The Story of Dragonstar Shipping
Dragonstar shipping is a Dubai-based Industrial Packers and Movers. Dragonstar has an ISO 9001:2015 certified quality management system and its operations are headed by CTU certified professionals. They have been a known name in the Industry since 2012 and have been part of the relocation and reinstatement of entire campuses and high-priority industrial moving services. They are a team that prioritizes safety, security, and sustainability. They always try to use cutting-edge technology and bring innovation into their work. As Dragonstar started growing, they understood the necessity of having a digital presence to boost their growth. This is when Dragonstar decided to look for a strong digital marketing partner and found out Techpullers on the SERP. Take a look at how Dragonstar established a digital presence and started its journey of growth as a brand with Techpullers.
Client Requirements
Dragonstar wanted to make a name for itself in the digital space. When they approached Techpullers, they did not have much of a digital presence. So, our marketing team gathered their business goals, requirements, and vision for the future to create the perfect roadmap for digital growth. Their primary requirements included:
- Creating a digital presence through a unique website
- Drive organic traffic to their website
- Higher SERP rankings
- Top in location-based and local search
- Establish as a strong brand
- Create a brand persona through social media
The Solution
Once we gathered the requirements from Dragonstar, our digital marketing strategists started creating the roadmap and plan for achieving their business goals. We always start by conducting proper market studies and competitor analysis. Once we have done the necessary research, we move on to the planning stage.
Website
To establish an online presence, we started by creating a website for Dragonstar.
Custom Made
Dragonstar wanted to establish itself as a brand. They wanted an SEO-friendly website to get maximum organic traffic So, a custom-made website is the best option. Dragonstar Website was created using HTML and CSS.
Professional Design
Their primary customers are other businesses. So, the website needed a professional design, touch, and layout. We provided them with various prototypes that suit their requirements. We used the design that they approved to create the website.
Responsive and Scalable
We created the website using responsive design and ensured scalability to accommodate growth. The design ensures that the website is fast and optimized on any device. We used clean and SEO-friendly code throughout development.
User Friendly
Dragon star’s website has a simple and easy-to-use design, highlighting their services, projects done, achievements and accreditations. These are important in their service area as the clients will be looking for proof of authenticity.
SEO
We ensured that the Dragonstar website was created following the best SEO practices.
Keyword Research
We have done thorough keyword research to find the keywords that Dragonstar needed to rank for. They had provided their suggestion and we decided on around 25 keywords that were right for their business. Some of the keywords that Dragonstar wanted to rank for were
- “Packers and movers Dubai”
- “international movers Dubai”
- “warehousing cargo Dubai”
- “Container lashing”
On-Page SEO
We took care of the aspects related to on-page SEO, while we developed the website. All the technical optimization was done. The content, images, and texts on the page were optimized with alt texts and keywords. We also optimized the website for location-based search. We also added a blog section to keep the website fresh and updated.
Off-Page SEO
We took care of the aspects related to on-page SEO, while we developed the website. All the technical optimization was done. The content, images, and texts on the page were optimized with alt texts and keywords. We also optimized the website for location-based search. We also added a blog section to keep the website fresh and updated.
Social Media
We created profiles for Dragonstar on various social media websites like Facebook, Instagram, Twitter, and LinkedIn. We schedule regular posts on these platforms and we intend to create a strong customer base through engagement.
GMB
GMB or Google My Business listing is very important for local search. In a city that is a paradise of businesses like Dubai, coming up on local search is very important even for B2B businesses. So, we created and optimized the GMB profile for Dragonstar. We provided the right contact information, images, location and updated it regularly.
Results
The website has a high loading speed, responsiveness, and user-friendly design. We have just done the creation and SEO for the Dragonstar website. The SERP rankings are showing gradual improvement. Through continuous monitoring, analytics, optimization, and Off-page SEO efforts, results will be visible in a few months.
For keywords like “Wooden boxes and crating Cargo Dubai”, “Cargo Multi wrapping Preservation Dubai” and “lashing and securing cargo Dubai”, we are ranking first.
