Local SEO is a digital marketing strategy that improves the visibility of a business in local searches and it drives the local traffic of target customers to your website. Investing in local SEO is the right strategy for you if you are a local business and it will increase your rankings locally, increase organic traffic and bring in customers. In this article, we will share some tips that will help you improve the local SEO of your website and to design your website for the local audience.
Claim and Optimise GMB Profile
Google My Business profile and listings help your target audience to get more information about your product. The information about your business, such as directions, contact information, business hours, images, and street address, should be updated regularly. Consider analyzing and evaluating your competitors’ Google My Business profiles as well. It will help you develop a marketing strategy that will attract more customers.
Use Location Pages
Location pages are vital to the improvement of local SEO especially if your business is open and running in multiple locations in the same area. A location page should have elements like google maps, phone number, name, business address, store hours, reviews, parking availability, promotions and offers. Create unique and appealing content for each location page.
Optimise Your Site for Mobile
Nowadays, most customers use their mobile phones to access information from search engines as mobile devices are portable and convenient. Therefore, it is important to optimise your website for mobile phone, this will improve your search engine rankings and increases the traffic to your site. It is always a great idea to reach out to professional web designers to make your website smooth and well-optimized for mobiles. Here are some tips to make your site more mobile-friendly including a clear call to action, responsive web design, simple mobile navigation, click-to-call functionality, fast page loading speed and easily readable text.
Prioritise Reviews
Online reviews play a major role in improving your local SEO. Potential customers will be tempted to do business with you after reading positive reviews and knowing about your reputation. So, ensure the clients who are satisfied with your service and products leave a positive review. For that, you need to satisfy your customers by providing top-notch service.
Take Advantage of Local Keywords
You must already know how important keywords are for SEO. And for local SEO you need to find out the local keywords relevant to your local audience. Research and find out the most common keywords used by your target audience in your geographical location. The right keywords will attract more potential buyers and improve the chance of sales.
Setup Social Media Accounts
Social media marketing is becoming more popular and social media sites can help your business reach large groups of people. It is therefore important to create and maintain social media accounts that represent your business identity. You can reach new audiences and drive traffic to your website through social media. To improve local SEO, ensure your social media pages have s a link to your website and your website should have a link to all your social media pages.
