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Everything You Need to Know About Inbound Links

What are inbound links? - blog banner

If you have heard terms like SEO and digital marketing, you should be also aware of links. What are links and why are they important to online marketing. The Internet is a large network of websites and web pages connected or linked with each other. Links connect one website to the other. There are inbound links, internal links, and outbound links. Internal links link between each webpage in a website and provide a structure to the website and make it easier for search engine bots to crawl. Outbound links are links that you add to your page that directs to other websites. The third type of link is inbound links that are coming from other websites and links to your website. These are also called backlinks or external links. An inbound link shows that the website that is linked to your website trusts you. All links do not have the same value. A good inbound link consists of two parts, an anchor text and a source with high authority. Link building is the process of getting quality links from websites with high domain authority to boost your credibility. There are two types of backlinks

  • Dofollow – When you give a site a dofollow backlink, it means that you are vouching for the credibility of the website to Google. These are valuable as a website is saying to Google that the content on the other website is important.
  • Nofollow – Nofollow links are used by webmasters to tell Google to ignore a specific link. These links are of lesser value. These are used to avoid the spammy backlink requests that websites get.

It is important to have a balance of Dofollow and Nofollow backlinks for your website.


Importance of Inbound Links

Inbound links or backlinks play an important part in the growth of your business online. You might have heard that link building is essential for SEO. But, link building can do a lot more for your growth than getting your page rank higher on the search results page. Let us look at the importance of backlinks and link building and why it is worth your time and effort.

High Rankings Through SEO

Link building is an important part of off-site SEO. Search Engine Optimization is the process of optimizing websites for various page ranking factors that helps web pages rank high on SERP for relevant keywords that users search for. Backlinks or Inbound links are important page ranking factors for SEO. Having high-quality backlinks from sites with high domain authority and trustworthiness can boost your credibility. A backlink from a high authority website means that they acknowledge and approve of your website. An inbound link from a website like BBC or National Geographic can value more than a backlink from a personal blog. Search Engines analyze the quality and quantity of your backlinks while ranking your page for a certain keyword.

Get More Traffic on Your Website

Search Engine bots use links to find new web pages. But, links are also important in getting more leads and traffic on your website. If a high authority website links to your website, you can get more traffic and qualified leads through those backlinks. By building more high-quality organic backlinks, you can get more people to visit your website. So, inbound links not only help in SEO and ranking but can also help in driving more traffic to your website directly.

Helps in Brand Building

A brand is all about the name, trust, and credibility. Trust takes time to build and having backlinks from trustworthy sources can aid in increasing the credibility of your brand. So, working on getting inbound links from trustworthy websites or businesses that are related to your niche can help in getting more traffic and building trust with customers.

Business Relationships

Connecting with other businesses that are related to your niche and establishing good relationships can help in the growth of the business. You can connect with businesses, suppliers, and other businesses online to create good business relationships. If you have a lot of quality backlinks, other businesses will want to connect with you and help you build a network of business relationships.


Things To Keep in Mind While Link Building

Links have to be relevant to your business. Sometimes, there can be spammy websites that link to your website and try to damage your website. If you are a business that sells stationery, you don’t need links from a wholesale grains dealer. So, it is important to monitor the backlinks to your website and disavow ones that are irrelevant to your business. Do not buy or borrow links from anyone. Link building has to be natural. Search engines like Google understand the context of links. So, if they find anything suspicious, there will be consequences as you are violating the webmaster guidelines. Anchor text is also a valuable factor when it comes to backlinks. You can use anchor texts which are keyword rich or use generic anchor texts like click here or learn more. Use outbound links and internal links to optimize your website further. Outbound links can be used to build business relationships. Link building should be done after optimizing your website first, that is after doing On-Page SEO. You have to make sure that your website has a good and attractive design, quality, and engaging content and is optimized technically. This will help you earn good backlinks faster. Always remember that link building is a long-term process. There are different ways in which you can earn high-quality backlinks naturally. So, create a link-building strategy for your business that can give you steady growth.



Inbound links or backlinks are important for the growth of your business online which makes link building an important part of Off-Page SEO. Quality backlinks from websites with good domain authority in your niche increase the trustworthiness of your sites. But, you have to keep in mind that the inbound links should be ones that are relevant for your business and always prioritize quality over quantity. Avoid gaining paid links or manipulative links which are against Search Engine Guidelines that damage your website. You also have to take care of spammy links that can affect your SEO. Link building is a process that you have to continue to do as you grow online to gain more authority and build your brand. It takes time and effort to get quality links from sources with good domain authority. So, work on getting quality and organic inbound links and build a network of your business that is growing steadily.

Published by Techpullers

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(Head of Digital Marketing)

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