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HOW SEO CHANGED THE FORTUNES OF A CLEANING COMPANY

WHO WAS THE CLIENT?

Ozclean - An emerging cleaning company in Australia

About Ozclean

  • Famous in Queensland, Australia
  • Strong local presence and reputation
  • Word of mouth publicity
  • Saturated market with strong competitors
  • Not Tech Savvy
  • Lacked Digital Presence

Client Requirements

  • Digital Presence
  • Market Expansion
  • Presence in the wider market area
  • Better growth prospects
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Why Tech Pullers?

  • Found through Google Search
  • Tech Pullers was listed No.1 in Google Search Results for SEO company in Kerala
  • Strong presence in Kerala, an emerging IT Hub in South India
  • Ozclean owners native to South India and Googled for a Competent SEO company
  • Being able to rank Tech Pullers website 1st in Google is proof enough

Tech Pullers and Ozclean

Tech Pullers continuously ranked first on Google Search Results. Ozclean management was now confident that Tech Pullers is the right choice for their SEO partner.

The scope of Ozclean’s goals to expand its presence in Queensland and other locations in Australia was no more on paper. With Tech Pullers as their SEO partner, it was only a matter of time before these goals became real.

The scope of Ozclean’s goals to expand its presence in Queensland and other locations in Australia was no more on paper. With Tech Pullers as their SEO partner, it was only a matter of time before these goals became real.

Ozclean knew that SEO is not an overnight affair. It takes time to be on top on Google Search Results. And Tech Pullers shared results of continuous progress which improved with time. The results were positive and encouraging.

Our first step was to use our numerous resources and tools to understand the scope of the project. After effectively evaluating and researching Ozclean’s services, the industry and potential customers, the website was built. The initial focus was to provide major Ozclean services to potential customers in Queensland, Australia.

Ozclean services include bond cleaning, house cleaning, upholstery or couch cleaning, carpet cleaning, office & commercial cleaning, etc.

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Client Requirements

  • Digital Presence
  • Market Expansion
  • Presence in the wider market area
  • Better growth prospects

Our Marketing Goals

  • Generate Organic Traffic for Ozclean Website
  • Optimise the Website to rank on top in Google Search for Primary keywords
  • Rank high in local and location-based search
  • Initially concentrate on Brisbane, Sunshine Coast and Gold Coast, and all suburbs

Challenges

If you choose to search house cleaning in brisbane in the Google Keyword Planner tool,

  • A high volume of monthly search
  • A strong competition that increases with time

If we choose the keyword “Bond cleaning”, it’s a cleaning service that most of the tenants would prefer in the location. In Australia, all tenants are legally bound to get their property-on-lease cleaned before they leave. And this service is in high demand throughout Australia.

The client wanted to Rank for 49 keywords

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Our Solutions

  • Ozclean’s online presence was new in a Competitive market.
  • It was not easy to provide a readymade solution
  • There was extensive research and analysis involved

Website

The initial focus was to develop a unique website with specific pages for Brisbane, Sunshine Coast and Gold Coast including their suburbs.

Professional

  • The target audience was working or high middle class crowd
  • Professional layout and design
  • Used WordPress as the backend
  • Provided multiple prototypes
  • Went ahead with the client selected design

Mobile Ready

  • Part of SEO
  • The use of responsive Design
  • Auto adapts to multiple screen sizes.
  • Works on widescreen monitors and smartphones alike

User friendly

  • Ease of use
  • Works from any device, desktop or mobile
  • Smooth internal navigation
  • Fast loading pages

Location and CTA

  • Optimised each webpage with location-based search terms
  • Landing pages would rank for particular local keywords only
  • Web pages are also optimised with quick to make decision CTA
  • Options to call, to make quick enquiries or chat even while using mobile devices

SEO

The initial focus was to develop a unique website with specific pages for Brisbane, Sunshine Coast and Gold Coast including their suburbs.

Keyword Research

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On-page SEO

  • Primary Keyword : (choose the one with highest search volume)
  • Secondary Keywords: (all other keywords assigned to the same page -priority based on search volume)
  • Implementation keyword on Title
  • Meta Description
  • Implemented necessary Call to Actions
  • Filled necessary Image alt tags

Off-page SEO

Content Backlinks from niche relation websites by outreaching campaigns, links from directories and weekly posts on social media platforms

Google My Business

Location wise optimised with weekly posts and highly searched queries

Easy to be located in Google maps

Results

Organic traffic has been increased annually from various search engines including Google.

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In the past 12 months, there has been a steady growth in clicks and impressions. This indicates persistent long-run SERP performance.

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More than 70 keywords are now ranking from 1 to 10

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Google My Business provides valuable insights about location-wise performance in Google Profile

Google Profile

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From the above charts, we can see that both desktop and mobile Google searches are performing well for Ozclean Brisbane Google profile. Searches from Maps are also contributing to the traffic and thereby conversions. Keyword performance and organic traffic are healthy.

Let’s make it to the top ranks!

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Schedule a call or talk to our SEO experts Kerala now.