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Importance of link building in SEO

Link building

Link building is an essential part of SEO. By building links you are building authority. If you have no authority you have no ranking. So acquiring high authority links is going to boost your authority and as you gain authority, you also gain interaction in the search results.

Now the first and foremost obvious question is “what is a link?” A link is an HTML reference that allows the user to click and visit a different page. When you are on a website you can see a text or image highlighted, upon which when clicked, will take them to the next page. So when we are talking about building links, we mean acquiring those links from external sites.

How many links do you need to rank well?

It completely depends on the keywords you want to rank for. As you can imagine there is probably a lot less competition for some keywords than others. More the competition more the links needed. Also, it’s not just about the links, it’s about the quality of links. You need backlinks from high-quality websites with good DR and PR.

What is anchor text?

Anchor text is the clickable present in a hyperlink. The anchor text pointing to your site should be relevant and must the contain keywords your website is ranking for.

Types of links

Natural links

These the best type of links. This means that you are putting out great content. You are creating this wonderful content that other blogs and other websites just can’t wait to link to. You post something to your blog and without doing anything people start linking to it. That is the sign of a very high-quality content. Now natural links don’t necessarily happen until you have a certain level of popularity. It is the most difficult link to get.  But getting natural links is fantastic. It means you don’t have to do any work for them and they go a long way for search engine optimization.


The next type of link is outreach and this is when you simply ask for links. In a good way to ask is to explain to someone else why the content you have is a value to their audience. So you could send in an outreach email to relevant sites’ webmasters and link to it. That is a great way to just simply ask when you don’t always get the link but you get a few and that count very highly. Doing outreach is a great way to get started building links, especially when you are new and you don’t have a whole lot of popularity yet. Outreach is a wonderful way to acquire links that are very natural in the way they look.


Self-created links are the least valuable type of links. But they are still good, especially if you are working in a niche where there is a whole lot of competition. It involves creating any sort of off-page content such as articles on article directories, guest post on other blogs, doing videos and then linking back to yourself.

Get in touch with our team to chat about how we can help you stay ahead of your competitors in the search engines. Contact us Today!

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(Head of Digital Marketing)

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