Call whatsapp


Ensuring information is accessible and discoverable is crucial in the digital world of websites and online content. The XML sitemap is a key tool in website creation and search engine optimization (SEO). It acts like a roadmap for search engines, guiding them to all the important pages on a site, ensuring that no vital content is missed or left unindexed. Much like the strategic approach taken by experts in SEO services, an XML sitemap aims to enhance a website's performance and visibility in search engine results. It's what search engine crawlers look for to understand a site's structure and find all its pages. Without a sitemap, search engines might only discover a fraction of a site, missing out on crucial pages. Therefore, a well-organized XML sitemap is essential for SEO, as it increases the chances that all relevant pages will be indexed and displayed in in search results, leading to increased organic traffic and improved keyword rankings.

What is an XML Sitemap?

An XML sitemap is a file that provides a navigational and structural explanation of a website to search engines. It includes a list of significant URLs and details about each website. Large websites, recently created websites, and websites with dynamic content all benefit from this tool's assistance in effective crawling and indexing. It helps websites appear more prominently in search engine results by ensuring that all important pages are indexed. It's important to understand that an XML Sitemap is different from an HTML Sitemap, which is intended to make it easier for users to browse a website. The XML Sitemap is not intended for regular users and is just intended for search engines.

A list of URLs with optional metadata, such as the most recent modification date, the frequency of changes, and the priority of each page in relation to other pages on the website, are included in the XML Sitemap. Search engines use this metadata to determine how important and recent each page is and how frequently they should review and update their index. Large, content-heavy websites, those with substantial archives, and pages with poor linking all benefit significantly from this technology. Implementing an XML Sitemap boosts a website's overall SEO strategy and increases its exposure in search engine results.

Why XML Sitemaps Matter in SEO

By guaranteeing that search engines can quickly find and index all of a website's vital material, XML sitemaps play a significant role in search engine optimisation (SEO). Although XML Sitemaps do not directly affect a website's search rankings, they are essential for assisting search engines in discovering, crawling, and indexing content that might otherwise go unnoticed. A site's overall search engine rankings and visibility in search results are indirectly boosted by XML Sitemaps, which make it easier for content to be found and indexed effectively. XML Sitemaps are important for SEO for the following main reasons:

Improved Crawl Budget

Search engines have crawl budgets, which specify the number of pages they can crawl in a given amount of time, which can be optimised through the use of XML sitemaps. Utilising the crawl budget wisely becomes essential for larger websites with multiple pages to prevent indexing delays. Search engine crawlers receive signals and guidance from XML sitemaps, ensuring that important pages are prioritised for crawling. As a result, the website has more effective crawling, quicker indexing of new content, and enhanced search engine exposure.

Comprehensive Indexing

Despite improved navigation and internal linking, crawling might overlook certain pages. XML sitemaps address this problem by offering an organised list of all necessary URLs, including deep, orphaned, and dynamically generated information. This ensures that all important pages are found and indexed, improving their chances of showing up higher in pertinent search results. Additionally, XML sitemaps enable website owners to verify their robots.txt and noindex tags, further optimising the indexing procedure.

Error Identification

XML sitemaps help identify all intended URLs on websites, making it easier to find broken links and duplicate material. The result is prompt corrective measures to improve user experience and search engine visibility. Additionally, they aid in identifying pages that have been prevented from being indexed, ensuring that important content is not unintentionally left out. Webmasters can improve internal linking to increase crawl efficiency and boost indexation by analysing crawl trends through XML sitemaps.

Faster Indexing

Due to their limited resources, search engines must prioritise their crawling efforts to effectively index the large amount of content that is available online. As a result, they usually give top importance to well-known, authoritative websites with valuable and frequently updated information. Newer or less well-known websites can profit greatly from XML sitemaps to hasten the indexing process and increase their visibility in search engine results. Even though XML sitemaps could accelerate the indexing procedure, they cannot provide instantaneous or preferred ranking.

Content Discovery

A website can be any size, and some are rather huge and complex, with multiple pages and a complex hierarchical structure. These pages are located several levels below the homepage or primary landing pages of such websites since the content on them is frequently buried deep within their hierarchical structure. These websites must have XML sitemaps because they give search engine crawlers a clear path to follow so they can find and understand the entire website's structure.

Content Updates

Website owners provide XML sitemaps as files to search engines. They provide a comprehensive list of all the website's URLs, assisting crawlers in quickly finding and indexing the content. XML sitemaps aid in maintaining current and relevant search results by quickly informing search engines about revisions and new information. The indexing and visibility of a website can be improved by regularly updating and maintaining the sitemap.

How to Create an XML Sitemap

The effective discovery and indexing of your website's content by search engines, which helps to increase your site's visibility in search results, is made possible by the creation and maintenance of an XML Sitemap. A number of steps must be taken in order to create an XML sitemap, and these stages can be completed manually or with the aid of different tools and plugins. To make an XML Sitemap for your website, follow these steps:

Understand the XML Sitemap Protocol

Learn about the XML Sitemap protocol. Search engines can better index the material of your website since it follows a standardised format that they can comprehend. For reference, you can see the official protocol documents online.

Plan your Sitemap:

Prepare your sitemap by choosing the pages you wish to include before generating the XML version. It should typically include all of the necessary pages, including the homepage, significant categories, product or service pages, blog articles, and any other pages you want indexed.

Use Online Sitemap Generators:

Utilising online sitemap generator tools is among the simplest ways to produce an XML sitemap. Online, you can choose from a number of free and paid solutions. Among the most well-known are:

  • You can generate XML Sitemaps for up to 500 pages. Simply type in the URL of your website, make any necessary adjustments, and download the resulting XML Sitemap.
  • Yoast SEO (WordPress Plugin): If you use WordPress to power your website, you can use the Yoast SEO plugin to automatically create XML Sitemaps for the content on your site.
  • Screaming Frog SEO Spider: This is a desktop application that comes in both free and paid editions. You can crawl up to 500 pages in the free edition, which makes it appropriate for small websites.

Manual XML Sitemap Creation:

You can make use of either a text editor or an XML editor to construct the XML Sitemap manually if you wish. Observe the requirements of the XML Sitemap protocol, which calls for the use of XML tags to organise the sitemap's content.

Here's a simple example of what an XML Sitemap might look like:

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="">
    <!-- Add more URLs for other pages -->

In the above example, each URL is enclosed within the <url> tag, and the actual URL is specified within the <loc> tag.

Save and Upload:

Once you have your XML Sitemap prepared for use, save it with a '.xml' extension (for example, sitemap.xml). Once you have saved it you can upload it to your website's root directory. If your website is, for instance, the sitemap should be found at

Submit Sitemap to Search Engines:

You must submit your XML Sitemap using the webmaster tools of the relevant search engine in order for search engines to be able to find it. You could, for instance, use Bing Webmaster Tools for Bing, Google Search Console for Google, etc. This step will make it easier for search engines to find and index the content of your website.

Submitting Your XML Sitemap to Search Engines

To help search engines find and index your website's information more effectively, you should submit your XML Sitemap to the search engines. Here is an instructional guide for submitting your XML Sitemap to some well-known search engines:

Google Search Console

  • Log into your Google Search Console (formerly Google Webmaster Tools) account.
  • Choose the website for which you wish to submit an XML sitemap for the property.
  • Click on "Sitemaps" which can be found on the left sidebar.
  • To add or test a sitemap, select the "Add/Test Sitemap" button in the top right corner.
  • If you have an XML Sitemap file, name it "sitemap.xml" or something similar.
  • Your XML Sitemap will be added to Google Search Console once you click "Submit".

Bing Webmaster Tools

  • Access your Bing Webmaster Tools account by logging in.
  • If you have more than one website, click the profile link for each one.
  • Select "Sitemaps" from the menu on the left.
  • In the space provided, type the URL of your XML Sitemap.
  • Click "Submit" for Bing Webmaster Tools to accept your XML Sitemap.

Yandex Webmaster

  • Sign in with your Yandex Webmaster login information.
  • Choose the website for which you wish to submit the XML Sitemap.
  • Click on "Indexing Options" on the left sidebar, followed by "Sitemap files."
  • In the space provided, enter the XML Sitemap's URL.
  • Click "Add" to submit your XML Sitemap to Yandex Webmaster.

Baidu Webmaster Tools:

  • Open your Baidu Webmaster Tools account and log in.
  • Choose the website (or websites, if you have numerous sites) for which you want to submit the XML Sitemap.
  • Click "Sitemap submission" in the left sidebar to get started.
  • In the space provided, type the URL of your XML Sitemap.
  • For Baidu Webmaster Tools to accept your XML Sitemap, click "Submit".

Ideal XML Sitemaps Practices

It's essential to optimise your XML Sitemap so that search engines can easily find and index the information on your website. You can improve the effectiveness of search engine crawling and indexing by adhering to the recommended XML Sitemap practises, which will ultimately boost your website's exposure and search engine ranks. Following these proven practices will help you create and maintain your XML Sitemap:

Include All Important Pages: The homepage, primary category pages, product or service pages, blog entries, and other relevant information should all be included in your XML Sitemap. Important pages could get overlooked during indexing if they are left out.

Use the proper XML format: Make sure your XML Sitemap complies with the requirements set out by search engines like Google for the XML Sitemap protocol. Tags like urlset>, url>, and loc> should be present in the ideal structure.

Limit URLs per Sitemap: Do not exceed the advised number of URLs in each XML Sitemap file. Although the size of a sitemap file can vary depending on the search engine, it is normally advised to keep it under 50,000 URLs and 50 MB.

Update Frequently: Anytime you add new pages to your website or delete any that are already there, make sure your XML Sitemap is kept accurate and up-to-date. This guarantees that search engines get the most recent information about the content of your website.

Prioritise Important Pages: To indicate the relative importance of each page in your XML Sitemap, use the priority tags (priority>). Set your most important pages at the top of the list to assist search engines comprehend their importance.

Set Last Modification Date: In the XML Sitemap, each page should have the last modification date (lastmod>) included. Search engines can choose which pages to crawl more regularly by using this information, which tells them when a page was last changed.

Send your XML Sitemap to Webmaster Tools: Send your XML Sitemap to the relevant Webmaster Tools accounts of major search engines like Google and Bing. You can maintain track of the sitemap's status and indexing development in this way.

Add Robots.txt: Ensure that your website's robots.txt file references your XML Sitemap. This aids sitemap location and structure comprehension for search engine crawlers of your website.


Effective SEO relies on XML Sitemaps since they help web crawlers efficiently identify and index website information. They don't directly affect search rankings, but by assisting search engines in finding worthwhile information, they indirectly improve rankings. Understanding XML Sitemaps requires prioritising material, including all of the important pages, keeping the right format, and updating frequently. Their usefulness can be maximised by submitting to webmaster tools, using proper robots.txt, eliminating duplicate content, and error checking. When combined with a comprehensive SEO strategy, XML Sitemaps improve a website's exposure and success in the cutthroat online environment.

“Propel your website's SEO to new heights with an XML Sitemap! Unlock the full potential of this powerful tool that boosts content discovery and indexing by search engines. Don't fret about the process - we're here to help you every step of the way!”

Aiswariya K

Writen by

Aiswariya K

Posted On

March 29, 2023

We are located in Infopark , Kochi

Our Office