Why are designers your development team’s secret weapon?

In the modern era, the number of websites on the web is increasing rapidly. Websites are such things which are available every time in the world. Businesses must develop a user-friendly website to increase the popularity, sell products and services, maintain communication among clients and customers, etc. Designers play a vital role in the development of your business and balance your business results. We are continuously working hard on web designing and stand on the best web design company in Kochi and Kerala.

About Web Design

Web design includes various different skills and methods in the development and maintenance of websites. We offer the best services and stands on the best web design company cochin. Here are the various parts of web design which covers:

  • User experience design;
  • Web graphic design;
  • Interface design;
  • Search Engine Optimization
  • Authoring, including standardized code and proprietary software;

Often various people will operate in teams covering various aspects of the design process, although some designers will include them all. Web designers are supposed to have an experience of usability and if their role involves building mark up then they are also required to be up to date with web accessibility guidelines. Our designers are continuously doing the deep research on web designs. So that we are the best website design company cochin or Kochi.

Importance of Website Design:

Web design is essential because it influences how your audience observes your brand. The impact you make on them can either get them to outlast on your website and see about your brand or leave your page and convert it to an opponent. A perfect web design helps you in the following things:-

  • Provide visual Content: The owner gets to choose the images to use. The enterprise has the liberty to pick the number of promotional videos and images. The main advantage of using visual content is to provide users a clear picture of what the product looks like. Not all customers follow the services or products suggested through text. So the addition of images makes it easy to convey the information.
  • Makes Navigation simple & quick: Owning a strong online platform, the user must experience easy and quick navigation. Users get to type on the search tool and immediately be directed to the section and the developer is recommended to constantly examine the pages for ease of navigation. This is to reduce or fix the bugs that may impede the ease of loading websites.
  • Marketing & advertising: Marketing plans are very essential in selling the brand. For that website designing is pocket-friendly. It is through this online program that a company can show all related information. The designer can conveniently create attractive offers posts on the website.
  • Increase the sales: Designing a website can definitely aid a business venture to bring more sales. Most business owners are hurrying to conduct their transactions online. To promote the sales, it’s essential to updates and upgrades the website designs and functions from time to time.
  • SEO: Search engine optimization has become a primary aspect to perceive when it comes to the website. Designs play a vital role in search engine optimization.

Tech Pullers Web Designer Opinions

Our Excellent Web Designer has all the skills and abilities of website designing. We have served various clients across the globe and developed a perfect website for their business or service. Our designers ultimately help you to convey the right message to your targeted audience. Here is the list that considers the 5 top traits for success in the field

  • Research and find out your market and audience
  • Be a visual imaginary and visual narrator to serve others see.
  • Know how to interact effectively with the vision, and how to show your ideas to various people.
  • Be process-oriented and have a great methodology that others can modify.
  • Keep an eye on trending technology, design trends, and other emerging areas.

Being a leading web design company in Kerala and Cochin, Tech puller is always at the forefront of technology and creativity. Adopting the best fonts for the web design trends to expect in 2020 is just the beginning as we always crave for more and to do better to delight our clients who want to stand out from their competitors.

If you want the best web design cochin then you contact us. We develop the best web design Kochi and Kerala. Techpullers has served various happy and satisfied clients and stands on the best web design in Kerala and Kochi. Get your quote for Web design now.

Get the Best Website Design by our Expert Designers

Being a leading web design company in Kerala and Cochin, Tech puller is always at the forefront of technology and creativity. Adopting the best web design trends by our designers to expect in 2020 is just the beginning as we always crave for more and to do better to delight our clients who want to stand out from their competitors.

If you want the best web design cochin then you contact us. We develop the best web design Kochi and Kerala. Techpullers has served various happy and satisfied clients and stands on the best web design in Kerala and Kochi. Get your quote for Web design now.

How to Choose the Perfect Font for Your Website- TechPullers

There are various points to think about when building the perfect web design: the graphics, the colors, the right images. One thing that is always ignored is picking fonts. Do not make the same mistake. Selecting the correct font can have a huge impression on the final appearance and feel of your web design. It seems like a little thing, but it has the potential to take your web design to the next level.

Picking the best font on your site is never easy. And when your selection could make the difference between a pleasant, easy-to-use interface and the new app everybody loves to hate, it only becomes more challenging. Here’s how to choose the right face for your users. Being the best web design company in Kochi, we will help you to choose the Perfect Font for Your Website

Why font of your website is essential for your business?

Picking and using the right brand fonts is a detail that divides design beginners from the pros. When used properly, fonts have the ability to express your brand mark and gain trust and awareness with your target customers.

Brand font refers to the fonts you’ll select to apply in your visual designs and business information. The best way for the brand font is to choose between 1-3 font types and use them regularly. Techpullers adopt the best font in the market and stand on the best website design company cochin.

Techpullers Web Recommends these Best Font for Your Website

1. Georgia

This font is very much related to Baskerville and it matches well with Proxima Nova, Helvetica Neue, Brandon Grotesque, and Arial. Georgia font is used by World’s largest Q&A platform Quora and American broadcast and streaming network CBS.

Georgia is also a screen-friendly font pre-installed on both Windows and MAC computers and is suitable to use in print. Also, the New York Times and Huff Post which are the two famous American news blogs make use of Georgia.

2. Open Sans

Creative Bloq, a well-known artist, and design blog uses this font. It has superior clarity and is widely used for Google print and web ads. It comes with an extensive font library which made its letterforms to be incredibly compelling.

Another specialty of this font is that it goes well with the pitch-black background. Several of the design-centric blog with black-background go with Open Sans.

3.PT Sans

PT Sans carries 8 styles including 2 narrow styles usual and bold for documents and 2 caption styles usual and bold for text.

Apart from PT Sans, we have PT serif, PT mono. PT Serif offers 32 styles and these fonts present with regular, italic, bold and bold italic designs. PT Sans is best to use in headings.

4.Lato

Lato comes under the category of san serif with a total of ten various styles. It was created by Lukasz Dziedzic. This font is similar to Freight Sans, Today Sans.

It pairs with Merriweather, Fira Sans, Cardo, and Yellowtail. Sites like Goodreads and Convince and Convert also use Lato font on their website.

5. Caslon Pro

This beautiful font is extensively applied in various academics for textbooks, journals, magazines, encyclopedias, and articles. It is a good body text font. It is a constant and easy reading serif typeface that was designed by William Caslon.

It has a good pairing with P22 Underground and is related to Baskerville and Ehrhardt. The New Yorker applied Caslon for its body text. Also, it is one of the 2 official typefaces of the University of Virginia.

6.Montserrat

Montserrat is one of the best fonts, you can choose. It has the thirty-six highest number of styles. It is the best pairing when used with Foro.

Montserrat is the closest free option to Gotham and Proxima Nova. its character set is broader than Arial or Helvetica. Montserrat lowercase seems very attractive with its good large x-height, its geometry is properly structured with excellent clearness.

Develop the Best Eye-catching Font for your Website by Techpullers

Being a leading web design company in Kerala and Cochin, Tech puller is always at the forefront of technology and creativity. Adopting the best fonts for the web design trends to expect in 2020 is just the beginning as we always crave for more and to do better to delight our clients who want to stand out from their competitors.

If you want the best web design cochin then you contact us. We develop the best web design Kochi and Kerala. Techpullers has served various happy and satisfied clients and stands on the best web design in Kerala and Kochi. Get your quote for Web design now.

Web Design Trends 2020

In this present age of technology, emerging trends established the pace for various industries. Technological advancements have a straight impact on trending website designs. Developing excellent websites is a fundamental aspect of drawing in more end-users. Creativity and innovation influence the extension of business opportunities for most businesses with an online presence. We do deep research continuously and offer the best website designs in web design company cochin. Thus, having a decisive effect on initiating new trends in web design.  

Best 10 Web Design Trends For 2020

1. Motion videos

Motion graphics is the latest trend that attracts to most users. In comparison to pictures and videos website, animations have quick loading time. It is not only interactive but also grasps the attention of the audience. However, it should not be used too otherwise it leads to diversions from the main story.

2. Horizontal, Vertical Message

What better method to brain tease your customers than using vertical and horizontal text informations? Motivated by the world of graffiti and street art, this trend is now gradually edging into web design and just looks amazing when paired up with a proper image. By simply altering the position of the text, get your message across immediately. Be the best website design company cochin, we use horizontal & vertical message in our websites.

3. Friendly mobile navigation

52% of all web traffic is now seen through the lens of mobile devices. Minimalistic, friendly smartphone navigation and mobile menus will stay on-trend because responsive/mobile-friendly web design isn’t voluntary anymore. More than good UX now, Google has ranked mobile-friendly sites more fortunately since 2018. This shows us that traditional website navigation. Also, it could ultimately give way to the mobile-browsing generation.

4. 3D images

Site visitors seems an artistic web page with 3D images compared to a normal site with simplistic photos. A brand that includes 3D into the layout has a futuristic understanding and transfers out an energetic character. Using fluorescent colors on the pictures makes the layout more creative, but it must not be overused. We use smartly in the client’s website of web design Kerala or Kochi.

5. Unconventional Typography

Typography has always been a persuasive tool for designers to make use of but with every font being redone so many times, it’s time to reinvent. A fabulous example is using fonts over an image, overlapping with another text or putting them randomly in various areas.

6. Material Design

Google has developed the material design concept and is presently being used by several web developers across the world. Color and shadows are applied to show user interactions on the websites that have performed this user experience design. The elements seem bold, simple, animated and are applicable on various platforms. The aesthetics of material design can be seen in Gmail and DROPBOX website. We use material design in most of the client’s website of web design Kochi or Kerala.

7. The big and the beautiful

The usage of bold, oversized, and stylized text and headings seems to be here to stay. Through the usage of CSS, Google Fonts, WebFonts, and Variable Fonts, attractive and scalable typography is now available for web developers. Web content text can be animated, enhanced, and enlarged. And, most developers have only scraped the surface of web typography.

8. Load speed

2020 is the year of optimization for mobile-friendly sites. With Google Lighthouse scores almost developed into every browser, developers and end-users have frequently become obsessed with load speed. Studies on how people interact with different load speeds have found that 50% of users expect a site to load in 2 seconds or less when they click on a site. If it takes more than 3 seconds to load, they will move and it’s not likely they’ll be back.

9. Chatbots

Chatbots will continue to gain popularity in 2020. As artificial intelligence and machine learning remain to become more complex, we assume to see chatbots to be the norm for easy customer service requests. LiveChat, ZenDesk, Skype Olark, and other usage statistics continue to grow as users become more accustomed to their appearance on websites.

10. Voice searches will be increasingly popular

Voice searches have a great influence on your website SEO, it’s all about triggering the best questions via voice instead of improving the search queries. As per research, more than 50% of online searches will get voice initiated. That’s why it’s essential to gear your SEO and vape marketing solutions around this trend.

Get the Best Website Design Trends for Your Website by Techpullers

Being a leading web design company in Kerala and Cochin, Tech puller is always at the forefront of technology and creativity. Adopting the 10 marvelous web design trends to expect in 2020 is just the beginning as we always crave for more and to do better to delight our clients who want to stand out from their competitors.

If you want the best web design in cochin then you contact us. We develop the best web design company in Kochi and Kerala. Techpullers has served various happy clients and stands on the best web design company in Kochi and Kerala. Get your quote for Web design now.

നിങ്ങൾ ഓർക്കുന്നുവോ കോഡാക്കിനെ?

ഡിജിറ്റൽ മാർക്കറ്റിംഗ്: ആവശ്യകതയും പ്രത്യേകതയും
കാലാനുസൃതമായ മാറ്റങ്ങൾക്കു വിധേയമാകാത്ത ഏതു സംരംഭവും കലഹരണപ്പെടുകയും കാലയവനികക്കുള്ളിൽ മറയുകയും ചെയ്യും. ഓരോ കാലഘട്ടത്തിനും അനുസരിച്ചു സംരംഭങ്ങളും, വിപണന മാര്ഗങ്ങളും പരിഷ്കരിച്ചാൽ മാത്രമേ നിലനിൽപ് സാധ്യമാവുക ഉള്ളു.
ഫോട്ടോഗ്രാഫി ഭീമന്മാരായ കോഡാക്കിനെ ഓർക്കുന്നുണ്ടാകുമല്ലോ? പുതു തലമുറയിലെ ചെറുപ്പക്കാരോട് കോഡാക്കിനെ അറിയുമോ എന്ന് ചോദിച്ചു നോക്കൂ, പലരും കൈ മലർത്തും. കൊഡാക് വിസ്മരിക്കപ്പെട്ടതു മാർക്കറ്റിങ്ങിലെ പാളിച്ചകൾ മൂലം ആണ്. കാലാനുസൃതമായി മാർക്കറ്റിങ് പരിഷ്കരിക്കുന്നതിൽ കാണിച്ച വൈമുഖ്യവും കൊഡാക് കമ്പനിക്കു തിരിച്ചടിയായി. നിലനിൽപ്പിനായി 2012 ഇൽ കൊഡാക് bankruptcy ഫയൽ ചെയ്യേണ്ടി വന്നു എന്നതാണ് ചരിത്രം.
വിസ്മൃതിയിൽ ആണ്ട കൊഡാക് നമുക്ക് ഒരു പാട് പാഠങ്ങൾ നൽകുന്നു.
ആദ്യ ഡിജിറ്റൽ കാമറ പുറത്തിറക്കിയ കൊഡാക്ക് അതിനെ മാർക്കറ്റ് ചെയ്യാതെ തങ്ങളുടെ പാരമ്പര്യ കുത്തക ആയ ഫിലിം വിപണനത്തിൽ ശ്രദ്ധ ഊന്നി. സ്വന്തം കുത്തക നഷ്ടപ്പെടും എന്ന ഭയമാണ് കോഡാക്കിനെ ഇതിനു പ്രേരിപ്പിച്ചത്. ഈ അവസരത്തിൽ നൂതന വിദ്യ പ്രയോജനപ്പെടുത്തിയ സംരംഭങ്ങൾ കോഡാക്കിനെ പിന്തള്ളുകയും ഫിലിം കാമറ തന്നെ ഇല്ലാതാവുകയും ചെയ്തു.
മാർക്കറ്റിങ്ങിൽ വ്യക്തമായ കണക്കുകൾ ഇല്ലാതെ പ്രവർത്തിക്കുന്നത് അപകടകരമാണ്. നാം മുടക്കുന്ന മുതലിനു വ്യക്തമായ ഫലം ലഭിക്കുന്നുണ്ടെന്ന് ഉറപ്പു വരുത്തേണ്ടത് അത്യന്താപേക്ഷിതമാണ്. വ്യക്തമായ ലക്ഷ്യങ്ങളും റിപ്പോർട്ടിങ് രീതികളും ഇല്ലാത്ത പാരമ്പര്യ രീതികൾ ആധുനിക യുഗത്തിൽ പരാജയപ്പെടും.
ഡിജിറ്റൽ മാർക്കറ്റിങ്ങിനെ മറ്റു മാർഗ്ഗങ്ങളിൽ നിന്നും വ്യത്യസ്തമാക്കുന്നത് അതിന്റെ കാര്യക്ഷമത ആണ്. കൃത്യമായി ആവശ്യക്കാരിലേക്കു മാത്രം എത്തിക്കുകയും വ്യക്തമായ കണക്കെടുപ്പ് നടത്തുകയും ചെയ്യുന്നു എന്നത് ഡിജിറ്റൽ മാർക്കെറ്റിങ്ങിനു മാറ്റ് കൂട്ടുന്നു. ചെയ്ത മാർക്കറ്റിങ്ങിനു എത്ര മാത്രം ഫലം ലഭിച്ചു എന്നറിയാനുള്ള റിപ്പോർട്ടിങ്ങും ഡിജിറ്റൽ മാർക്കറ്റിംഗിന് സ്വന്തമാണ്. ഈ പ്രത്യേകതകൾ അനാവശ്യ ചെലവ് ഒഴിവാക്കി കൃത്യമായ ഓഡിറ്റിങ്ങിനു ഡിജിറ്റൽ മാർക്കെറ്റിംഗിനെ വിധേയമാക്കുന്നു.
ഏതു നിമിഷവും പരിഷ്കരിക്കാൻ സാധിക്കും എന്നതും, പരിഷ്കരണങ്ങൾ വ്യക്തമായ റിപ്പോർട്ടിനെ അടിസ്ഥാനമാക്കി ഉള്ളതാണ് എന്നതും ഡിജിറ്റൽ മാർക്കറ്റിംഗിന്റെ പ്രവർത്തന ക്ഷമത പതിന്മടങ്ങു വർധിപ്പിക്കുന്നു.
ഇന്ന് ലോകത്തിലെ മറ്റേതു വിപണന സംബ്രദായത്തെക്കാളും മികച്ചു നിൽക്കുന്നത് ഡിജിറ്റൽ മാർക്കറ്റിംഗ് ആണ്. ഡിജിറ്റൽ മാർക്കറ്റിങ്ങിന്റെ ഗുണങ്ങൾ അക്കമിട്ടു, ചുരുക്കി പ്രതിപാദിക്കാം.
1 . കൃത്യമായ ലക്ഷ്യങ്ങൾ
2 . ഉപഭോക്താക്കളെ മാത്രം ലക്ഷ്യം വെയ്ക്കുന്ന പ്രവർത്തന ശൈലി
3 . മാർക്കറ്റിങ്ങിന്റെ ഫലത്തെ കുറിച്ച് ഉള്ള കൃത്യമായ അറിവ്
4 . വ്യക്തതയാർന്ന റിപ്പോർട്ടിങ് സംവിധാനം
5 .മികച്ച ഓഡിറ്റിംഗ്
ഡിജിറ്റൽ മാർക്കറ്റിങ്ങിൽ ഊന്നിയ വിപണനം എല്ലാ സംരംഭങ്ങളുടെയും വിജയത്തിന് അത്യാവശ്യം ആണ്. കാലഘട്ടത്തിനു അനുസരിച്ചു മാറാൻ തയ്യാറാവാത്ത സംരംഭങ്ങളെ നൂതന ആശയങ്ങൾ ഉൾക്കൊള്ളിക്കുന്ന സംരംഭങ്ങൾ പിന്തള്ളുക തന്നെ ചെയ്യും. ഡിജിറ്റൽ യുഗത്തിൽ ഡിജിറ്റൽ ആവുക എന്നതാണ് വിജയത്തിലേക്കുള്ള ചവിട്ടുപടി.

നിങ്ങൾ ഓർക്കുന്നുവോ കോഡാക്കിനെ?

ഡിജിറ്റൽ മാർക്കറ്റിംഗ്: ആവശ്യകതയും പ്രത്യേകതയും
കാലാനുസൃതമായ മാറ്റങ്ങൾക്കു വിധേയമാകാത്ത ഏതു സംരംഭവും കലഹരണപ്പെടുകയും കാലയവനികക്കുള്ളിൽ മറയുകയും ചെയ്യും. ഓരോ കാലഘട്ടത്തിനും അനുസരിച്ചു സംരംഭങ്ങളും, വിപണന മാര്ഗങ്ങളും പരിഷ്കരിച്ചാൽ മാത്രമേ നിലനിൽപ് സാധ്യമാവുക ഉള്ളു.
ഫോട്ടോഗ്രാഫി ഭീമന്മാരായ കോഡാക്കിനെ ഓർക്കുന്നുണ്ടാകുമല്ലോ? പുതു തലമുറയിലെ ചെറുപ്പക്കാരോട് കോഡാക്കിനെ അറിയുമോ എന്ന് ചോദിച്ചു നോക്കൂ, പലരും കൈ മലർത്തും. കൊഡാക് വിസ്മരിക്കപ്പെട്ടതു മാർക്കറ്റിങ്ങിലെ പാളിച്ചകൾ മൂലം ആണ്. കാലാനുസൃതമായി മാർക്കറ്റിങ് പരിഷ്കരിക്കുന്നതിൽ കാണിച്ച വൈമുഖ്യവും കൊഡാക് കമ്പനിക്കു തിരിച്ചടിയായി. നിലനിൽപ്പിനായി 2012 ഇൽ കൊഡാക് bankruptcy ഫയൽ ചെയ്യേണ്ടി വന്നു എന്നതാണ് ചരിത്രം.
വിസ്മൃതിയിൽ ആണ്ട കൊഡാക് നമുക്ക് ഒരു പാട് പാഠങ്ങൾ നൽകുന്നു.
ആദ്യ ഡിജിറ്റൽ കാമറ പുറത്തിറക്കിയ കൊഡാക്ക് അതിനെ മാർക്കറ്റ് ചെയ്യാതെ തങ്ങളുടെ പാരമ്പര്യ കുത്തക ആയ ഫിലിം വിപണനത്തിൽ ശ്രദ്ധ ഊന്നി. സ്വന്തം കുത്തക നഷ്ടപ്പെടും എന്ന ഭയമാണ് കോഡാക്കിനെ ഇതിനു പ്രേരിപ്പിച്ചത്. ഈ അവസരത്തിൽ നൂതന വിദ്യ പ്രയോജനപ്പെടുത്തിയ സംരംഭങ്ങൾ കോഡാക്കിനെ പിന്തള്ളുകയും ഫിലിം കാമറ തന്നെ ഇല്ലാതാവുകയും ചെയ്തു.
മാർക്കറ്റിങ്ങിൽ വ്യക്തമായ കണക്കുകൾ ഇല്ലാതെ പ്രവർത്തിക്കുന്നത് അപകടകരമാണ്. നാം മുടക്കുന്ന മുതലിനു വ്യക്തമായ ഫലം ലഭിക്കുന്നുണ്ടെന്ന് ഉറപ്പു വരുത്തേണ്ടത് അത്യന്താപേക്ഷിതമാണ്. വ്യക്തമായ ലക്ഷ്യങ്ങളും റിപ്പോർട്ടിങ് രീതികളും ഇല്ലാത്ത പാരമ്പര്യ രീതികൾ ആധുനിക യുഗത്തിൽ പരാജയപ്പെടും.
ഡിജിറ്റൽ മാർക്കറ്റിങ്ങിനെ മറ്റു മാർഗ്ഗങ്ങളിൽ നിന്നും വ്യത്യസ്തമാക്കുന്നത് അതിന്റെ കാര്യക്ഷമത ആണ്. കൃത്യമായി ആവശ്യക്കാരിലേക്കു മാത്രം എത്തിക്കുകയും വ്യക്തമായ കണക്കെടുപ്പ് നടത്തുകയും ചെയ്യുന്നു എന്നത് ഡിജിറ്റൽ മാർക്കെറ്റിങ്ങിനു മാറ്റ് കൂട്ടുന്നു. ചെയ്ത മാർക്കറ്റിങ്ങിനു എത്ര മാത്രം ഫലം ലഭിച്ചു എന്നറിയാനുള്ള റിപ്പോർട്ടിങ്ങും ഡിജിറ്റൽ മാർക്കറ്റിംഗിന് സ്വന്തമാണ്. ഈ പ്രത്യേകതകൾ അനാവശ്യ ചെലവ് ഒഴിവാക്കി കൃത്യമായ ഓഡിറ്റിങ്ങിനു ഡിജിറ്റൽ മാർക്കെറ്റിംഗിനെ വിധേയമാക്കുന്നു.
ഏതു നിമിഷവും പരിഷ്കരിക്കാൻ സാധിക്കും എന്നതും, പരിഷ്കരണങ്ങൾ വ്യക്തമായ റിപ്പോർട്ടിനെ അടിസ്ഥാനമാക്കി ഉള്ളതാണ് എന്നതും ഡിജിറ്റൽ മാർക്കറ്റിംഗിന്റെ പ്രവർത്തന ക്ഷമത പതിന്മടങ്ങു വർധിപ്പിക്കുന്നു.
ഇന്ന് ലോകത്തിലെ മറ്റേതു വിപണന സംബ്രദായത്തെക്കാളും മികച്ചു നിൽക്കുന്നത് ഡിജിറ്റൽ മാർക്കറ്റിംഗ് ആണ്. ഡിജിറ്റൽ മാർക്കറ്റിങ്ങിന്റെ ഗുണങ്ങൾ അക്കമിട്ടു, ചുരുക്കി പ്രതിപാദിക്കാം.
1 . കൃത്യമായ ലക്ഷ്യങ്ങൾ
2 . ഉപഭോക്താക്കളെ മാത്രം ലക്ഷ്യം വെയ്ക്കുന്ന പ്രവർത്തന ശൈലി
3 . മാർക്കറ്റിങ്ങിന്റെ ഫലത്തെ കുറിച്ച് ഉള്ള കൃത്യമായ അറിവ്
4 . വ്യക്തതയാർന്ന റിപ്പോർട്ടിങ് സംവിധാനം
5 .മികച്ച ഓഡിറ്റിംഗ്
ഡിജിറ്റൽ മാർക്കറ്റിങ്ങിൽ ഊന്നിയ വിപണനം എല്ലാ സംരംഭങ്ങളുടെയും വിജയത്തിന് അത്യാവശ്യം ആണ്. കാലഘട്ടത്തിനു അനുസരിച്ചു മാറാൻ തയ്യാറാവാത്ത സംരംഭങ്ങളെ നൂതന ആശയങ്ങൾ ഉൾക്കൊള്ളിക്കുന്ന സംരംഭങ്ങൾ പിന്തള്ളുക തന്നെ ചെയ്യും. ഡിജിറ്റൽ യുഗത്തിൽ ഡിജിറ്റൽ ആവുക എന്നതാണ് വിജയത്തിലേക്കുള്ള ചവിട്ടുപടി.

മാർക്കറ്റിംഗിന്റെ നൂതന സാധ്യതകൾ. എന്താണീ SEO ?

മാർക്കറ്റിംഗ് എന്ന പദം നമുക്കെല്ലാം ചിരപരിചിതമാണല്ലോ. എന്നാൽ ഈ നൂറ്റാണ്ടു മുതൽ ഉയർന്നു കേൾക്കാൻ തുടങ്ങിയ ഒരു പുത്തൻ പദമാണ് ഡിജിറ്റൽ മാർക്കറ്റിംഗ് . ലോകം ഡിജിറ്റൽ ആയപ്പോൾ ഉപഭോക്താക്കളെ തേടി മാർക്കറ്റിംഗും ഡിജിറ്റലായി. സിമ്പിൾ ബട്ട് പവർഫുൾ, അത്ര തന്നെ. ഗൂഗിൾ പോലെ ഉള്ള സെർച് എൻജിനുകളും , നവമാധ്യമങ്ങളുമാണ് ഡിജിറ്റൽ മാർക്കറ്റിംഗിന്റെ പ്രവർത്തനമേഖല.
സാധാരണ മാർക്കറ്റിംഗിൽ നിന്നും തികച്ചും വിഭിന്നമാണ് ഡിജിറ്റൽ മാർക്കറ്റിംഗ് പ്രക്രിയ. ഒരു പാട് , സമയവും, അധ്വാനവും എല്ലാറ്റിലും ഉപരി കഴിവുറ്റ സോഫ്റ്റ്വെയർ വിദഗ്ദരുടെ നിതാന്ത പരിശ്രമവും ഡിജിറ്റൽ മാർക്കറ്റിംഗിന് അത്യന്താപേക്ഷിതമാണ്.
എന്നിരുന്നാലും, താരതമ്യേന ചിലവു കുറഞ്ഞതും, കൂടുതൽ കാര്യക്ഷമത ഉള്ളതുമാണ് ഡിജിറ്റൽ മാർക്കറ്റിംഗ് എന്ന വസ്തുത അതിനെ ഏറെ പ്രിയങ്കരമാക്കുന്നു.

എന്താണ് SEO? അത് എങ്ങനെ പ്രവർത്തിക്കുന്നു?

ഗൂഗിൾ, ബിങ്ങ്, യാഹൂ മുതലായവ ആണ്‌ ലോകത്തിൽ ഉപയോഗിക്കപ്പെടുന്ന സെർച്ച് എൻജിനുകൾ . SEO അഥവാ സെർച്ച് എൻജിൻ ഒപ്റ്റിമൈസേഷന്റെ പ്രവർത്തനമേഖലയും അവ തന്നെയാണ്.ഉപഭോക്താക്കൾ സെർച്ച് എൻജിനുകളിൽ പരതാൻ ഉപയോഗിക്കുന്ന പദങ്ങളെ കീവേർഡുകൾ എന്ന് വിളിക്കുന്നു. ഈ പദങ്ങൾക്ക് അനുസ്ര്തമായി വെബ് സൈറ്റുകളെ ചിട്ടപ്പെടുത്തുന്ന പ്രവർത്തിയാണ് SEO ചെയ്യുന്നത്.

ഉദാഹരണത്തിന് ഒരു വ്യക്തി ഗൂഗിളിൽ ഒരു വാക്ക് പരതി എന്നിരിക്കട്ടെ. ആ വാക്ക് പ്രതിപാദിക്കുന്ന അല്ലെങ്കിൽ ഉള്ളടക്കം ആയിട്ടുള്ള വെബ് സൈറ്റുകൾ ഏത് ഓർഡറിൽ കാണിക്കണം എന്നതിനെ സംബന്ധിച്ച് ഗൂഗിൾ അൽഗോരിതം തയ്യാറാക്കിയിട്ടുണ്ട്. അത് എല്ലാ തരം കീവേർഡുകൾക്കും ഉണ്ടായിരിക്കും. SEO ചെയ്യുമ്പോൾ പ്രധാനമായും രണ്ടു തരത്തിൽ ആണ് ചെയ്യാറ്. ഓൺ പേജും, ഓഫ് പേജും . ഓൺ പേജ് എന്നത് വെബ് സൈറ്റിലെ ഉള്ളടക്കം ആണ്. വെബ് സൈറ്റിലെ ഉള്ളടക്കം സത്യമായതും, യാഥാർത്ഥ്യം ആയതും ആയിരിക്കണം. മോഷ്ടിക്കപ്പെട്ടതാണ് ഉള്ളടക്കം എങ്കിൽ ഗൂഗിളിന് അത് തിരിച്ചറിയാൻ സാധിക്കുകയും വെബ്സൈറ്റ് പിൻതള്ളപ്പെടുകയും ചെയ്യും. ഓഫ് പേജ് എന്നത് വെബ് സൈറ്റിന്റെ പിന്നാമ്പുറത്തു നൽകുന്ന ബാക്ക് ലിങ്കുകൾ ആണ്. അവ ഉള്ളടക്കത്തോട് നീതി പുലർത്തുന്നവയും ഗൂഗിൾ റാങ്കിംഗിൽ മികച്ചു നിൽക്കുന്നവയും ആയിരിക്കണം.

MARKET RESEARCH FUNDAMENTALS

Market research is one of the crucial steps in a running a successful business. No matter how amazing your product or service is, without understanding your customers its going to be tough for you to make a splash in your marketplace. There are two phases of market research, primary and secondary. Here we are going to focus on primary research which means collecting insights directly from people whether that is in the form of interviews, focus groups, surveys or other methods.

Primary method is going to be the most valuable for you because they are going to answer the specific questions you have about your customers and your business. But as a second point you may benefit from secondary research. This is the research that is already out there and analysed for you. Secondary research is good for basic research and details about your industry like market size, major players, so you can understand where you fit in and on a high level how to differentiate yourself on that space. Secondary research is often available for free from government organizations like the Bureau of Labour Statistics or you can buy reports from large research organizations.

When people think about market research the first thing that comes to their mind is the focus group, a discussion with a room full of people who share the common traits. Focus group tend to get a bad rap in the industry mostly because they have been misused for years. In market research participants often say one thing and do another. That means when you ask someone to describe what they would do, its notoriously unreliable. However, focus groups are perfect in some situations. Let’s look at three times when you share use of a focus group as a part of your research plan. First, a focus group can be the best bet when you brainstorm ideas directly from your target audience. Focus groups are perfect in brainstorming new ideas. They are also a good option when you are starting from scratch and getting to know your customer. With a focus group, you can invite your customers to tell you experience about your company or describe how they felt with different interactions with your brand. Even if you weren’t sure who your core customers were after one focus group you should be make pretty good hypothesis. The third reason to consider a focus group is if you want to know how the public will react to a new product or situation. Hearing people discuss their reaction and bounce ideas off each another helps to gauge what emotions a new product or situation would bring up. Politicians use focus groups to pilot messaging or get the words right to a deliver a speech to a big crowd. Likewise, you might have to use a focus group to pilot questions for a large-scale quantitative study. Focus groups measure reactions not behaviour. They won’t give you answers but they will help you gather ideas and measure shared sentiment.

People love to talk about their experiences and your customers are people.  If you can direct their chatter towards your research goals, you will be able to uncover deep insights quicker than you ever thought possible. We will share 3 things you will be doing while conducting interviews and 3 things you should avoid at all cost:

How to interview

  1. Make sure you know what your goal is going to the interview
  2. Built rapport.
  3. Reflect back their emotions

Interviewing mistakes

  1. Talking more than you listen
  2. Asking “why?”
  3. Forgetting to test your questions

Our brains tend to link emotional moments with visuals in our mind and researchers have figured out how to leverage this connection. Just like other interviews image-based interviews start by inviting the right participants to the party. The difference here is that you ask them to do some prep work to bring 10 to 15 pictures to the interview. The second step is to run one-on-one interviews where you talk with participants about each picture they bring. Ask with general thoughts and feelings and then follow up with questions that dig deeper. Third, use a forced pairing technique that asks participants to think about that topic in images that normally wouldn’t associate with it.

Ethnographic research

Ethnography is a research model associated with social and cultural anthropology. Over the past decade it has gained a lot of traction in the market research. It’s a way to immerse yourself in your audience’s natural environment, observing behaviour in their homes, offices, schools, anywhere else they go. With ethnography you get first-hand to see how users interact with technology in their daily lives on their own devices in their daily routines. It helps researchers and stakeholders empathize with customers and solve real problems for them. These immersive interviews are so powerful. There are two types of ethnography. The first one is passive observation. This is when you shadow a customer while they go back their everyday tasks. You don’t interrupt them or ask them questions, you just observe and document with notes, photographs, sketches and videos. The second type is contextual interviews. This is where you observe and interact asking questions and probing deeper. While questions can be drafted in advance, the best immersive interviews are unscripted prompted solely by what is happening in the moment. It takes time how to build rapport quickly, get a participant talking, observe their actions and keep your questions aligned with your research goals, but aside from practise, the set up is simple and anyone can do it. All you have to do is to be present and completely focused on your participant. The interviews themselves do take time anywhere between two to six hours. As a result, the cost is higher than other methods, but it is one of the biggest ways to dig deep into your customer’s journey and really learn how they are incorporating your brand in their lives.

Dairy Studies

Dairy studies are about recording behaviour when it happens. They help you explore the moments that matter, by capturing them at the moment they happen. In a project for Google news, participants were asked to record their screen every time they checked the news over 4-day period and explain what they were looking at. These time stamped diary entries helped in identifying the reasons that certain audiences were switching between news apps. The screen recordings helped in learning about the features they needed at different moments in their experience. Learning about your customer experience in context will help you make confident decisions about your brand or product. Mobile diary studies make this a good option to understanding more about your customers. And unlike in-person interviews this is a scalable option.

Usability Testing

In their first year, Amazon.com invested 100 times more in their usability testing and they did in marketing and according to Jeff Bezos, this was the strategy that led to amazon’s success. Usability testing is the type of research that is done when we already have a website, app or prototype and we might want to see how our audiences might use it. These are one-on-one sessions and all you need to start seeing trends is just a handful of participants. Research shows that you don’t get sizably better results by testing more than five participants per audience segment. The goal here is small scale interactive testing on a continuous basis. When planning your usability testing, you will first have to decide whether it should be open ended or driven by specific tasks which we call scenarios. Based on your goals you might want the participants to poke around freeform, talk about first impressions and show you what they might use in real life. Sometimes, you want to focus on specific parts of your site. In these cases, use scenarios. For example, a scenario when testing e-commerce app might be “show me how you would add to your cart?”. The second decision you should take is if you want a moderator, someone to be there live to lead a session. You are able to create conversation, ask to follow up and probe into anything that seems interesting or unexpected. If participants don’t understand a task you can help explain. If you need testing done faster and a larger scale though, unmoderated usability testing is an option. There are a number of third-party tools that can help you set up an unmoderated test, where participants record their screen and speak out loud as they respond to written scenario. While you won’t be able to ask questions in real time, you might actually get realistic feedback because the participant is acting on their own rather than trying to please a facilitator. Finally, you will need to consider whether to conduct your session in-person or remotely. Ultimately, usability testing works because you are gathering information directly from your target users. Even with just five participants you are going to see trends about what is working and what is not so that you can make your products better for the people who matter the most, your customers.

Survey Research

Survey research is often used to explain trends or features of large groups. 4 best practises for your survey research includes:

  1. Determining the goal
  2. Keep it short and sweet with prioritising critical question
  3. Writing simple, direct and specific questions
  4. Pilot your questions

        Data Analytics

A few years ago, Vespa scooters set up to attract more customers. Using analytics, they found out that Vespa owners, posted far more on topics related to style, fashion, design, architecture and art. So instead of blogging just about scooters, Vespa started posting about these topics too. In just 3 months, Vespa drove 50,000 more visitors to their site many using more keywords related to style and art. This meant 2800 sales leads for Vespa almost half of which were new to the brand. That’s useful data. There is a lot to gain by routinely looking at data being generated by customers. Let’s dig into 3 types of analytics that modern day researcher uses to learn more about their customers.

The first is web analytics. Web analytics help you understand how your website visitors flow through your site and interact with specific pages. They provide insights on technical issues, content topics, and most importantly where your visitors dropped from the conversion path.

The second type is search analytics. Search data tells you what keywords your potential customers uses to find you and what other terms they are searching for. You can segment your visitors by the words they use, whether they are new or returning, their geography, how they got there. Learning the most common keywords used on your site and on your competitor’s, site will help you fine tune your content. By adding more what is working and targeting those specific audience segments, it is a no brainer that you will boost your conversions.

The third type of analytics is social listening. This is where we mine social media for information about your customers.

Eye Tracking and Biometrics

Today eye tracking and biometrics research tools can detect eye motions, sweat beads, heart rates and micro expression on the face. Eye tracking is a tool that uses reflections from the eyes cornea to measure how the eye moves. With this type of tool, you can learn where your customers look, what they look at, how much time they spend gazing at different stimuli and how their pupils react. You will end up with a heat map of where your participant cast their gazes. Eye tracking tools can be used on a computer or by wearing special glasses in a more open setting to test things like brand placement on a grocery store shelf, research on how customers move between retail shelves and their phones ore ad placement on a busy airport.

Galvanic Skin Response or the GSR measures even the smallest changes in the sweat gland activity, which can tell us about how intensely our emotions kick in as we use a product or react to a brand. Heart rate monitors can give us data on what speeds or slows the heart rate indicating an emotional reaction. Facial expression analysis is a computer guided system that detects even the smallest micro expression on the face. There are apps today that can literally use your phone’s camera to detect what a person’s facial expressions are saying. Eye tracking and biometric research tools are being applied across a wide variety of industries to make us safer, ensure that a particular ad pops and help us create better products. All this technology is available to help you better understand your customers.

Conclusion

With the above methods you will be able to nail down a sound research plan and start gathering the customer insights you need. For help along the way feel free to mail us @ [email protected].

Content Management System WordPress

Why content management system wordpress? Reasons to Choose WordPress as Your Website’s Content Management System

Do you know the importance of WordPress? It is nothing but content management software used especially for web development. WordPress can be appraised as the topmost tool established for creating any kind of website for your business. Nowadays, people have started to use the online platform for marketing their products and services in a greater way. The languages included in WordPress can provide a wide range of benefits to your website. Now you are going to see some of the significant reasons for choosing WordPress.

Easy To Access In A Simple Method 

One of the fundamental reasons for preferring the word press is that simple to use. WordPress is a software platform that allows the user to post content within a single tick. If you people do not have any basic knowledge about the HTML and CSS can able to start your web design via the WordPress software. In case, if you do not have the interest to create the website design in your own way, at least you should update the website without the involvement of designer.

Wide Ranges Of Built-In Themes 

WordPress can maintain a huge number of built-in themes for designing the website in a good manner. With the help of themes, you people can able to create an attractive and eye-catchy design for enhancing your business market. Besides this, the web designer or business owner needs to spend much more time on creating a website.

Preserve Your Valuable Time And Money 

While creating a website, you need not spend plenty of time and money as like before. You people just need to purchase the domain name and hosting for completing your installation process effectively. Besides, you should not pay money to the web designer for establishing and maintaining your website because it can be efficiently done through WordPress.

Does Not Need More Knowledge About Coding

You people does not require any special skills and knowledge for accessing the wordpress. At the same time, the problems faced by the business owners have been solved effectively. WordPress can be designed with the highest level of security for enhancing your business level. Web developers can able to access WordPress without using any coding and design skills.

Among the aforementioned information, you can clearly understand the reasons for preferring the word press. Make use of this information, and grab the importance of using WordPress. 

What To Expect For 2020 Web Development Trends?

web development trends 2020 !!The term website is the most excellent tool to be required for every business people to take his or her business level to the next stage. The competition between the business worlds has been increased tremendously, so you need to create the plan accordingly. The goals and objectives of the organization can be varied that can be completely depended upon the products and services they are selling.

Nowadays, people have turned to produce the eye-catchy website for attracting numerous amounts of consumers on their website for achieving their business goals effectively. You need to follow the development trends and provide innovative ideas for leading your business easily. Let see the expected trends in 2019 regarding web development.

Progressive Web Apps (PWA)

This is one of the top-notch impactful trends in web development for enhancing the browsing experience while accessing through mobile applications. After the arrival of web development trends, the users can able to achieve a wonderful experience than ever before.

The term PWA is nothing but a website, which has been engaged with wide ranges of functionalities. In recent years, 80% of internet users are accessing their required website through their smartphones and some other mobile devices.

Enhancement In Machine Learning 

The process included in machine learning is a subset of artificial intelligence. One of the significant benefits provided by machine learning is that allows the programs to gather and synthesize the information for improving the user experience. In 2020, there are wide varieties of changes have been happened in the machine learning process for issuing extra advantages to the users.

Responsive Websites 

Due to the enhancement of web development trends, the users can able to access their required websites effectively on your mobile devices. In the olden days, you cannot able to view the information clearly on your mobile phones than compared with the system. After the changes had been made on the websites, people have started to gather all the necessary information via smartphones.

Utilize this information, if you want to know about the web development trends in 2020. Thus, these are the important parts where significant changes have been made.

How To Provide Feedback To Your Web Designer?

Feedback is the most powerful tool to be required for the web designer to correct their mistakes by enhancing their skills and knowledge. Therefore, the business owners need to provide proper feedback regarding your website by analyzing the reviews from the consumer. The design of the website can be greatly varied from one designer to another that depends on their talent.

First and foremost, you need to analyze your website design thoroughly for providing your feedback accordingly. Besides, the feedback is not only helpful for your web designer but also for the business owner to learn some more information about web design. Now you are going to see some of the tips for providing feedback to your web designer.

Make Decision On Your Own Self 

This is the most common thing done by web designers. Therefore, the business owners have to ask your web designer to take the decision on your own self for acquiring some more knowledge regarding the design. While making a decision with some other people, it may have a chance to get collapse. In addition, the final result of the project may get varied from the original goals.

Don’t Include Any Personal Revenge 

Giving feedback can depends upon the work done by your web designer. If you people have any personal vengeance on that designer, it should not be reflected in your feedback. If the consumers can accept your website design effectively means, you need to appreciate the designer for providing furthermore best services. Therefore, you should not involve your personal things in the business environment for avoiding some more hassles.

Rewind Your Business Goals 

While providing the feedback, you need to rewind the business goals and requirements properly. Spend some time to analyze whether the results of the project can meet your business goals. If any of the mistakes have happened, you should mention in the feedback for avoiding that in future projects. Giving the right feedback is more important for the web designer as well as for your business.

Thus, these are all things you need to consider while giving feedback to your web designer. Hope, you have understood the information that is mentioned in the above lines.