How does duplicate content effect SEO?

Google duplicate content penalty?

When someone makes a search, Google tries to return multiple different pages with distinct and unique information. So if there are duplicate contents across your website, it can affect  SEO as it’s a violation of Panda algorithm and Google will not rank your website. You have to write unique content on your web page.

What Is Duplicate Content?

If a similar content appears in multiple locations (URL) on the web, then it is a duplicate content. Appearance on duplicate content on a website can affect the search ranking.

Should I Rewrite Product Descriptions To Make The Text Unique?

Yes, rewriting a text and making it unique can improve the SEO ranking. But this alone won’t help you beat your competitors.

How does Google Rate ‘Copied’ Main Content?
Copied content is the one created in no time, effort or expertise. If the main content is copied, Google usually rates it low.

Is There A Penalty For Duplicate Content On A Website?

Technically, there is no penalty. Search engines get confused on which URL to show in the search results, as the similar content is shown on multiple URLs and thus duplicate contents can affect the ranking of a web page.

How Does Google Rate Content ‘Deliberately Duplicated Across Domains’?

Deliberately duplicated content refers to the contents that are intentionally replicated across domains in an attempt to manipulate search engine rankings or win more traffic. Sometimes, when Google identifies that duplicate content may be used with intent to exploit rankings and mislead users, the ranking of the site may get affected or the site might be removed entirely from the Google index.

How to Manage Content Spread Across Multiple Domains?

If a content is available on 2 or more URLs, pick the one which you like and that is what is called your “canonical URL”. Once you pick your canonical URL, there is a lot of ways you can tell that to Google.

  1. Structure your site in such a way that links go to the canonical version.
  2. 301 HTTP redirect to canonical URL (used for moving a site to new domain/host).
  3. Rel=canonical HTML tag pointing to the preferred URL.

How to Manage Duplicate Content When Reporting News Stories?

Google is more like to show the site that contains original content, original reporting and is an expert on the specific matter in the search results. There might be lots of websites reporting the same news. Do not use the same article everyone else is using instead write your own version of the story with a distinct take on it or on a different angle.

How To Deal With Content Spread Across Multiple TLDs?

If you have identical content on different TLD’s (like .in, .ca, .ae, .au, .nz , .us etc) but things like units of currency may be different, Google may or may not duplicate them depending upon the exact content within each page. Usually, it would be only a few number of TLDs. It wouldn’t be classified as spam.

Can Duplicate Content Rank in Google?

Duplicate contents that are required for terms and conditions need not be stressed much. An algorithm or person might take action on only the duplicate contents that are spammy or specifically with keyword stuffing.

Should I Block Google From Indexing My Duplicate Content?

There is no need to block Google from indexing your page. In order to let Google know your preferred version, you can apply 301 redirects or rel=canonical tags.

Is A Mobile Site Counted As Duplicate Content?

Googlebot has a special agent called the “Googlebot mobile” for mobile search. So a mobile site is not counted as a duplicate content.

How to Use Canonical Link Elements Properly?

When there are identical contents across multiple pages, use rel=canonical html tag to indicate your preferred URL known as the canonical URL to Google. Google will consider your preference while calculating the most relevant pages to be displayed in the search results

Will Google Penalise You For Syndicated Content?

Google will not penalise you for syndicated content. But when it comes to publishing your content on other websites, syndicate carefully. This can be done by creating links back to your original article or asking those who are using your syndicated contents to use non-index meta tags to prevent the search engines from indexing their version of the same content.

Does Google Penalize ‘Thin’ Content On A Website?

Yes. Use a minimum of 300 words on each page of a website to get ranked on search engines. If you are creating placeholder pages, use nonindex meta tags. Try to use original contents and avoid building pages with exact same contents.

How To Deal With Pagination Problems On Your Website?

Articles or product categories that are paginated into several component pages are not user-friendly. This can be avoided by specifying a “view all’ page. Add a rel =canonical tag to the component pages to tell Google that the “view all” page is the version you prefer to appear in the search results.

Are Uppercase and Lowercase URLs Counted as TWO different pages to Google?

Uppercase and lowercase URLs are two different pages for Google. Best recommendation is to use lowercase URLs on your server. However, if there are uppercase URLs, try to fix this issue with the help of canonicals or redirects.

Does The Google Panda Algorithm Penalise Duplicate Content?

Google panda is an algorithm that determines the ranking of a website based on the content and design quality of a website. It can never penalise a website for duplicate content.

How to Check For Duplicate Content on a Website?

There are many tools available on the internet to check duplicate contents. “Copyscale” is one among the most popular duplicate content checker tool. Another way to check duplicate contents is to just google it.

Published by Techpullers

Get in touch with our team to chat about how we can help you stay ahead of your competitors in the search engines. Contact us Today!

Author Image

(Head of Digital Marketing)

You May Also Like

Call Now