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Zero Cost Digital Marketing Ideas For Small Business


Running a business has its own challenges. Big or small, generating revenue is not easy. A business needs a lot of investment in human resources, infrastructure, assets, IT resources and more.

When it comes to startups and small businesses, reaching customers is not easy. Sending a sales representative to potential customers is a costly affair and there is no guarantee that it will generate enough leads and conversions.

But what if I tell you that you can effectively reach a huge customer base for almost nothing? All you would need is some dedication, some time to devote, and the basic IT infrastructure you already possess.


Train your Team

While it will never be the same as a professional digital marketing team, select a few members from your resident manpower and train them in marketing your business using digital tools and media. There are many resources on the internet that you can use to learn the basics of digital marketing. YouTube videos, free ebooks, blog articles etc can be really helpful to understand what digital marketing is and how to handle various aspects to improve the reach of your brand, product or service.


Brand Identity

It is essential that you build a brand identity online before actually investing in digital marketing. There should be a brand name, logo and colour scheme attached to your brand.

Use your creative mind to come up with a good brand name. As for the logo, there are numerous free logo maker websites and tools which can help you get through the task.

Use free tools like Adobe Color to find a good colour scheme for your brand. Once you decide, try to stick to them as much as possible.


Mobile Ready Website

Google is very particular about your website being able to react well to mobile phones, small screen devices and slow connections. Building a mobile-ready website is very easy. There are numerous free options like WordPress, Bootstrap, Tailwind etc which can help you in the process. For options like WordPress, you can set up a responsive website even without coding knowledge.


Social Media Interaction

Build your brand by starting official pages on Facebook, Twitter, Instagram, Reddit, Pinterest etc. Be active on these platforms and communicate with peers and potential customers through numerous people-finding methods available on these platforms. Wish them on various occasions, and share your company event photos, news, discount offers and other content to keep the engagement alive.

An active social media page can work wonders for your brand and website by generating leads and thereby contributing to sales.


Promotional Content

Don’t limit yourselves to wishing on regular events. Try to create interesting content and share them on social media pages to improve engagement. Get more Likes, Shares, Retweets, Pins and more.

Try to share links to various pages on your website through social media to generate traffic. Write informative blog posts and share them through your social media pages for improved reach and traffic for your website.



Also known as Search Engine Optimisation. SEO is the trickiest part of digital marketing. From creating special content, social media-ready graphics, podcasts etc to improving backend abilities, SEO is a huge topic to deal with.

Make sure that you invest enough time in understanding the basic principles of SEO and try to apply them correctly to increase organic traffic to your website. They are relatively simple to understand if you have the proper background. Read as much as possible about SEO and stay away from techniques that Google is not happy about.

If you feel too intimidated, try taking help from a reliable digital marketing company which has expertise in both on-page and off-page SEO. A good digital marketing company can help you with email marketing, social media marketing, content generation, branding, Pay Per Click campaigns, various SEO techniques and more.


Get in touch with our team to chat about how we can help you stay ahead of your competitors in the search engines. Contact us Today!

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(Head of Digital Marketing)

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