clients. If you have already tried Digital Marketing but it is not delivering any results, it shows that your current strategy is not good enough. We will audit and analyze your website and use other online marketing techniques used to find the exact problems with your marketing strategies. We will then develop a new plan to revive your digital marketing techniques. If you are new to Digital Marketing, our team will help you realize your business goals through careful research and develop a concrete action plan for the same. Techpullers has helped many businesses grow and thrive through online platforms. If you are looking for an experienced partner who can support growth and deliver results, opt for the best digital marketing company in Kerala with us. We will help you turn your business into trusted brands online.

Our Digital Marketing Services

Search Engine Optimization

SEO or Search Engine Optimization is the process of optimizing your website for more search engine visibility. We provide a complete SEO package for our clients that includes local and international SEO strategies. Our SEO process incorporates on-page SEO, off-page SEO, and technical SEO techniques to increase your visibility and online presence. On-page SEO includes processes like optimizing content, images, and URLs on your website. In addition to that, we also implement internal linking and mobile responsiveness for a website. This helps in making your site both search engine friendly and user friendly. Off-page SEO includes driving links to your websites from social media, running outreach campaigns and listing your website on directories, etc. Both On-page and Off-page SEO is done based on certain ranking factors that help you to have more organic traffic on your website and rank top on the search results page. Techpullers will help your website to rank for the keywords by optimizing for these ranking factors.

Pay Per Click

Pay-per-click or PPC is used to gain an important spot on the search results page. This involves advertisers paying for every click that they get on the page. Pay Per Click is used in both Search Engine Marketing and Social Media Marketing to get instant results. Google Ads is one of the most important forms of search engine advertisement. Advertisers bid on keywords and Google selects an advertiser based on relevance and quality to appear on the ad page. Google keeps an ad rank based on CPC and Quality Score. Quality Score is calculated based on the relevance of keywords, quality of the landing page. Researching and finding relevant long-tail keywords, impressive copy, using negative keywords, and limiting ad word size can ensure that the PPC strategy provides maximum results.

Email Marketing

Email Marketing involves using emails to send targeted messages to your users to increase your brand awareness and build customer loyalty. It is usually employed along with other digital marketing strategies like Content Marketing. With email marketing, we segment customers based on their interests and send customized emails to the customers. It is a form of direct marketing. Although, it will require proper research and analysis to effectively implement email marketing campaigns. Techpullers offer a combined solution for you to directly speak to your customers and present them with your products in the email inbox. With the right planning, we will help you to gradually increase the sales for your business.

Branding

The goal of a long-term business plan is to build a brand that customers trust. Digital Marketing helps you build a unique identity online. Digital brand building creates a loyal customer base that helps you grow and thrive. Building a brand starts with adding a unique name, logo, font, and color to your brand. Branding through digital marketing involves generating awareness and promoting your business through various channels. Good branding helps you to align your business goals with your services or products and push your brand in front of your targeted audience. We will start with the basic design aspects like logo, color, product labels, etc. Branding helps you to stand out from the crowd. This is why it is crucial for your business to incorporate branding. We will help you define the building blocks for your business and maintain your branding online.

Content Marketing

Content Marketing is a widely used digital marketing strategy. It is a form of inbound marketing. It involves attracting users with interesting and quality content through various digital channels like websites, blogs, social media, and podcasts. ContentMarketing involves a lot of research to gain insight into user preferences and current trends. Content marketing is an effective way to capture an interested audience, generate leads and conversions. In marketing, funnel content marketing plays a vital role in the different stages of consideration, awareness, close, and delight. It is very important to carefully plan and identify the audience first. Then we will have to determine the right formats and find the right channels to deploy the marketing plan. Content marketing can be integrated into different techniques of digital marketing like SEO, Email Marketing, and Social Media Marketing. This is when you need an expert Digital Marketing Company like Techpullers who can help you to plan and implement these strategies carefully and successfully.

Social Media Marketing

Social Media is a large platform where ideas and content are created and shared across millions of users every day. The large volume of data generated and the speed at which it travels across social media creates a plethora of opportunities for marketing your business. Tapping the unlimited potential offered by social media is a creative challenge. If done effectively, social media marketing strategies pay huge dividends. Social Media like Facebook, Instagram, Linked In, Twitter are one of the many platforms out there. With proper research and planning, we can tap into social media to gain more customers for your business. Social Media marketing also includes finding the right customers, implementing content marketing, and running paid campaigns for your business. Using social media, businesses can create a community on the internet and easily reach their target audiences. However, it needs correct planning and strategy to implement. With professionals by your side, your social media can become the primary revenue-generating platform for your business. What Techpullers offer is a combined knowledge of technical expertise and creativity for you to shine on social media.

Video Marketing

Video marketing is an effective medium today. It gives you a much bigger opportunity with a multitude of ways to share and use videos. Everybody loves videos. As per various consumer surveys, people said they would prefer to watch a video rather than to read text. You can convey more about your product or service in a 30-second video than you can with a 500-word blog post. Social media platforms like YouTube, Tik Tok, or Instagram can be utilized to promote your business online with videos. Videos, if used on a regular basis, can be the fastest way to create content and reach your target audience. It also needs proper planning and creativity. We have a team of marketers who can help you create stunning videos and promote them on YouTube, Facebook, Instagram, and other social media.

Google My Business For Local Businesses

If you are a local business owner we highly recommend that you work on your Google My Business listing. With a Google My Business (GMB) listing, you often get more traffic going into your listing than for your website. It also gets more visibility in the organic search results for local searches. We consider every ranking factor while optimizing your Google My Business listing. We build appropriate citations and check the consistency of your NAPs (Name, Address, Phone Number) throughout the web to help you rank higher in the local search result. It is also important to note the algorithm changes and optimize the listing accordingly. When handled by us we will take care of things from SEO, posting, and handling customer queries through Google My Business.

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Our Digital Marketing Services

We primarily focus on creating a digital marketing strategy based on our client’s business goals, requirements, and budget. We also use tactics like Facebook ads, Google ads, email marketing, and so on to execute the strategy.

We make sure that we understand your audience and their requirements to formulate the right strategy. We conduct research on your business, market trends, and your competitors at first. After a detailed study, we segment your audience and create different content for each audience group based on what they want.

When creating a digital marketing strategy, we have discussions with our clients and help them set specific, measurable, achievable, realistic, and time-bound goals. Once we have the goal in place, we create a digital marketing strategy, roadmaps, and action plans. This will be a customized plan that can help you accomplish all the goals.

After setting the goals and creating a strategy, we have to employ the steps one by one to reach your target audience online. We do this mostly through SEO, Email Marketing, Social Media, PPC, and other forms of online advertising. Our different teams work together to increase your visibility and presence, running advertisement campaigns through different digital channels.

We believe that it is important to review and improve the marketing tactics continuously. Most marketing campaigns fail to bring good results the very first time. We use Google Analytics, Facebook Insights, and other data to continually analyze, test, and improve.

01

Understanding The Audience

We make sure that we understand your audience and their requirements to formulate the right strategy. We conduct research on your business, market trends, and your competitors at first. After a detailed study, we segment your audience and create different content for each audience group based on what they want.

02

Creating A Strategy

When creating a digital marketing strategy, we have discussions with our clients and help them set specific, measurable, achievable, realistic, and time-bound goals. Once we have the goal in place, we create a digital marketing strategy, roadmaps, and action plans. This will be a customized plan that can help you accomplish all the goals.

03

Reach Your Audience

After setting the goals and creating a strategy, we have to employ the steps one by one to reach your target audience online. We do this mostly through SEO, Email Marketing, Social Media, PPC, and other forms of online advertising. Our different teams work together to increase your visibility and presence, running advertisement campaigns through different digital channels.

04

Review and improve

We believe that it is important to review and improve the marketing tactics continuously. Most marketing campaigns fail to bring good results the very first time. We use Google Analytics, Facebook Insights, and other data to continually analyze, test, and improve.

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Our Offices

We provide digital marketing strategies to level up the performance of businesses online. We help businesses by developing a customized and budget-friendly digital marketing strategy. Our corporate office is located in Kochi, Kerala. We have offices in the other districts of Kerala including Calicut, Kottayam, and Trivandrum. Our digital marketing services can be availed through any of our branches.

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