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Social Media is where the world connects with each other and discover their interests and likes. If you own a business, want to find your audience and connect with your customers that is where you…
Understanding Keyword Research Anyone who has heard about Digital Marketing and SEO will also have heard about keyword research. The emphasis on keyword research is so much that sometimes you think that it is overrated.…
Reaching The Bottom of The Marketing Funnel A marketing funnel describes a buyer’s journey from the time they discover a business till they buy a product or service from them. Making the journey easy and…
Going down the Marketing Funnel A marketing funnel shows the purchase journey of a customer from the moment that they come in contact with your business till they decide to buy or get your service.…
The Marketing Funnel ‘Marketing funnel’ is a concept that has been existing since marketing began. A marketing funnel depicts and describes the journey of a customer with a business. It starts with the first time…
Marketing is a process, a set of activities that helps products or services to reach their potential customers. It can involve different steps like research, promotion and selling. As we know, marketing is not a…
What is keyword mapping? Keyword mapping is the process of assigning keywords that were discovered during your keyword research process to the most relevant pages on your website based on the intent of those keywords.…
Each social media platform has its uniqueness. In this article, we are going to break down the initial steps that you need to know about the four most engaging social media platforms of 2021, which…
90% of startups fail, and the reasons for this vary, from targeting the wrong audience to misinterpreting market demand, most of them boil down to one thing – an ineffective marketing strategy. As the number…