മാർക്കറ്റിംഗ് എന്ന പദം നമുക്കെല്ലാം ചിരപരിചിതമാണല്ലോ. എന്നാൽ ഈ നൂറ്റാണ്ടു മുതൽ ഉയർന്നു കേൾക്കാൻ തുടങ്ങിയ ഒരു പുത്തൻ പദമാണ് ഡിജിറ്റൽ മാർക്കറ്റിംഗ് . ലോകം ഡിജിറ്റൽ ആയപ്പോൾ ഉപഭോക്താക്കളെ തേടി മാർക്കറ്റിംഗും ഡിജിറ്റലായി.

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