THE STORY OF Abate Al Salama Eye Hospital, Kerala

Who is the client?

Abate Al Salama Eye Hospital

Project Overview for Abate Al Salama Eye Hospital

Abate Eye Hospital is the most prestigious eye care facility in Kerala and is well-known for having the best standards in the area. With a focus on quality, the hospital offers a broad spectrum of exceptional eye care services performed by highly qualified healthcare professionals. Abate Eye Hospital fosters an environment that places the greatest emphasis on delivering the best standard of care through its state-of-the-art facilities and steadfast dedication to patient well-being. Presented as a super-speciality tertiary care centre, Abate AS is dedicated to providing highly qualified ophthalmology treatments while maintaining accessibility without lowering the quality of care. Abate Al Salama collaborated with Techpullers to rework its marketing strategy in an effort to expand their reach through digital marketing. The main goals of the improved approach consisted of increasing website traffic, improving visibility in organic search results, and maximising the lead-generation potential of social media platforms. In addition to increasing the hospital's online presence, the redesigned approach reinforced its standing as a reliable healthcare provider, which encouraged its quick rise in the very competitive healthcare industry.

Client Requirements

The Abate Al Salama website struggled to rank for competitive keywords in the eye care business despite significant efforts to increase internet awareness. Additionally, the website's content was not properly optimised for search engines, which resulted in missed opportunities to target relevant terms to improve organic search results. Important on-page optimisation components, such as header tags and H1 tags, were disregarded, which led to a lack of pertinent keywords and decreased visibility. Furthermore, a noticeable absence of backlinks was seen, suggesting a deficiency in off-page optimisation activities aimed at strengthening page and domain authority. Additionally, the website's meta descriptions were not properly optimised, which resulted in lost opportunities to improve search engine visibility and click-through rates.

Abate Al Salama identified several important objectives for tackling these issues:

• Building a user-friendly website with eye-catching photos and educational material to create a strong online presence in the eye care sector.
• Obtaining a prominent position on search engine results pages to raise awareness and draw in new customers looking for eye care services.
• Boosting credibility and authority by systematically implementing different digital marketing strategies.
• Keeping social media sites updated with plenty of interesting information to promote more conversation and raise brand recognition among online users.

Digital Marketing Strategy for Abate Al Salama

To improve Abate Al Salama Eye Hospital's internet presence, brand, and general recognition, we methodically developed an SEO approach to suit its unique requirements. Our team started a complete redesign of the website, carefully perfecting every component to make it responsive to user preferences and search engine algorithms. The overall approach consisted of:

• Design customised landing pages for every branch with all the information they need, including the location, facilities, doctors on call, hours of operation, and any unique services they provide.
• To improve exposure, use location-specific keywords into the content. For example, include keywords such as "best eye hospital in Calicut" or "Calicut cataract surgery" for a branch located in Calicut.
• Add schema markup to every branch page so that search engines can identify and provide important information (such as address, phone number, and operating hours) in search results.
• Create a Google My Business (GMB) listing for every branch, making sure that the name, address, and phone number (NAP) on the website are accurate.
• Add relevant branch photographs and services to the listings to make them more appealing.
• Improve click-through rates from search results by utilising location-specific keywords in the meta titles and descriptions of each branch page.
• Create educational blog entries or articles that highlight branch-specific activities or recently launched services to educate prospective clients and increase local search engine presence.
• To support local SEO efforts, ensure that each branch is accurately listed in local directories and that the NAP information is consistent across all citations.
• Acquire trustworthy local backlinks from sites close to each branch by utilising relationships with local businesses, local newspapers, and community websites.

RESULTS

Google Analytics performance results for Abate Al Salama Eye Hospital showed encouraging results throughout the first three months after implementing the new marketing strategy. The hospital gained 2.8K new users in the area of organic search results, demonstrating a significant presence in the online community. An additional measure of success was provided by user involvement, with 4,057 visitors specifically searching for "Eye Hospital in Kerala" and 1,190 viewers looking for the "Best Eye Specialist Doctor in Kerala." Analysing user characteristics, the geographic distribution revealed significant engagement: 2,298 users were in India, 111 in the United Arab Emirates, and 95 in the United States. These data point to Abate Eye Hospital's strong online presence and user involvement in a variety of geographic areas, providing a solid basis for the hospital's future growth and visibility.