The Story Of Ensure Group Of Companies

Who is the client? Ensure Group Of Companies

A reputable business in Dubai, Ensure Group Of Companies provides specialised services in pest control, cleaning, and food safety. They intended to generate leads through Google as they are one of the best pest control and food safety service providers with a solid reputation worldwide. Their business objectives included increasing their website's traffic and becoming the top provider of high-quality professional services in Dubai and worldwide. They also aimed to increase their internet presence through organic search. Discover how our digital marketing specialists created and put into practice a special solution for Ensure in the UAE.

Client Requirements

• Building a distinctive website to establish a digital presence
• Increased organic traffic
• Improved ranks on search engine results page
• Become recognized as a leading brand
• Employing social media to develop a visual identity.

Our Digital Marketing Strategy For Ensure Group Of Companies

With a location in Dubai, Ensure can provide highly skilled services to internationally known businesses like five-star hotels, manufacturing firms, trade firms, and many other governmental and non-governmental industries. They needed to boost their marketing plan to achieve the success they were hoping for, and Techpullers stepped in to help. With a well-designed website and a few well-planned SEO tactics, we were able to give Ensure what they needed.

• Our first goal was to create a special website with distinct pages for each of their services—pest control, cleaning services, and food safety.
• We made the website user-friendly by making it easy for people to navigate and by including CTAs, phone numbers, and contact forms that make it easier for them to take action.
• We concentrated on highly relevant terms, primarily broad match modifiers, phrase match, and exact match keywords. These keywords included: “pest control dubai”, “ac duct cleaning dubai”, “kitchen duct cleaning dubai” and “water tank cleaning dubai”.
• Technical optimisation was carried out to make the website user-friendly, responsive, and quick to load.
• The addition of a location, map, CTAs, contact form, and details.
• Our off-page optimization strategy is mostly focused on obtaining high-quality backlinks naturally through techniques like guest posting and inclusion in directories.
• On each major social media network, we set up profiles for Ensure.
• In order for Ensure to update content on important subjects, a blog area was introduced.

RESULTS

Ensure Cleaning Services

Google Analytics data for the first three months reveal that direct traffic is the primary source of visits, highlighting strong brand recognition and a loyal customer base. Referral traffic indicates some external website influence, while lower organic search traffic suggests a need for improved SEO strategies to increase visibility. In terms of user engagement, high interaction numbers for key landing pages demonstrate their effectiveness in attracting and retaining visitor interest, with "Best Cleaning Services In Dubai" being particularly successful due to its appealing and relevant content. Other services like water tank cleaning, AC duct cleaning, and kitchen hood cleaning also saw significant engagement, indicating diverse service interest among visitors. Regarding user attributes, the data shows a significant portion of visitors from India, the UAE, and China, reflecting a strong local market presence and growing international appeal, presenting opportunities for further market expansion and targeted marketing efforts.