If marketing is all about taking your product and services to the right people and selling it to them, Digital Marketing or Online Marketing has made it much easier and efficient for businesses. It would be accurate to say that Marketing has been revolutionized with the advent of the digital era. New technologies and devices opened up new avenues, opportunities, and channels for businesses to market to users. With half of the world online, any business can make use of the digital opportunities to grow their business and brand. Let us look at a few advantages that online marketing offers over conventional marketing techniques.
1. Be Found By the Right Users
Why should you market to the whole world when you can market your products and services to people who are looking for them, who are likely to buy them, and who might be interested in them. By being online and leveraging the right digital marketing techniques you can let people with a greater chance of converting find your business online. There are different online strategies like search engine optimization, social media pages, Paid Advertising, and content marketing that can lead the right users to your business.
2. Organic Growth With SEO
Marketing is not just about paid advertising. Digital Marketing is about using different online channels for increasing your online visibility and reach. The most important channel is Search Engines. Optimizing your website or content so that it comes up on higher ranks on search engine results pages when someone searches for services and products is called SEO. SEO gives you more visibility, credibility, organic traffic, and higher ROI locally or internationally.
3. Go to Your Users With Mobile Marketing
Most people use mobiles to search online, be on social media and spend most of their time on various apps. With online marketing, you can go to your users where they are and use personalized marketing strategies. In-app advertising is a very popular way to remarket to your audience. You can use an app to provide personalized services even offline or use mobile app advertising or retargeting and remarketing creatively.
4. Targeted Advertising
With online marketing, you can find people who are interested in your product and services and market to them directly unlike conventional marketing strategies. You can segment these audiences based on device, age, location, preferences, and market to them on the online platforms where they spend their time. Online platforms allow you to show ads to these audiences on a pay-per-click basis. Google Ads, Facebook Ads, YouTube Ads, and Instagram Ads are some of the most popular platforms where you can use paid advertising targeting the specific audience that might be interested in your product and services.
5. Compete With Giants
One advantage of being online is that your competitors would be everyone doing the same business as you from small-scale businesses to big enterprises. You get to see what your competitors are doing and use these insights to plan your own marketing strategies. You can compete with other businesses online and grow by outperforming them by leveraging various digital marketing tactics.
6. Greater ROI
There are businesses that have only grown through online platforms even without brick and mortar offices and stores. You can set up online stores through eCommerce websites or create your business accounts and make direct sales through social media platforms like Facebook and Instagram to generate revenue. By driving organic and paid traffic to your website and converting users into customers you can get more sales and generate more revenue.
7. Build Your Customer Base
One of the greatest advantages of online marketing is that you can get to know more about your customers and interested users. You can connect with your users through social media and get valuable insights directly, address their grievances and build trust. You can build a large online customer base and turn them into your advocates by using various digital marketing tactics like loyalty marketing, Social Media Marketing and Email Marketing.
8. Grow With Analytics
You can use Analytics to understand more about user behaviour and find out what is working and what is not. You can learn what users do on your site and pages, which channels they use to find you, what they liked and disliked and which marketing strategies were effective etc. Google Analytics, Facebook Insights, Instagram Insights, Google Search Console etc are some of the free Analytics tools. You can also use other tools like heatmaps which helps you find exactly what you need to change.
9. Thrive As A Brand
The ultimate aim of online marketing for every business will be to grow their business into a name that people know and trust. You can create your online brand personality from your name and logo to your voice and promote it through online channels. Digital Marketing strategies like social media marketing can be effectively used to create Brand Awareness, Brand Voice, and establish yourself as a Brand with a name that people trust. You can also work to improve your online reputation and relationships with your customers through online platforms.
The Bottom Line
The advantages and opportunities that the online world offers are limitless. If you are a small local business, you can use digital platforms like local online directories, GMB listings, social media and local SEO to grow your business. If you are an established business, you can use a variety of online strategies and platforms to accelerate your growth. The different online platforms and channels present a world of possibilities that can be creatively and strategically customized for your business goals and needs. But you need to know how to use them to the advantage of your business and grow your brand online. There are different emerging trends in digital marketing which can be used to leverage for your online growth. Every business is unique and has different requirements. What works for one business may not work for another. You need to identify your unique selling points and market them to your users. You can get the assistance of a digital marketing expert to help you create a strategy customized for your business.