Done and dusted with editing the creative images for your social media, but is it 1:1, or 4:3 or 1:3? This is a confusing juncture for people around the world while posting something on your social media platforms. But is it really important to abide by the prescribed image sizes? Not necessarily, but what if you discover a part of your creative being partially cropped after you post them online. Well, this can happen if you do not keep your images to the prescribed sizes.
The role social media plays in areas of brand promotions, generating sales and engagements, updating news events, building brand awareness, and even gaining popularity is huge and quite influential. And the role of images and creatives in grabbing attention from the crowd and impacting the mind of individuals is immense and is even capable of influencing many. This is why more than 75% of business enterprises and entrepreneurs resort to the use of images in running campaigns and for their social media publicity.

This is why we have compiled this article to guide you through the latest image sizes for your Social Media in 2021. In this article, we will look at image sizes for the most popular social media platforms- Instagram, Facebook, Twitter, Youtube, Pinterest, and LinkedIn.

Why should you stick to the prescribed sizes?

Getting the right quality of visual content to go on your social media is quite an important and hefty work. You have to make sure that these creatives align to the standards of the social media platforms without violating any of its laws and at the same time, one must make sure that the visual content is original and non-plagiarised. You should also keep in mind to use the best quality images and resort to top-notch tools while editing and grading them.

Here are some reasons to which you should consider setting up the right social media image sizes:

INSTAGRAM IMAGE SIZES

Display Picture (DP) size:

• 320 x 320 pixels
• The DP appears in a circle even though it is of square dimensions.

Feed Photo Size:

• Landscape: 1080 x 566 pixels
• Portrait: 1080 x 1350 pixels
• Square: 1080 x 1080 pixels
• Supported aspect ratios: Between 1.91:1 and 4:5
• Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (this might vary accordingly with portraits and landscapes)

Thumbnail Image Size:

• Display size: 161 x 161 pixels
• Recommended upload size: 1080 pixels wide

Stories Image Size:

• 1080 x 1920 pixels
• Aspect ratio – 9:16

Carousel Image Size:

• Landscape: 1080 x 566 pixels
• Portrait: 1080 x 1350 pixels
• Square: 1080 x 1080 pixels
• Aspect ratio –
  Landscape (1.91:1)
  Square (1:1) Vertical (4:5)

IGTV size:

• 1080 x 1920 pixels
• Aspect ratio – 9:16.
• Cover photo: 420 x 654 pixels

Ads Image Size:

• Landscape: 1080 x 566 pixels
• Square: 1080 x 1080 pixels
• Minimum width: 320 pixels
• Maximum width: 1080 pixels
• Aspect Ratios – Between 1.91:1 and 4:5

TWITTER IMAGE SIZES

Profile Photo Size:

• 400 x 400 (recommended)
• Minimum image size: 200 by 200 pixels
• Maximum file size: 2MB

Header Photo Size:

• 1500 x 500 pixels (recommended)

Instream Photo Size:

• 1600 x 900 pixels (recommended)
• Minimum size: 600 by 335 pixels
• Aspect Ratio: Between 2:1 and 1:1 on desktop
  Between 2:1, 3:4, and 16:9 on mobile
• Formats Supported: GIF, JPG, and PNG
• Maximum Size of File: Up to 5MB for photos and GIFs on mobile Up to 15MB on the web.

Card Photo size:

• Minimum size: 120 x 120 pixels
• Formats Supported: GIF, JPG, PNG
• Maximum file size: 1MB

Fleets Photo Size:

• 1080 x 1920 pixels

Ad Photo Size:

• Single and multi-image tweets: Minimum 600 x 335 pixels
• Website Card Photo: 800 x 418 pixels for 1.91:1 aspect ratio
  800 x 800 for 1:1 aspect ratio
  Max file size of 20MB.
• App Card Photo: 800 x 800 pixels for 1:1 aspect ratio
  800 x 418 pixels for 1.91:1 aspect ratio
  Max file size of 3MB.
• Carousels Ad Photo: 800 x 800 pixels for 1:1 aspect ratio
  800 x 418 pixels for 1.91:1 aspect ratio
  Max file size of 20MB for 2-6 image cards.
• Direct Message Card Size: 800 x 418 pixels for 1.91:1 aspect ratio
  Max file size of 3MB.
• Conversation Card Size: 800 x 418 pixels for 1.91:1 aspect ratio
  Max file size of 3MB.

FACEBOOK IMAGE SIZES

Profile Picture Size:

• 170 x 170 pixels on desktop.
• 128 x 128 pixels on smartphones.

Cover Photo Size:

• 851 x 315 pixels (recommended)
• Display size desktop: 820 x 312 pixels
• Display size smartphone: 640 x 360 pixels
• Minimum size: 400 x 150 pixels
• Ideal file size: Less than 100KB

Feed and Timeline Post Photo Size:

• 500 pixels wide and to fit the 1.91:1 aspect ratio (automatic updation by Facebook)
• Recommended size: 1200 x 630 pixels
• Minimum size: 600 x 315 pixels
• Event Cover Photo: 1200 x 628 pixels (recommended) Aspect Ratio of 2:1

Facebook Stories Photo Size:

• 1080 x 1920 pixels (recommended)
• Aspect Ratio – 9:16.

Ad photo Size:

• Feed ads Photo Sizes: At least 1080 x 1080 pixels
  Minimum size 600 x 600 pixels Aspect Ratio 1.91:1 to 1:1
  Maximum file size of 30 MB.
• Right Column ads Photo sizes: At least 1080 x 1080 pixels
  Minimum size 254 x 133 pixels. Ratio 1:1
• Instant Articles Photo Size: At least 1080 x 1080 pixels Ratio 1.91:1 to 1:1
  Maximum file size of 30 MB.
• Marketplace Ads Photo Size: At least 1080 x 1080 pixels Aspect Ratio- 1:1
  Maximum file size of 30 MB.
• Facebook Search Photo Search: At least 1080 x 1080 pixels Minimum size 600 x 600 pixels Ratio 1.91:1 to 1:1
• Sponsored Messages Size: At least 1080 x 1080 pixels Aspect Ratio 1.91:1 to 1:1
  Maximum file size of 30 MB.
• MessengerAds Size: At least 1080 x 1080 pixels Aspect Ratio 1:1
  Minimum size 254 x 133 pixels
  Maximum file size of 30 MB.

LINKEDIN IMAGE SIZES

Profile Photo Size:

• 400 x 400 pixels or larger (recommended)
• Maximum Size – 8MB

Profile Cover Photo Size:

• 1584 x 396 pixels (recommended)
• Aspect ratio: 4:1

Company Pages Photo Size:

• Aspect ratio of 1.91:1.
• 1200 x 628-pixel photos will be ideal.
• Logo Photo Size: 300 x 300 pixels
• Page Cover Photo Size: 1128 x 191 pixels
• Life Tab Main Photo Size: 1128 x 376 pixels
• Life Tab Custom Modules Photo Size: 502 x 282 pixels
• Life Tab Company Photo Size: 900 x 600 pixels
• Square Logo Photo Size: At least 60 x 60 pixels

Blog Post link Photo Size:

• 1200 x 627 pixels (recommended)
• Aspect Ratio – 1.91:1
• 200 Pixels in Width and can exceed

Stories Photo Size:

• Aspect ratio – 9:16
• Resolution: 1080 x 1920 pixels
• Supported Formats- JPEG and PNG

Ads Photo Size:

• Photo Size for Company Logo: 100 x 100 pixels
• Spotlight Ads Logo Photo Size: 100 x 100 pixels
• Spotlight Ads Custom Background Photo Size: 300 x 250 pixels
• Sponsored Content Photo Size: 1200 x 627 pixels Aspect Ratio of 1.91:1
• Sponsored Content Carousel Photo Size: 1080 x 1080 pixels Aspect Ratio of 1:1

PINTEREST IMAGE SIZES

Profile Photo Size:

• 165 x 165 pixels (recommended)

Profile Cover Photo Size:

• 800 x 450 pixels (at minimum)
• Aspect Ratio of 16:9

Pins Photo Size

• Aspect ratio: 2:3 (recommended)
• Square pins: 1000 x 1000 pixels
• Recommended size: 1000 x 1500 pixels
• Maximum file size: 20MB
• Supported Formats: PNG and JPEG files

Collections Pins Photo Size:

• Aspect ratio: 1:1 (recommended) or 2:3
• Recommended Photo Size: 1000 x 1000 pixels to 1000 x 1500 pixels
• Max file size: 10MB

Story Pins Photo Size:

• Aspect ratio: 9:16
• Recommended size: 1080 x 1920 pixels
• Max file size: 20MB

Ads and Carousels Photo Size:

• Installation Photo Size: 1000 x 1500 pixels(recommended) Aspect Ratio – 2:3 (recommended)

Carousel Pins and Ads Photo Size :

• 1000 x 1500 pixels to 1000 x 1000 pixels
• Aspect ratio – 1:1 or 2:3 (recommended)
• A maximum of 5 images can be added to the set

YOUTUBE IMAGE SIZES

Profile Photo Size:

• 800 x 800 pixels (recommended)
• Formats Supported – JPEG, GIF, BMP, or PNG
• Rendering Size – 98 x 98 pixels.

Banner Photo Size:

• 2048 x 1152 pixels (at minimum)
• Aspect ratio: 16:9
• Minimum area for logos and text contents: 1235 x 338 pixels
• Maximum Size of File: 6MB

Thumbnail Photo Size:

• 1280 x 720 pixels

The Bottom Line

These might be quite confusing and misleading many times, especially when we have multiple social media platforms and all of them having different image sizes. You can either try to memorize these measurements, take notes or even save them somewhere so that you do not confuse yourselves the next time. Since it is the year 2021, and these days everyone is much privileged to have access to anything at their fingertips. You can find a number of editing tools that will enable you to set your images to these prescribed sizes. See, it’s that easy!