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Acquiring a loyal customer base is the dream of every business. A loyal customer base helps bring in more customers through word-of-mouth marketing, increased conversions, and a higher ROI. A loyal customer base is also…
You may have seen the term ‘white paper’ on many occasions while surfing through the internet. Are you still wondering what is the relevance of white paper in digital marketing? Let us find out. What…
Anyone who uses social media will have seen a lot of hashtags with posts. But, do they really help your social media marketing campaigns? What is the importance of hashtags in digital marketing? How do…
SEO vs PPC: It’s All About Traffic Half of the world is online and taking a business online is a great step for its growth journey. The countless digital platforms offer opportunities for businesses to…
Average Session Duration Metrics and Google Analytics Google Analytics is a Google’s platform used for tracking user activity on a website based on various matrices such as traffic on the website, bounce rate, average number…
Often when we create a business we spend a considerable amount of money on marketing. To make worth out of this investment we must ensure that the marketing strategies we use bring us benefits. After…
Video marketing is a highly powerful tool when it comes to digital marketing because it can express a lot within a short period. It a medium to educate your customers and reach new heights. An…
Our universe is handling a very considerable challenge with the spread of the coronavirus, but there is hope on the boundary. During this pandemic time, you should connect with your customers on social media during…
Content is omnipresent. No matter where you look, be it on your TV screens, or billboards, or newspapers, you see the content. Even before the boom of the digital era, it was content that kept…
