Digital Marketing & SEO Success Abate Al Salama Institutions, Kerala

Who is the client?

Abate Al Salama Institutions

Project Overview for Abate Al Salama Institutions

Located in Kerala, India, the Abate Group of Institutions is a distinguished learning institution that is well-known for its wide range of courses including subjects like architecture, fashion design, interior design, optometry, and management. It has gained recognition over time for providing its students with excellent instruction and training, making it a highly sought-after location for people looking to advance their knowledge in these fields. Devoted to continuous improvement, the school periodically expands the range of programmes it offers and introduces innovative programmes to meet the dynamic needs of the professional sphere. This also meant that they needed to expand their brand image and reach. Thats was when Abate Group of Institutions decided to partner with Techpullers to revamp its marketing strategy, aiming to broaden its digital reach. The enhanced approach focused on key objectives such as boosting website traffic, enhancing visibility in organic search results, and optimizing lead generation on social media platforms. Beyond elevating the institution's online footprint, the redesigned strategy also solidified its reputation as a trusted educational provider. This strategic shift played a pivotal role in the institution's rapid ascent within the fiercely competitive educational landscape.

Client Requirements

Even with their best efforts to become more visible online, the Abate Group of Institutions had trouble ranking for competitive keywords in the education sector. The institution's website also lacked appropriate search engine optimisation, which cost them opportunities to target relevant keywords and improve their organic search results. Neglecting essential parts of on-page optimisation, like header tags and H1 tags, resulted in a deficiency of relevant search terms and reduced exposure. Additionally, a conspicuous lack of backlinks indicated a lack of off-page optimisation activities intended to support the authority of the page and domain. Furthermore, there were possibilities lost to improve search engine visibility and click-through rates because the meta descriptions were not sufficiently optimised.The Abate Group of Institutions addressed the situation by outlining several key objectives to deal with these issues:

• Creating an engaging website with instructional material and eye-catching graphics in order to build a strong online presence in the educational field.
• Making sure that search engine results pages are visible in order to raise awareness and draw in potential students looking for educational services.
• Boosting authority and trust by applying a variety of digital marketing techniques methodically.
• Keeping important information updated on social media profiles to encourage dialogue and improve brand identification among online users.

A New Strategy For Abate Group Of Institutions

In order to improve the Abate Group of Institutions' online presence, brand awareness, and general exposure, a strategic SEO approach was carefully designed to meet its unique needs. The comprehensive approach comprised a complete overhaul of the website, meticulously fine-tuning each element to conform to search engine algorithms and user preferences. Key components of the approach included:

• Developing unique landing pages for every course offered, providing vital information about the location, amenities, faculty biographies, business hours, and unique programmes that are offered.
• Including location-specific keywords in the content of the website to increase visibility. For example, incorporating terms such as "best university in Kozhikode" or "business studies courses in Kozhikode"
• Adding schema markup so that search engines can recognise and show important information (such as address, phone number, and operating hours) in search results.
• Incorporating location-specific keywords into meta titles and descriptions to increase click-through rates from search results.
• Generating informative blog entries or articles emphasising campus-specific events, successes, or newly established programs to educate potential students and enhance local search engine ranking.
• Supporting local SEO attempts by appropriately listing them in local directories and assuring uniformity of the institution's name, address, and phone number across all citations.
• To increase each campus's authority and relevance in local search results, cultivate trustworthy backlinks from nearby companies, media, and community websites.

RESULTS

During the first four months, from October 2023 to February 2024, the performance of ABATE Group of Institutions in Google Analytics shows a combination of user attributes, user engagement metrics, and organic search results. There were 1,349 new users and 172 returning users in the domain of organic search results. There were also 764 new organic searches, 388 direct searches, 131 sponsored searches, 46 organic social referrals, and 19 referrals from other sources. The search phrases "Abate Group of Institutions," "Optometry Courses in Kerala," and "B.Arch College in Malappuram, Kerala" drew 1,399, 525, and 342 viewers, respectively, in terms of user engagement. Regarding user demographics, 1,087 users were from India, 47 from the United Arab Emirates, and 105 from the United States. The above results show a positive growth range for Abate Group of Institiutions in the digital sphere.