THE STORY OF Brilliant Interiors - Kochi, Kerala

Project Overview for Brilliant Interiors

Leading the way in Kochi's ever-changing interior design scene, Brilliant Interiors skillfully combines cutting-edge technology, timeless tradition, and modern sophistication. Being one of the best design businesses in the city, they skillfully combine Kerala's rich cultural heritage with contemporary elements and concepts. Aware of how the internet world was changing, Brilliant Interiors set out on a strategic approach to strengthen its web presence and establish itself as one of Kochi's top interior design companies. Their main goals were to increase website traffic significantly, improve visibility in organic search results, and leverage Google's lead generation capabilities. To achieve these goals, Brilliant Interiors sought Techpullers' assistance for a thorough reworking of their marketing plan. Through this partnership, a customised digital solution was created and carefully designed to align with the goals and unique brand of Brilliant Interiors. Our expertise in digital marketing turned into a vital asset that allowed Brilliant Interiors to reach new heights and became a crucial ally in their pursuit of expansion and recognition in the sector. The redesigned approach improved Brilliant Interiors' internet visibility and established them as a reliable partner, which greatly aided in their impressive rise in the competitive field of interior design.

Client Requirements

The website had a lot of trouble being discovered online and didn't rank for any of the tough keywords it tried. The appropriate positioning of other heading tags and on-page features like H1 tags were disregarded, along with even the most fundamental optimisation techniques. Most importantly, very few essential keywords were used in the material, which reduced visibility even more. Furthermore, the website's accessibility and usability were compromised by the absence of mobile-friendly design elements and poor mobile optimisation. The situation was made worse by fundamental problems with the website, including noticeably sluggish loading times. Off-page optimization was equally neglected since no backlinks were built, which diminished the power of the page and domain. Furthermore, the Google My Business (GMB) profile was overlooked missing out on local search chances because it was not displayed in the map pack for primary searches. The main requirements of Brilliant Interiors included:

• Creation of an easily accessible website with eye-catching graphics and informative, rich information to establish a strong online presence.
• Gaining a prominent position on search engine results pages to increase visibility and reach new clients.
• Improving credibility and authority by judiciously utilising a variety of digital marketing strategies.
• Maintaining active social media platforms with eye-catching material to promote increased engagement and brand awareness.
• Implementing a proper Google My Business profile to connect and target local audience segments.

Techpuller’s Digital Marketing Strategy For Brilliant Interiors

We meticulously developed an SEO plan for Brilliant Interiors - Kochi that was specifically adapted to meet their specific demands in order to support their main goals of increasing their online exposure, reputation, and brand awareness. Our group completely redesigned the website, carefully fine-tuning every element to satisfy search engine algorithms as well as human preferences. The strategy included:

• We created a website for Brilliant Interiors that highlighted their accomplishments and extensive background. Our ideas were refined iteratively, taking into account the client's input to make sure the themes, fonts, navigation, and general site structure were all in line with their preferences.
• To properly communicate Brilliant Interiors' brand message online and actively engage users, our content team carefully created captivating calls-to-action, meta-descriptions, and website content.
• Intensive keyword research was done to find and rank industry-relevant terms for Brilliant Interiors, like "best interior designers in Ernakulam" and "best interior designers in Kochi," improving their visibility in search results.
• We improved headings, titles, text, and image content using extensive on-page SEO strategies to raise Brilliant Interiors' search engine ranks and increase organic traffic to their website.
• By giving technical optimisation top priority, we made sure Brilliant Interiors' website loaded quickly and was responsive on all devices, providing users with a seamless online experience.
• Our goal in social media marketing was to increase Brilliant Interiors' audience engagement and brand recognition by using focused techniques. Insightful material was shared on Brilliant Interiors' social media channels regularly, creating a brand community and encouraging deep involvement.
• We used guest posting and inclusion in niche directories, among other organic link-building techniques, to increase Brilliant Interiors' web authority. Through these efforts, their website received targeted traffic in addition to an increase in search engine ranks.

Results

During the first three months following the launch of the Brilliant Interiors website, our focus on organic search results produced encouraging numbers. A good amount of interest in our services was reflected in the 456 new organic searches we saw. Further encouraging data came from our user interaction metrics: 1,905 people expressed interest in finding the "best interior designer in Kerala." Examining user details, we found 315 individuals from India, 44 from the US, and 17 from the UAE, indicating an improved online presence.