An excellent website always has an excellent web design focussed on good search ranking which is happened by following some SEO techniques. SEO- Search Engine Optimization is something beyond its abbreviation. It is the most dependable source of generating traffic for the website. According to web design company Kerala, 60 – 70% of the traffic is generated via search engines.
In this blog, I would like to highlight 10 great SEO tips that can lead you to a more search engine friendly web design which enhances your creative designing style.
- Use Long Tailed Keywords
Many SEO Services websites and SEO Experts are engaged in designing their websites with short tail keywords only because of the Search Volume. But you know one thing? The high volume keywords have extremely high competition that decreases chances of the ranking. Hence, as an SEO Professional, my very first SEO tip is to gather the long tail information and transactional queries related to client business and rank quickly for those keywords.
For example, if you have an SEO client of Interior Designer in India, then concentrated to the keywords like “Best Interior Designers in India”, “Top Interior Designers in India” etc for quick results.
- Include Semantic Keywords
To increase keyword density and frequency, focus on specific keywords, called semantic keywords relevant to the topic. I can explain this through an example as I said before.
Say, your subject is the same Interior Designer in India, now you can use keywords like home décor, interior designing, architects, interior designing industry, homes, rooms, commercial interior design, office interior design etc. to target a wider audience.
- Custom Titles with Semantic Keywords in Proper Heading Tags
The title of the page is the foremost thing element of an On-Page Optimization. Optimize the title with suitable keywords in proper heading tags. The good use of such tags provides search engines with information on the structure of the HTML document and enriches Google to index the page faster.
Use the <h1> tag for the main topic of the page. Make good use of <h2> through <h6> tags to indicate content hierarchy and to delineate blocks of similar content.
Also, end the title with your business name for branding. Always remember to avoid over-optimization and use of multiple <h1> tags on a single page which prevents your topic getting diluted.
For example, suppose you have to write the title for the above client, then you can give “Best Interior Designers in India – XYZ Interior Designers” as the optimized title in the <h1> tag.
- Custom Meta Description
The Meta description is the element visible to users in search results. Hence, use unique Meta data. Many times, web designers will create a template for a website and forget to change out the Meta data. Don’t use the same pattern for all pages; instead, use a custom pattern and keywords based on subject.
Every page should have its own set of Meta description; it is just one of the things that help search engines get a better grasp of how the structure of the website is constructed.
- Use Content that can be easily read by Search Engine Spiders
Content is the spine of a website and it is what the search engines feed on. It is the most important component in SEO ranking. Your content must be simple, meaningful, engaging and also includes the target keywords for the page.
- Integrate Youtube Videos
As per research reports by different SEO online marketing companies, most of the website users spend 10-30 seconds on the website. So in a short span, we have to generate the user interest to stay on the website. If your website provides all the information the user wants this will help with better user experience. The probability of conversion will increase if a user spends more time on the website.
- Provide Image ALT Attributes
Ensure that all of the images in your website have ALT attributes with the selected keywords as the text content. Search engines will read alt attributes and may take them into consideration when determining the relevancy of the page to the keywords a searcher queries. It is also used in ranking image-based search engines like Google Images. Apart from SEO point of view, image alt attributes help users who cannot see images.
- Increase the Speed of Website
Make sure that your website has less loading time since many users leave a site because of slow loading. Websites of high loading time will lead to higher bounce rate; this will affect SEO factors indirectly.
It is recommended to always make the website light and fast. As per Google Mobile Update, faster websites rank better in mobile search results.
To improve the website speed the following things must be considered:
- Use a Fast hosting service provider
- Optimize the images on the site
- Delete unused plugins in WordPress
- Avoid using 3rd party integration plugins like Facebook Likebox, Twitter Feed etc.
- Provide High-Quality Backlinks Only
One of the common mistakes made by SEO Professionals is generating low-quality links to increase the ranking. But the problem with this approach is your site may be penalized due to low-quality links. So try to create quality links from Guest Blog, Press Release, Resource sharing etc.
- Sharing Links on Social Media Platforms
Many SEO Professionals and SEO online marketing companies ignore social media while implementing SEO strategy. Add Social sharing options on site so users can share your content on social media. This will help in generating social media links and increase the reach of the article.