For the past 35 years, Olive Builders has improved the lives of many customers and is regarded as one of India's top real estate developers. They currently have 5 active projects with leading amenities in prominent cities in Kerala. Olive Builders has always provided high-quality living areas in prime locations since its inception. Olive Builders has earned quite a reputation thanks to a productive workforce, smart designs, strict quality standards in construction, and attention to detail. Their commitment and work ethics are reflected in their many completed projects. They determined that they could substantially increase their online presence by implementing effective SEO strategies. For this reason, they sought the assistance of a professional SEO specialist like Techpullers. Discover how our Digital Marketing specialists created and put into practice an ideal solution for Olive Builders.
To design the ideal roadmap for digital growth, our SEO team did a full investigation and analysis to learn about their business objectives, needs, and future vision. These were their primary demands:
Our digital marketing strategists started developing the roadmap and plan for accomplishing Olive Builders' business objectives as soon as we had all of their specifications. We started by carrying out appropriate competitive and market research. We commenced the planning step after conducting the required research and gathering the required data.
We started by redesigning Olive Builders' website to develop a better online presence. To make the website responsive and user-friendly, we implemented on-page technical optimization. This also helped the pages load more quickly.
In the first three months, Olive Builders' Google Analytics data reveals a heavy reliance on Paid Search, which brought in 41,458 visits, overshadowing Direct traffic (5,560), Organic Search (898), Referral (692), and Organic Social (149). This indicates significant investment in paid campaigns and highlights opportunities to grow organic and referral channels. User engagement is highest for the "Luxury 2/3 BHK Flats and Apartment for sale in Thrissur" (23,704 engagements), followed by "Best Flats for sale in Kochi" (17,589) and "Flats for sale in Thrissur" (8,537), pointing to key areas of interest. The user base is predominantly from India (45,885), with notable interest from the United States (1,078), UAE (567), and Qatar (464), suggesting potential for targeted international marketing.
In the first year, Olive Builders' Google Analytics data shows that Paid Search was the dominant traffic source with 74,602 visits, far surpassing Direct traffic (12,629) and Organic Search (4,903). Organic Social and Referral traffic were lower at 1,658 and 1,029 visits, respectively. User engagement was highest for "Flats for sale in Thrissur" (24,802 engagements) and "Luxury 2/3 BHK Flats and Apartment for sale in Thrissur" (24,016), followed by "Best Flats and Apartments in Kerala" (18,258). The user base was primarily from India (83,814 users), but there was also significant interest from the United States (4,097), UAE (1,895), Canada (1,410), Qatar (919), the UK (459), and Saudi Arabia (356). This data suggests opportunities to enhance organic and referral traffic through improved SEO and content marketing and to capitalize on high user engagement in Thrissur and Kerala with targeted campaigns.
In 2023-2024, Olive Builders' Google Analytics data shows a robust increase in Paid Search traffic, reaching 147,945 visits, with Direct traffic at 7,618 visits and Organic Search at 4,181 visits. Organic Social and Referral traffic also saw significant growth, contributing 3,824 and 2,156 visits respectively, while Organic Video added 1,200 visits. User engagement was notably high for listings such as "Flats for Sale in Kakkanad" (69,157 engagements) and "Flats for Sale in Thiruvalla" (67,943 engagements), indicating strong interest in these areas. Geographically, India remained the primary market with 148,874 users, alongside substantial interest from Oman, Saudi Arabia, the United States, and emerging interest from Poland and Canada. This data suggests opportunities for Olive Builders to leverage its strong traffic sources and engagement metrics through targeted marketing strategies, especially focusing on high-interest locations and expanding international outreach efforts.
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