Take your business higher with Digital Marketing

Marketing trends have evolved over time. Billboards, notices, and conventional advertising strategies are outdated. The Digital era has opened vast opportunities for businesses, big and small. Digital marketing consists of various customer-centric marketing strategies which make use of technologies like mobile, web, and social media. Different types of marketing strategies both paid and unpaid are being used to attract customers. These include search engine optimization, search engine marketing, social media marketing, influencer marketing, and content marketing. Millions of people are online and every business has a chance to find their customers online with the right digital marketing strategy. Thousands of businesses around the world have made great leaps with the right digital marketing partners. With our experience and expertise in Digital Marketing, we have helped many businesses in Kochi take their businesses to the next level. We have helped businesses to establish online, gain more visibility, get more customers and sales, build a brand, and get higher ROI. Don’t miss out on your chance to accelerate the growth of your business. Reach out to us and we will help your business grow, thrive, and evolve online.

About Techpullers
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Branding

Building a brand that people trust and creating a positive brand image is the goal of every business. We help businesses create a brand identity that expresses them and stands out in a crowd of businesses.

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Social Media Marketing

Social media gives businesses a chance to connect with people on a personal level. We help businesses build a loyal customer base through various social media campaigns.

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Email Marketing

A business can reach its customers and provide news about offers, personalized coupon codes through Email marketing. We will help you in every step from building an Email list to sending timely Emails.

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Digital Marketing for the Growth of Local Businesses in Kochi

People living in cities like Kochi, use online services often as part of their daily life. It might be for searching nearby Metro stops on a map, reviewing on-going restaurants or hotels, visiting a dentist nearby, etc. There is no doubt that being online is the best way to reach people in a bustling city like Kochi. But, how do you grab their attention and market your product or services to turn them into your customers? Digital Marketing can help you with it. There are different digital marketing strategies that can unlock several doors of possibility for you.

For example, consider the case of Neena who is planning to open a designer boutique for wedding collections in Kochi. Neena would need a good marketing strategy to stand out in the crowd of many other designer boutiques in Kochi. Neena should register in GMB (Google My Business) and other local directories. This helps customers to look up and find all the important information like location, contact details, and opening hours of her shop. She can start using her social media pages first to promote her boutique even before opening the physical shop. She can post her unique designs and photographs on her social media pages, organize a social media campaign with introductory offers and discounts. She can ask social media influencers to promote her boutiques. Neena can ask customers for feedback and for designs they would like to see next. She can also create a website for her boutique with a gallery of her designs. She also has the option of turning it into an eCommerce venture that sells wedding dresses online. If a person searches for wedding dresses in Kochi, Neena’s boutique might come up on the search results page. But to ensure that it does come up as one of the top results on the search result page, Neena can get the help of SEO experts. She can start a blog on designing, make videos on the process of designing dresses and post it on social media. In this way, Neena can keep her customers engaged and create new leads.

If Neena wants to organize a seasonal event, she can place an advertisement online through Google or social media like Facebook or Instagram for her target audience. Neena can use giveaways, referral marketing, and interact with customers to create brand awareness. Neena can achieve all her business goals by strategically using different digital marketing tactics. But, to do digital marketing the right way you need time and expertise. If Neena gets the help of a digital marketing expert, they will create a digital marketing plan customized for her business goals and aspirations. They will help her with all these strategies which will give Neena more time to focus on her work without worrying about marketing tactics. 

 

Digital Marketing is accessible to anyone and can be done under their budget. You can earn high ROI (Returns of Investment) and a share of profit you earn could be reinvested in your marketing strategies. Any business in Kochi small or large can achieve their business goals, more sales, and higher revenue through digital marketing with the help of digital marketing experts in kochi.

Why Choose Techpullers for Your Digital Marketing Solutions?

With hundreds of similar businesses and new ones popping up every day, you might have wondered, what is the best way to stand out in the crowd and market your business. Kochi is developing and growing at a fast pace. You need a digital marketing partner who knows Kochi and its people so that you can turn them into your customers. Techpullers has experience in serving diverse clients in Kochi and we know the pulse of its people. We have an expert team that can make you the right mix of digital marketing strategies under your budget that helps you. Our digital marketing strategies are backed by extensive market research and competitor analysis.

Our team of experts consists of digital marketing analysts, Web designers,  developers, SEO analysts, Social media Analysts, Content Creators, and business analysts. Digital Marketing Kochi analysts are constantly tracking the changing digital marketing trends and keep updating themselves. This means that our specialized team has the skills and knowledge that can help you with any issues that you face with digital marketing as they always keep up with the latest trends. Online platforms are highly competitive and businesses are vying for user’s attention. We can help you find an audience from the sea of people online and market your products and services to them. 

We are strict about the privacy and security of our clients and their customers. We handle your data securely and follow ethical marketing practices. Our digital marketing company started out in Kochi and has been serving clients throughout Kerala. We have helped several businesses in Kochi grow and evolve with our cost-effective digital marketing service packages.

The Digital Marketing Funnel

Digital marketing strategies are customer-centric strategies that put the user first. A digital marketing funnel represents the journey of a user from the time that they hear about your business to the time that they convert as your customers. The concept of a digital marketing funnel is very important when creating a digital marketing strategy for a business as it helps you to get closer to the users. Creating a digital marketing funnel will help us take the necessary steps, measure the results, and make improvements in each stage.

We help our clients set goals for their business first, like an increase in ROI, creating a trusted brand, etc. To do so, we research and identify the target audience for their business first. We analyze the data and create a user persona. This helps in identifying and deciding the various strategies needed to lead a user through each stage of the funnel and convert them into loyal customers and advocates of your business.

The digital marketing funnel is evolving with new marketing trends and has four major stages.  

Awareness  – This stage involves creating awareness about a product or services of a business in the minds of a customer. We use paid ads or organic methods like SEO or social media to bring your product and services to the targeted users and build brand awareness. Different social media strategies can also be created to attract users and engage them. Businesses try to create the best first impression using impressive websites and enticing content. 

Consideration  – This is the stage in which users consider the services that you offer and their benefits and differentiating factors. For example, if a user visits your website, they may read about your product and services, review and consider buying it. Here, we have to provide them a justification to make the purchase. You have to ensure that the user has the best experience and finds the product or service worth their money.

Conversion – This is the stage where a user makes the purchase and converts into a customer. You have to ensure that all the CTAs (Call-to-Actions), NAP (Name Address Phone) details, etc are placed correctly and the payment process is smooth and easy. In this stage, we take effective steps to make the users come back and build lasting relationships.

Retention – This step involves delighting customers by providing a good post-purchase experience. A business has to emotionally connect with its customers. This can be done by giving a personal touch to remarketing by using referral programs, email promotions, special offers, loyalty programs, and social media campaigns, etc. The steps taken for the retention of customers can help the business expand and create a loyal customer base. Happy customers will become the advocates of a business and this will, in turn, bring more growth.

Understanding the digital marketing funnel and curating it for each business helps us to measure our results, ensure maximum conversions, create brand awareness, and get a greater ROI.

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Digital Marketing Company Kochi Work Flow

Every client that comes to us has unique business goals in mind. So we help them identify their short-term and long-term goals for their business and create a customized digital marketing strategy for them. Our digital marketing service follows a set of steps that ensures the growth of every business.

Your customers vary with the type of service that you are providing. Your business might be focusing on people of a particular age group, gender, or a population with specific interests. For example, if you sell baby products, you might want to market them to people who are expecting or those who became parents recently. Identifying the target audience and setting the goals is the first stage in digital marketing and it saves a lot of money.

Digital marketing strategies involve a lot of research, especially about marketing trends and competitors. We will audit your website and current marketing strategies first. Once we have specific business goals and target audience and have conducted proper research and analysis, we move on to creating a plan that can deliver results and help achieve the client’s business goals. We develop a customized plan that meets the requirements of the clients within the budget.

In this step, we execute various digital marketing strategies in our plan. We will create you a website or optimize the one you already have. We design a website with an impressive UI and attractive content that can entice and engage customers. We will help you interact with users on social media. We will use content marketing to keep your pages relevant and optimized. We run online advertisement campaigns like Google Ads for more visibility to get higher revenue faster. We will employ email marketing, influencer marketing, and other marketing strategies as required.

We use various tools like Google Analytics, Facebook insights to track and monitor traffic through various channels, user activity,  click-through rates, and conversion rates. We continuously analyze if each digital marketing strategy delivers the expected results and improves accordingly. Digital marketing trends are changing fast and our team is up-to-date with evolving marketing trends and help your business reap the benefits from them.

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Know the Audience

Your customers vary with the type of service that you are providing. Your business might be focusing on people of a particular age group, gender, or a population with specific interests. For example, if you sell baby products, you might want to market them to people who are expecting or those who became parents recently. Identifying the target audience and setting the goals is the first stage in digital marketing and it saves a lot of money.

02

Make a Plan

Digital marketing strategies involve a lot of research, especially about marketing trends and competitors. We will audit your website and current marketing strategies first. Once we have specific business goals and target audience and have conducted proper research and analysis, we move on to creating a plan that can deliver results and help achieve the client’s business goals. We develop a customized plan that meets the requirements of the clients within the budget.

03

Execute Strategies

In this step, we execute various digital marketing strategies in our plan. We will create you a website or optimize the one you already have. We design a website with an impressive UI and attractive content that can entice and engage customers. We will help you interact with users on social media. We will use content marketing to keep your pages relevant and optimized. We run online advertisement campaigns like Google Ads for more visibility to get higher revenue faster. We will employ email marketing, influencer marketing, and other marketing strategies as required.

04

Analyze and Improve

We use various tools like Google Analytics, Facebook insights to track and monitor traffic through various channels, user activity,  click-through rates, and conversion rates. We continuously analyze if each digital marketing strategy delivers the expected results and improves accordingly. Digital marketing trends are changing fast and our team is up-to-date with evolving marketing trends and help your business reap the benefits from them.

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Our Offices

We promote the growth of businesses by helping them establish and make a name in the online space. We are based in Kochi and have offices in Calicut, Kottayam, and Trivandrum. Sign up for a free proposal on our website to customize a digital marketing strategy for your business.