Call whatsapp
Abate Al Salama Eye Hospital

THE STORY OF Abate Al Salama Eye Hospital, Kerala

Who is the client?

Abate Al Salama Eye Hospital

Project Overview for Abate Al Salama Eye Hospital

Abate Eye Hospital is the most prestigious eye care facility in Kerala and is well-known for having the best standards in the area. With a focus on quality, the hospital offers a broad spectrum of exceptional eye care services performed by highly qualified healthcare professionals. Abate Eye Hospital fosters an environment that places the greatest emphasis on delivering the best standard of care through its state-of-the-art facilities and steadfast dedication to patient well-being. Presented as a super-speciality tertiary care centre, Abate AS is dedicated to providing highly qualified ophthalmology treatments while maintaining accessibility without lowering the quality of care. Abate Al Salama collaborated with Techpullers to rework its marketing strategy in an effort to expand their reach through digital marketing. The main goals of the improved approach consisted of increasing website traffic, improving visibility in organic search results, and maximising the lead-generation potential of social media platforms. In addition to increasing the hospital's online presence, the redesigned approach reinforced its standing as a reliable healthcare provider, which encouraged its quick rise in the very competitive healthcare industry.

Client Requirements

The Abate Al Salama website struggled to rank for competitive keywords in the eye care business despite significant efforts to increase internet awareness. Additionally, the website's content was not properly optimised for search engines, which resulted in missed opportunities to target relevant terms to improve organic search results. Important on-page optimisation components, such as header tags and H1 tags, were disregarded, which led to a lack of pertinent keywords and decreased visibility. Furthermore, a noticeable absence of backlinks was seen, suggesting a deficiency in off-page optimisation activities aimed at strengthening page and domain authority. Additionally, the website's meta descriptions were not properly optimised, which resulted in lost opportunities to improve search engine visibility and click-through rates.

Abate Al Salama identified several important objectives for tackling these issues:

Digital Marketing Strategy for Abate Al Salama

To improve Abate Al Salama Eye Hospital's internet presence, brand, and general recognition, we methodically developed an SEO approach to suit its unique requirements. Our team started a complete redesign of the website, carefully perfecting every component to make it responsive to user preferences and search engine algorithms. The overall approach consisted of:

RESULTS

Google Analytics performance results for Abate Al Salama Eye Hospital showed encouraging results throughout the first three months after implementing the new marketing strategy. The hospital gained 2.8K new users in the area of organic search results, demonstrating a significant presence in the online community. An additional measure of success was provided by user involvement, with 4,057 visitors specifically searching for "Eye Hospital in Kerala" and 1,190 viewers looking for the "Best Eye Specialist Doctor in Kerala." Analysing user characteristics, the geographic distribution revealed significant engagement: 2,298 users were in India, 111 in the United Arab Emirates, and 95 in the United States. These data point to Abate Eye Hospital's strong online presence and user involvement in a variety of geographic areas, providing a solid basis for the hospital's future growth and visibility.

First Three Months

user acquisition for first three months
User engagement for first three months
User demographics for first three months

 User acquisition for first three months

User engagement for first three months

User demographics for first three months

First Year

Abate Eye Hospital website showed a significant digital footprint in its first year of operation. In addition to 647 direct searches and 52 sponsored searches, the organic search results showed an astounding 2,524 fresh organic searches, highlighting the hospital's diverse online presence. Furthermore, 3,902 referrals and 308 organic social searches supported the all-encompassing user interaction strategy. Remarkably high user interaction metrics were also observed, with 43,265 viewers looking for information about "Eye Hospital in Kerala" and 4,025 viewers looking for "Best Eye Specialist Doctor in Kerala." When analysing user demographics, the hospital was able to draw in a sizable number of users from various countries, including 38,571 in India, 914 in the United Arab Emirates, 628 in the United States, 295 in Saudi Arabia, and 282 in Qatar.

User acquisition for the first year
User engagement for the first year
User demographics for the first year

User acquisition for the first year

User engagement for the first year

User demographics for the first year

Nov 2023 - Feb 2024

Abate Eye Hospital continues to build its success in the digital realm. With 3,677 new organic searches, 1,054 direct searches, and 1,045 sponsored searches, the organic search results show a noticeable boost and indicate the hospital's diverse online presence. In addition, 3,709 referrals and 762 organic social searches supported this approach. The user engagement metrics showed that 10,460 viewers were interested in learning more about the "Best Eye Clinic in Kerala," 4,128 viewers were looking for information about the "Best Eye Hospital in Calicut, Kozhikode," and 2,924 viewers searched for "Eye Hospital in Kannur." The hospital continues to draw a sizable online audience based on user attribute analysis; with 8,808 users in India, 420 users in the UAE, 229 users in the US, and 170 users in Saudi Arabia.

User acquisition for Nov 2023 - Feb 2024
User engagement for Nov 2023 - Feb 2024
User demographics for Nov 2023 - Feb 2024

User acquisition for Nov 2023 - Feb 2024

User engagement for Nov 2023 - Feb 2024

User demographics for Nov 2023 - Feb 2024

Client Testimonial

Techpullers has significantly improved Abate Hospital's online visibility, effortlessly handling our SEO needs. Their expertise brought us quick, notable results.

Owner

Abate Hospital

We are located in Infopark , Kochi

Our Office