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COVID 19 has changed our lives completely over the past two years. So many things changed in such a short time that a lot of us still have trouble processing the rate at which the world around us has shifted. Ranging from the smallest of shops to the most significant industries and sectors, people had to adapt to changes for survival. Not all change is bad. The key is to adapt according to the situation and come up with new solutions. This is exactly what you have to do, to get ahead of your marketing game.

Businesses across the world are suffering and are incorporating new transformations to adjust themselves to the new reality. Marketing strategy is the heart of any business, and it needs to be revamped at the same time to meet the customer needs and insights. Below given are 6 easy ways in which you can rebuild and adapt your digital marketing services to gain more traction.

1. Virtual education is the way to go

Selling educational courses online can give an excellent opportunity during this crisis. Unemployment is an all-time problem, and with this issue hiking up these days, people are looking forward to amping up their qualifications. Going back to college and enrolling yourself for a course can seem a lot more difficult as opposed to attending virtual courses at the comfort of your home, at much less cost. Learning from videos from platforms like YouTube and other similar platforms is a lot easier and inexpensive. Thus online education platforms also have wide scope these days, as more and more people recognize the need for upping their skillset. Sell your courses online and attract more customers to your website, thereby increasing your customer base and your revenue at the same time.

2. Add on some compelling content

Amidst the pandemic and the panic situation created worldwide, more and more people are considering spending a majority of their time at home. In such a scenario, brands can take advantage and can add some highly informative content on their websites to deliver the right potion of encouragement and support for people who are looking for it. This is a time to experiment, and you can come up with all sorts of ideas and try out escapist experiments to relaunch your websites, taking it to the next level. The demand for good content is on the rise and if you are able to provide what the customers are looking for, you can access the huge reserve of untapped potential for growth in digital marketing.

3. Paid Advertisement management

If your business is looking to increase its sales during these bleak times, then focusing on paid advertisements can help you more than anything else. Many brands have reduced their PPC spendings due to the pandemic, and thus, smaller retailers have a chance to hike their conversions and impressions during this time. You can take a look at your budget and strategies in association with today’s landscape to make a calculated decision. Do not forget to be empathetic and try to think from the point of view of your customers. Focus on things that can build trust, genuineness, and can add value for your potential customers.

4. Go digital

With the coronavirus taking a toll on our overall health and mental well-being, contactless deliveries and social distancing have become a major adaptation to flatten the Corona curve. In such a crisis, it is essential that you go digital and revamp your yesteryear transactions to online and contactless transactions. Also, look out for ways in which you can use more apps and other mobile services to deliver the products and services to your customers. If you still have not made the transition to the digital realm, it’s high time that you do so.

5. Selfless help

Try giving out things for free. This might sound a little bizarre but just trust the process. You need to understand that any initiative that is meant to help out people in such a pandemic situation is really appreciated. This will earn you more visitors and traffic to your website, which may serve you right in the long run. You can consider offering more free samples, and trials which will eventually convert to more paid customers and a loyal customer base. So keep doing the good work and keep helping people at this hour of need where humanity needs to be at a top spot. And slowly, these free giveaways will transform into more benefits and profits for your business.

6. Test different platforms

This is a time to experiment, lookout for ways in which you can reach out to your customers so that they can place their trust in you. With online activities gaining more traction these days, newer platforms are stirring the air to make things easier for a digital transformation. From hosting Instagram live sessions to conducting watch parties to video conferences, there is a lot that you can try to trigger positive engagement with your customers. This will help your business to attain a stronger hold over your clients and will also help you to bounce back on the top spot once again.


With a daily increase in the number of coronavirus cases, all you need to do is practice social distancing and use precautionary measures to save yourself from the wrath of the COVID 19 pandemic. But if you are a business owner, staying indoors and doing nothing is not an option; you need to put efforts to come out stronger, transforming your business digitally to make a change during this state of extreme distress. You can now scale your business to newer heights with the help of digital marketing. All you have to do is follow the right steps, focus on SEO, make the most of the digital platform and revamp your website to take on the new challenges the pandemic might throw at you. If all of this seems too much to you, you can always hire an efficient SEO company to take care of your digital transformation.

Aiswariya K

Writen by

Aiswariya K

Posted On

November 03, 2023

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