Search Engine Optimisation or SEO is the process of informing searchers and search engines who you are, what you do and why you are the best at it. Simply put, SEO helps make it easy for consumers to find products and services online. Here is what to expect from an SEO company before, if you are thinking to hire an SEO:
- The goal of SEO is to improve your website’s ranking, so that potential clients searching online can find you and do business with you. They accomplish this by creating and promoting useful content on and off your website that users will like, share and loin back to.
- Search engines like Google, yahoo and Bing evaluate websites based on a large number of factors to determine the best results to display to their customers. SEO helps search engines index and analyse your website so that they can easily identify what your website is about and how it relates to different search terms. Google analyses or crawls over 13 trillion sites a month. So if your website coding is confusing or incomplete they are unlikely to pass you up.
- SEO provides your website visitors with a good experience. In other words ensuring that your website visitors quickly find what they are looking for. Search engines are constantly updating their algorithms to measure and even emulate real human behaviours. This help them determine a website’s user friendliness and popularity. If a searcher likes your content and has a good experience they will stay longer, share and in some cases link back to your website. These actions are indicators to the search engines that consumers like what they found.
SEO is the process of organising the World Wide Web, providing searchers with the information, services and products they are looking for. It is also the process of satisfying the individual needs of the searcher by quickly delivering contents that not only matches their search query, but also delivers the best experience.