The Story Of AVD Contracting

Who is the client? AVD Contracting

A well-known building and interior design firm, AVD Building Contracting provides fit-out and villa remodelling services in India and the United Arab Emirates. Established in 1974 by Mr Ahmed Kutty Haji, AVD Contracting offers its services to a variety of businesses, including those in the hotel, retail, hospitality, and other sectors as well as for residential and commercial buildings. The diverse and skilled designers and project managers at AVD Contracting make use of the best materials, trends, and innovations to bring both commercial and residential settings to life. The company has earned a reputation for offering cutting-edge design solutions of the highest calibre. AVD Contracting sought to increase its prospects in the industry by implementing an effective digital marketing strategy. For this, they approached Techpullers and sought a marketing strategy that would improve their online presence. Here are the ways our team can up with a solid marketing scheme for AVD Contracting.

Client Requirements

AVD Contracting had a website that had all the information, but it was not optimised for SEO nor was it very user-friendly. To help them achieve their goal of having a better reach towards potential clients, our team held discussions with the authorities at AVD for a better understanding of their services. Once this was done, we came up with an SEO-oriented marketing strategy for AVD.

The main requirements that AVD Contracting had were:

• An attractive, user-friendly webpage with the necessary information and catchy designs.
• Rank high in first-page search results to broaden client reach.
• Build trustworthiness and brand image through different marketing strategies.
• Use social media to reach out to more clients with their enticing services.

Our Digital Marketing Strategy

AVD needed to become known as a provider of high-quality fit-out and renovation services through their internet presence. Our team determined that a marketing strategy consisting of SEO, SEM and Social Media Marketing was the solution AVD Contracting was looking for. After carefully looking into the demands of the market as well as their major competitors, we established a marketing strategy that would help AVD Contracting.

• Once the required information was acquired, our team got to work on building a website that would be an improved version of the existing one. We made sure to include details of services as well as provide details of completed projects.
• Our designers made sure that the website would be attractive, informative and user-friendly while sticking firmly to SEO-friendly practices.
• Our content development team also worked on developing the appropriate CTA’s, meta-descriptions and content that would then get integrated with the website pages for maximum effect.
• After thorough research, our SEO analysts fixed upon a list of keywords that AVD Contracting will have to rank higher for. These keywords included “fit out contractors dubai”. “home renovation companies dubai”and “interior fit out dubai”.
• The website has received technical optimization to make it more user-friendly, responsive, and faster to load.
• We also created a GMB listing profile and optimised it by providing accurate information and upholding its consistency online.
• We encouraged regular posting and communicating with users on various social media platforms. We encouraged the AVD staff to interact with customers and respond to their inquiries.
• Through organic link-building techniques like guest posting and inclusion in specialised directories, our SEO team is also concentrating on acquiring high-quality backlinks.

RESULTS

During the first three months, AVD Contractors attracted a total of 243 visits from various sources, with direct traffic (108) being the highest, indicating many visitors accessed the website by directly entering the URL or using bookmarks. Organic search traffic (75) was the second highest, demonstrating effective search engine visibility. Additionally, referrals (35) and organic social (20) contributed to the traffic, while unassigned sources accounted for the remaining 5 visits. Key landing pages saw significant engagement, particularly "The Best Renovation & Interior Fit Out Company In Dubai," which garnered 657 interactions, and "Experienced Office Fit-Out Company In Dubai," which attracted 117 interactions, highlighting the effectiveness of the content and its relevance to visitors. Geographically, most visitors were from the United Arab Emirates (116), reflecting the local relevance and appeal of AVD Contractors' services. There was also notable interest from India (72) and the United States (16), indicating a broader international appeal of the company's offerings beyond its primary market.