SEO - TRAINING

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Digital Marketing Courses in Kochi by the EX Group Of Companies.

Digital Marketing Training is offered by the EX Group of Companies with the help of Google Certified Trainers. Our Objective of this Digital Marketing Course is to train Candidates from basic to advance level knowledge on SEO, SEM, PPC, SMM, Google Analytics and Google Webmaster Tool etc. EX Group of Companies has professional and trained tutors. We cover all syllabus related to Digital Marketing and also provides details about what’s happening at interviews in all MNC companies. Our Certification has good value and is accepted by all leading MNC companies, making our students getting placed faster and with a good salary.

SEO training TechPullers
SEO training TechPullers

“We need to stop interrupting what people are interested in and be what people are interested in”, this is a famous quote about the idea of digital marketing. Nowadays everyone has their own website to deliver their services, but most of the websites are not recognized by search engines like Google, Bing and Yahoo due to poor Search Engine Optimization. So if you want to get most of your customer’s attention then you should be aware of Digital Marketing. You need to incorporate suitable Digital Marketing Strategy in your business objectives to be an active part of extensive and equally profitable online market place.

Digital Marketing is a modern marketing technique which promotes products and services with the help of various online channels. There are various Digital Marketing methods such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing, Display Advertising, E-Commerce, Social Media Management, E-Books, E-mail Marketing etc. Digital Marketing is the best marketing technique for the promotion of websites and to analyze the result by using google analytics and various other analytics tools.

We helps the trainees to get Google Certification and also provides guidance to get placed in high paying companies. We also provides assistance in all areas related to certification field with more practical training. And surely gives you more than your expectations in training.

s.no Certification Names Certification Price
1. Google Analytics Certification Free of cost
2. Google Tag Manager Certification Free of cost
3. Google Adwords Certification Free of cost

4.

EX Group Of Companies Certification Included in Course Fees

For fresher’s who completed Digital Marketing Course will get a starting salary of 1-2 Lakhs per annum. And for Professionals who are having 2 to 5 years of experience in this field, top multi-national companies are offering 5 to 10 Lakhs per annum. So no need to waste your time, try to enroll for placement oriented Digital Marketing Course in Kochi with EX Group Of Companies.

Scope of Digital Marketing jobs and who can pursue this course

  • Digital Marketing Training can be pursued by all type of degree holders.
  • Digital Marketing is there for over more than 5+ years and at present it started achieving the straight path to top places because of more usage of digital platforms.
  • Digital Marketing is a must for startup business, organizations and all leading business which are striving to achieve the limelight in online platforms
  • Online marketing jobs has more good scope in India and also in abroad countries with exciting salary packages.
  • Digital Marketing is needed to boost the growth of your business by increasing the clients, customers and visitors to your website. SEO, SEM, SMO and Content Marketing are needed for promoting a business in the google rankings.
  • For Working Professionals, who are tired of their boring jobs can take this Digital Marketing Training to change their field with exciting and engaging job with more salary packages.
  • Freelance Digital Marketers who wants minimum 5000 per work.
  • Digital Marketing jobs are there in various platforms and its demand is continuously increasing.

WordPress- An impressive open source platform

We EX Group OF Companies provides over 50 hours of training by covering all syllabus portions and also providing practical training.

  • Introduction To Online Digital Marketing
  • Importance Of Digital Marketing
  • How does Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • Significance Of Online Marketing In Real World
  • Increasing Visibility
  • Visitors’ Engagement
  • Bringing Targeted Traffic
  • Lead Generation
  • Converting Leads
  • Performance Evaluation

  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Analysis
  • Choosing Right Keywords To The Project

  • Introduction To Search Engine Optimization
  • How Did Search Engine work?
  • SEO Fundamentals & Concepts
  • Understanding The SERP
  • Google Processing

  • Domain Selection
  • Hosting Selection
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Optimize SEO Content
  • Check For Copy scape Content
  • Landing Page Optimization
  • No-Follow And Do-Follow
  • Indexing And Caching
  • Creating XML Sitemap
  • Creating Robot.Txt
  • SEO Tools And Online Software

  • Link Building Tips & Techniques
  • Difference Between White Hat And Black Hat SEO
  • Alexa Rank, Domain
  • Authority, Backlinks
  • Do’s & Don’ts In Link Building
  • Link Acquisition Techniques
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Press Release Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting

  • Google Panda, Penguin, Humming Bird Algorithm
  • How To Recover Your Website From Google Penalties
  • Webmaster And Analytics Tools
  • Competitor Website Analysis And Backlinks Building
  • SEO Tools For Website Analysis And Optimization
  • Backlinks Tracking, Monitoring, And Reporting

  • Local Business Listing – Optimizing Your Local Search Listings To Bring New Customers Right To Your Business
  • Creating Local Listing In Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Placing Web Site On First Page Of Google Search
  • Lean To Make Free Online Business Profile Page
  • How To Make Monthly Basis Search Engine Visibility Reports
  • Verification Of Listing, Google Reviews

  • Google Adwords (SEM)
  • Introduction To Online Advertising And Adwords
  • Adwords Account And Campaign Basics
  • Adwords Targeting And Placement
  • Adwords Bidding And Budgeting
  • PPC Basic
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring And Conversion Tracking
  • Reports

  • Social Media Optimization (SMO)
  • Introduction To Social Media Networks
  • Types Of Social Media Websites
  • Social Media Optimization Concepts
  • Facebook Page, Google+, LinkedIn,
  • YouTube, Pinterest,
  • Instagram Optimization
  • Hashtags And Mentions
  • Image Optimization And Networking
  • Micro Blogs For Businesses

  • Facebook Optimization
  • Fan Page Vs Profile Vs Group
  • Creating Facebook Page For Business
  • Increasing Fans And Doing Marketing
  • Connecting Apps To Fan Pages
  • Facebook Analytics
  • Data-Based Management And Lead Generation
  • Facebook Advertising And Its Types In Detail
  • Creating Advertising Campaigns,
  • Payment Modes
  • CPC Vs CPM Vs CPA
  • Conversion Tracking
  • Power Editor Tool For Advertising
  • Twitter Optimization
  • Introduction To Twitter
  • Creating Strong Profiles On Twitter
  • Followers, ReTweets, Clicks,
  • Conversions, HashTags
  • Product Brand Promotion And Activities
  • App Installs And Engagement
  • Case Studies
  • Conversion Tracking And Reporting
  • LinkedIn Optimization
  • What Is LinkedIn?
  • Individual Profile Vs. Company Profile
  • Database Management And Lead Generation
  • Branding On LinkedIn
  • Marketing On LinkedIn Groups
  • LinkedIn Advertising
  • Increasing ROI Through LinkedIn Ads
  • Conversion Tracking And Reporting
  • YouTube Optimization
  • Channel Creation
  • In Display Ads
  • Video App Install Promotion
  • Video Shopping Promotion
  • Google Plus
  • Features
  • Tools & Techniques
  • Google + 1
  • Google Plus For Businesses

  • Getting Started With Google Analytics
  • Navigating Google Analytics
  • Traffic Sources
  • Content
  • Visitors
  • Goals & Ecommerce
  • Actionable Insights And The Big Picture
  • Live Data
  • Demographics
  • Google Webmaster Tools
  • Adding Site And Verification
  • Setting Geo Target Location
  • Search Queries Analysis
  • Filtering Search Queries
  • External Links Report
  • Crawls Stats And Errors
  • Sitemaps
  • Txt And Links Removal
  • Html Suggestions
  • URL Parameters (Dynamic Sites Only)

  • Adding site and verification
  • Setting Geo-target location
  • Search queries analysis
  • Filtering search queries
  • External Links report
  • Crawls stats and Errors
  • Sitemaps
  • Text and Links Removal
  • HTML Suggestions
  • URL parameters (Dynamic Sites only

  • Introduction To Blogs
  • Setting Up Your Own Blog
  • The Importance Of SEO
  • Content Duration & The Art Of Content Planning
  • Creating A Compelling Personality For Your Content
  • How To Monetize Your Blog

  • Importance Of Mobile Marketing
  • In Current Scenario
  • Fundaments Of Mobile Marketing
  • Forms Of Mobile Marketing
  • Geo-Targeting Campaigns For Mobile Users
  • Measuring And Managing Campaign
  • App & Web – Mobile Advertising
  • Content Marketing
  • Mobile Targeting And Segmentation
  • SMS Marketing
  • Case Studies On App Advertising

  • Importance Of Video Marketing
  • Understanding Video Campaigns
  • Types Of YouTube Ads
  • In-Display And In-Stream Ads
  • Using YouTube For Businesses
  • Developing YouTube Marketing Strategies
  • Video Ad Groups
  • Targeting Options
  • Understanding Bid Strategies
  • Bringing Visitors To Your Website
  • Via YouTube Videos

  • Using Word Press How To Do SEO Works

  • Creating A Simple Website For Your Business/Work Using Html Coding

  • Using Bulk Email Service To Boost Your Business

  • Using Bulk SMS Service To Boost Your Business

  • Live Practical Experience

  • Resume Preparation
  • Interview Question Preparation
These are the syllabus which was covered under Digital Marketing Course and duration of each topic class details. Do join and improve your career level with the professional training.

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