Dragonstar Shipping is an established leader in the industrial packing and moving sector, with its headquarters located in Dubai. Since its establishment in 2012, Dragonstar has established a notable name thanks to its quality management system's coveted ISO 9001:2015 accreditation and a staff led by professionals certified by CTU. They are well-known for their proficiency with large-scale moves and high-end industrial moving services, and they put sustainability, safety, and security first in everything they do. Dragonstar's dedication to innovation drives them to consistently incorporate state-of-the-art technology into their operations, guaranteeing effectiveness and quality at all times. As their company grew, it became clear how important the digital environment had become for supporting expansion. This insight prompted Dragonstar to look for an experienced digital marketing partner and in the vast expanse of search engine results pages (SERPs), found Techpullers. Let’s take a look into Dragonstar's journey of digital transformation, and see how their collaboration with Techpullers propelled them towards establishing a strong online presence and put them on a trajectory of brand growth and success.
When Dragonstar approached Techpullers for support, they were very enthusiastic about wanting to make a name for themselves online. Due to their expanding business as well as consumer trends, they had realised how important it was to have a strong digital influence. To create a customised roadmap for digital expansion, our marketing team methodically documented their requirements, goals, and future desires. Their main requirements included:
Once our digital marketing strategists understood Dragonstar's requirements, they started working on the roadmap and plan. Beginning with in-depth research on the market and competition, we made sure to have informed decision-making to help them reach their objectives. Highlights of our digital marketing strategy included:
In terms of user interaction and online presence, Dragonstar saw encouraging results in the first three months. With 211 visits, organic search emerged as a substantial contributor, demonstrating the value of search engine presence. With 179 visits, direct search came in second, indicating that people who were already familiar with the brand or were actively looking for its services were directly involved. Twenty visits were a result of referrals, demonstrating the influence of outside sources on website traffic. Nine visits came via social media platforms, indicating early attempts at participation on these networks. Examining user attributes, individuals from the UAE accounted for 129 visits, followed by India (92) and the US (50), China (35), and the United Arab Emirates (129). This distribution is a reflection of Dragonstar's expanding appeal and worldwide reach.
Dragonstar had notable expansion in both its online presence and user interaction during the course of its first year of operation. Direct search came in second with 1,257 visits, showing excellent brand recognition and active user involvement. Organic search accounted for 1,351 visits, making it the main source of traffic. While social media platforms accounted for 53 visits, indicating early attempts at social media interaction, referrals provided 106 visits, demonstrating the influence of outside sources in bringing visitors to the website. When looking at user attributes, it was found that 918 visits came from the UAE, followed by 437 visits from India, 391 visits from the US, 157 visits from China, and 116 visits from Finland. This indicates that Dragonstar is becoming more and more popular around the world.
During the current 2023–2024 period, Dragonstar has demonstrated strong online performance and user engagement. With 1,550 visits, organic search still ranks first, closely followed by direct search (797 visits), which suggests ongoing user engagement and brand awareness. With 104 visits coming from referrals, the impact of outside sources on driving traffic to the website is evident. The 32 visits from organic social platforms are indicative of continued attempts to participate on social media. Looking at user attributes, the United Arab Emirates accounts for 1,127 visits, which is the largest number of visitors. The US comes in second with 345 visits, followed by India with 282 visits, China with 138 visits, and Russia with 63 visits. These figures demonstrate how popular Dragonstar is around the world and how it can keep growing with a diverse and engaged audience.
Thanks to Techpullers, Dragon Star Shipping now leads in online searches. Their SEO strategies brought us to number one in Dubai's logistics market.
Anil MT
Google Review
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