A haven of health and healing, Samwarthika Ayurvedic Hospital is located in the charming Keralan town of Muvattupuzha. With its roots in the age-old Ayurvedic tradition—a holistic medical system that originated in India—Samwarthika is dedicated to sharing this long-standing knowledge with people all over the world to improve lives through the use of natural healing methods. The innovative founders of Samwarthika set out to create a model of excellence in healthcare after realising the need for consistent and authentic treatment methods in the field of Ayurveda. Samwarthika aims to establish the highest quality in Ayurvedic care, having received accreditation from the National Accreditation Board for Hospitals & Healthcare Providers (NABH) and government recognition as a trustworthy healing centre. Samwarthika aimed to increase its influence and reach via digital means, guided by the idea that everyone should have access to high-quality healthcare. For this, Samwarthika found Techpullers the ideal digital marketing strategist through our prominent presence on search engine results pages (SERPs). Samwarthika and Techpullers worked together to create a custom custom digital marketing plan that has the potential to fulfil the hospital's high goals and change the face of Ayurvedic medicine.
When Samwarthika approached us, their online footprint was limited to dormant social media handles. They entrusted us with a list of essential needs to propel their identity as a leading Ayurvedic brand, as they were eager to capitalise on the possibilities of digital platforms. Our marketing team worked directly with Samwarthika to define their business goals and clarify their needs through enlightening conversations and a thorough grasp of their ambitions. Their main requirements were:
Our strategy combined SEO, SEM, and SMM strategies as an effective way to meet short- and long-term goals including higher traffic, user engagement, and conversion rates. We started by conducting in-depth competitive and market research before creating a roadmap specifically suited to Samwarthika's requirements. This roadmap functioned as a guide for focused projects, such as creating effective social media campaigns and improving website content for increased search visibility. Our dedication to producing significant outcomes helped Samwarthika achieve its vision of being a leader in Ayurvedic medicine. Highlights of our marketing strategy included:
Samwarthika's Google Analytics provided noteworthy information on user interaction and traffic sources throughout the first three months. The statistics showed a notable presence across several channels, with organic search producing the largest volume. To be precise, 682 visits came via organic search, while 683 visits from direct search came in second. Impressively, with 175 views, organic video searches also made a significant contribution. There were 153 visitors from paid search and 24 from organic social media platforms. With 1,419 views for popular search terms like "Ayurveda Hospital in Kerala" and "Ayurvedic treatment in Kochi, Ernakulam" and 449 views for "Ayurvedic massage in Kerala," user engagement metrics further demonstrated the effectiveness of Samwarthika's online presence. Additionally, user attributes data revealed that, with 1,458 visits, the audience was predominantly Indian. Users from the United States, United Arab Emirates, United Kingdom, and Canada were next, demonstrating Samwarthika's appeal and reach on a global scale.
In its first year of operation, Samwarthika's Google Analytics showed a significant increase in traffic and user interaction metrics. With 1,189 visitors, organic search was still the most popular source of traffic, followed by direct visits with 1,511. Paid search advertising accounted for 481 visits, a substantial contribution, whilst organic social channels and video searches brought in 175 and 27 views, respectively. The successful operation of Samwarthika's online presence was highlighted by user engagement metrics, which showed 1,419 views for important search terms such as "Ayurveda Hospital in Kerala" and "Ayurvedic treatment in Kochi, Ernakulam," in addition to 721 views for "Best Ayurvedic Centre in Kerala" and 510 views for "Ayurveda massage in Kerala." Furthermore, user attributes data revealed a diverse viewership, with 2,716 visits from India leading the way, followed by users from the US, the UAE, France, Canada, and the UK, underscoring Samwarthika's growing appeal and global reach.
According to Samwarthika's most recent Google Analytics data, its substantial online presence and user engagement are still going strong. With 1,979 visitors, organic search is still the most common source of traffic, followed by direct visits (624) and referrals (370). 34 visits were attributed to paid search efforts in relation to the total visitor volume. With 1,027 views for "Samwarthika Articles and Blogs" and 341 views for important search terms like "Ayurveda Hospital in Kerala" and "Ayurvedic treatment in Kochi, Ernakulam," user engagement metrics notably show a strong interest in Samwarthika's material. The user attributes data showcases a varied audience, with users from Poland, the United States, the United Kingdom, the United Arab Emirates, and Canada following India, which leads with 1,881 visits. This indicates Samwarthika's increasing popularity.
Techpullers' SEO expertise significantly enhanced Samwarthika's online visibility. Their approach effectively elevated our search rankings, making a notable impact on our digital presence.
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