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Safeway Groups

THE STORY OF Safeway Groups

Project Overview for Safeway Groups

Located in Abu Dhabi, United Arab Emirates, Safeway is a prominent interior design company that is well-known for providing flawless interior design and fit-out services around the country. Understanding that interior design has a significant impact on the atmosphere and aesthetic appeal of any area, Safeway blends creativity and knowledge to create settings that harmoniously blend beauty and utility. Safeway serves a wide range of customers, including residential flats, villas, hotels, cafes, retail stores, boutiques, and workplaces. The company specialises in space design and customised fit-out solutions. Having a long history and a list of happy customers, Safeway wanted to improve its online presence with the goal of reaching a wider audience and interacting with more potential customers. Safeway enlisted the help of leading digital marketing partner Techpullers to accomplish this. Techpullers created a thorough digital marketing plan specifically suited to Safeway's goals and requirements. Let's explore the several digital marketing tactics that the skilled team at Techpullers has diligently developed to help Safeway achieve more success and visibility online.

CLIENT REQUIREMENTS

Safeway realised it needed to improve its digital strategy in order to strengthen its online presence. Our committed staff had extensive discussions with Safeway, carefully evaluating their goals in order to create a customised marketing plan that will produce noticeable outcomes. Safeway's specific requirements included:

Our Digital Marketing Strategy For Safeway

To establish itself as a leading supplier of premium interior design and fit-out services, Safeway needed to implement a complete digital marketing plan that included social media marketing, SEO, and SEM. Our team studied competitors and performed in-depth market research to create the best strategy for building a devoted clientele and increasing brand recognition. Our objectives were to increase Safeway's online exposure, interact with target audiences, and solidify its standing as a reliable industry leader by implementing effective SEO, SEM, and Social Media Marketing strategies.

Results

Safeway Groups recorded 114 organic searches, 121 direct searches, and 18 social searches in the first three months after the implementation of the website, which ran from March to June 2019. There were 96 users in the United Arab Emirates, 76 in India, and 45 in the United States, according to the user base distribution. In addition to highlighting the geographic diversity of its audience throughout various regions, this initial period represents Safeway Groups' early engagement figures.

Organic search for the first three months
User demographics for the first three months

Organic search for the first three months

User demographics for the first three months

Safeway Groups saw a notable increase in its web presence throughout the first year. During this time, the business tracked 997 organic searches, 667 direct searches, and 100 social searches. With 777 users in the United Arab Emirates, 347 users in India, and 301 users in the United States, the user demographics have also significantly expanded. These figures highlight how Safeway Groups is becoming more and more popular on the internet and is reaching a wider range of geographical areas. It has been a successful first year of business for the company.

Organic searches for the first year
User demographics for the first year

Organic searches for the first year

User demographics for the first year

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